The document discusses the Smart Work Center (SWC), a connected urban development project that aims to enable sustainable and flexible work. The SWC brings together work facilities and services near residential communities to optimize workers' days. It advocates an approach where information is brought to users rather than users going to information. The SWC pilot in Amsterdam provides comprehensive flexible workspaces to large employers through leases and services. It has a business model, ICT architecture, and aims to scale nationally and internationally through viable business models and experience sharing.