Advanced Content Marketing Strategies in Australia - Prosperity Media
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Prosperity Media Consulting Director James Norquay talks over some Content Marketing Strategies in the Australian Market.
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Advanced Content Marketing Strategies in Australia - Prosperity Media
- 1. Advanced Content Marketing Strategies in Australia By James Norquay
- 2. @connections8 What have I been doing for the last 10 years? 2004 > NOW 2004 – 2008 – Founded a successful network of content sites which generated 20 million + Unique visitors.These sites were mostly acquired by a US media company. 2009 – 2012 – Started the SEO & Content Marketing division for Columbus Search with PieterVerasdonck & Grew the unit to millions in revenue. 2012 – Headed up the SEO activity forVirgin Mobile Australia (Agency lead) 2013 – NOW – Started my own Sydney CBD based DigitalAgency Prosperity Media. Some recent clients include:
- 3. @connections8 EVERY NICHE HAS COMPETITORS WITH BIG BUDGETS FOR CONTENT MARKETING! Competitor > Your business >
- 5. @connections8 Giving out gifts and getting links and social traffic
- 8. @connections8 How to Find Creators = Buzzsumo.com & Followerwonk.com
- 9. @connections8 http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/ Interview someone REALLY interesting
- 10. @connections8 Seed content via “creators”
- 11. @connections8 Interviews can yield HUGE shares and links
- 12. @connections8 TENTHOUSAND +Visitors to the Interview
- 13. @connections8 Get your Facebook Fans to help make your content and then get them to share it!!!
- 14. @connections8 200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest
- 15. @connections8 14,000 +Visitors from Reddit in 24 hours! Content needs to be of a technical nature.
- 16. @connections8 EGO Bait in the finance niche viaTwitter Remember: Followerwonk or BuzzSumo to target mid-tier users.
- 17. @connections8 PROTip: Not getting the attention from a industry heavy weight, well target their followers and get noticed that way!!!
- 18. @connections8 Share Cool and RandomThings likeViral Nova does = 94,000 impressions
- 19. @connections8 Social Branded Profiles = Winning About.me Crunchbase.com
- 20. @connections8 DealsWebsite to promote all business offers = Winning
- 21. @connections8 Emerging Image Sharing Sites = Winning Polyvore.com ImgFave.com
- 22. @connections8 Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!! Search term “Buy Sunglasses Online”
- 23. @connections8 Open GraphTags, Facebook Markup,Twitter Mark up ECT…..
- 24. @connections8 smo.knowem.com Check them all on this fantastic tool
- 25. @connections8 Social Buttons Good = Social Shares + Keep users on site Not that great = Multiple touch points and takes them off site!
- 26. @connections8 Additional Social Sharing Ideas
- 27. @connections8 Email influencers and ask them to SHARE content
- 28. @connections8 Always link to your products inYouTube descriptions
- 29. @connections8 BuzzFeed can work but you need the RIGHT content Even CommBank is doing it now…
- 30. @connections8 #RCS Content Marketing 2,500 backlinks
- 31. @connections8 Creative Web Application - Death by Caffeine App 1,800 Backlinks
- 32. @connections8 Worldwide Etiquette Map - Swissotel 160 backlinks
- 33. @connections8 Slide ShareYour Best Content Assets and Presentations
- 34. @connections8 Make the Annual Report SEXY
- 37. @connections8 Weekly Roundups of content
- 42. @connections8 Pay with a Like https://premium.wpmudev.org/project/pay-with-a-like/
- 43. @connections8 http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623 Pay with a Google+1 http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623
- 45. @connections8 Track Social Mentions & Social Questions onTopsy.com + InboxQ.com
- 46. @connections8 http://www.seobook.com/google-lends-a-helping-hand Remember do not spam on social keep it classy and professional. http://www.seobook.com/google-lends-a-helping-hand
- 47. @connections8 ThankYou ForYourTime Lets get a drink!!! Find us Online : ProsperityMedia.com.au Email me: James@prosperitymedia.com.au Call Us: 1300 886 452