This document discusses the value chain of mobile value-added services (VAS) in Vietnam. It outlines the major technologies used to deliver VAS, including SMS, IVR, USSD, WAP, and apps. It also identifies the main players in the Vietnam mobile market, such as telecom companies, content providers, media companies, and handset makers. The value chain involves original content developers, developers, publishers, payment gateways, and marketing agencies. The document asks the audience to identify their core value and role within this value chain. It stresses the importance of trusted partnerships, game-changing products, and professionalism.

1. Value chain of mobile VAS by: Felix Jsc, 2011

5. Value chain $ Original Content Developers Developers Publishers Payment gateway Products Services Contents Marketing Agencies

6. Who are you?

8. Expanding model

9. Expanding model

10. Expanding model

11. Expanding model

13. That's not enough

15. Open discussion