10 content marketing examples that work for SEO

1. 10 Content Marketing
Examples that drive backlinks,
social shares and traffic!
http://www.meetup.com/Online-Marketing-Sydney/
Online Marketing Sydney Meet Up
June 26th 2013 by James Norquay

2. - Digital Agency Background
- Worked for Virgin Mobile, Aegis
Media, Havas Digital in the past.
- Has consulted on SEO and
Content Marketing for
Australia’s largest brands!
- Contributor to websites such as
Search Engine Land, Moz.com
and many others.
- Now owns own SEO & Inbound
Marketing Agency:
professionalseo.com.au

3. https://www.openforum.com/
16,000 backlinks

4. http://www.energyfiend.com/death-by-caffeine
1,800 backlinks

5. http://www.youtube.com/watch
?v=RDiZOnzajNU
550 backlinks
Remember to link to
the company
website in the
YouTube
Description near the
TOP!

6. http://www.swissotel.com/promo/etiquette-
map/
160 backlinks

7. https://www.airbnb.com/annual/
50 backlinks

8. http://jamesnorquay.com/an-interview-ex-
member-matt-cuttss-search-quality-team/
305 backlinks

9. http://www.theshortcutts.com/
Cut down 100’s
of videos into a 1
page of the key
points from the
video.
180 backlinks

10. http://usdebt.kleptocracy.us/
1,300 backlinks

11. http://www.bbc.co.uk/news/business-15748696
1,000 backlinks

12. http://www.thomson.co.uk/blog/wp-
content/uploads/infographic/interactive-
music-map/index.html
540 backlinks

13. Interflora was penalised for placing
the same advertorial on over 150
websites.
Google Penalised the website
heavily for doing so.

14. Create branded content for:
- Valentines Day
- Christmas
- Easter
- Talk like a Pirate day
- Any other significant event
e.g. Been in business 20 years.

15. Google+ Rel Author
Facebook Open Graph
Twitter Card Mark Up
Meta Data Mark Up
http://www.iacquire.com/blog/18-meta-
tags-every-webpage-should-have-in-2013/

16.  Limit Choice with social sharing!
Love the Article? Share it Below!

17.  Limit Choice with social sharing!

18.  1. The Title
2. Design
3. Formatting
4. Images
5. Quality Content
6. A Call to Action
7. Search Optimization & Mark Ups
8. Social Sharing Buttons

19.  Learn Online Marketing Strategy from those who
manage Australia's Largest Brands
 When: Wednesday August 28th
(6.30pm-9.30pm)
 Cost: $45 per person
 Why: Learn from4 Australian Digital Marketing
Leaders, who will be speaking on the night!
 Only 58 spots left!
 Join here: http://www.meetup.com/Online-
Marketing-Sydney/events/120432852/

20. Email: contact@professionalseo.com.au
LinkedIn: http://au.linkedin.com/in/norquay
Website: http://jamesnorquay.com
Twitter: http://twitter.com/connections8