Social Media and SEO ranking factors, how to use your social media properties to best impact your SEO and also new and emerging factors on social media websites.

1. Google + & Social Impact On Search
By James Norquay
SEO & Social Manager – Aegis Media Asia Pacific (Columbus Search)

2. Recent Research shows the increase in
importance of social media elements in search!
Source: http://www.seomoz.org/article/search-ranking-factors

3. 8 of the most popular Social Sites!
Question – How can we use
them for search benefit?

4. Google+ Innovation

5. H&M High amount of Activity

6. Google+ Influencing Search

7. Google+ SEO Opportunity
– Use Great Content
- View Google Ripples data to pin point who your key brand
ambassadors are!

8. H&M on Google+ Business Pages
H&M posts article about
Spring Fashion
2012, generating a lot of
discussion and +1’s.

9. A Search for “Spring Fashion 2012”
H&M Google+
placement due to
sharing for
the keyword
“Spring Fashion
2012”

10. Push content onto Google+ Today!
Great content + Competitions work well, use links in posts!

11. Google+ Profile Opportunity
Link up your social profiles on Google+, also link up your contributor websites
for Rel Author.

12. Google+ SEO Opportunity
-Google Australian +1’s my link
in the comments section here.
Use links wisely in comments
on Google+ show value for the
business page owner.

13. Google+ Brand Pages & Personalities
Promoted in search Results!
Google+ Pages and popular personalities are now showing
within search results.

14. Rel Author Use – On Blogs (Google+)

15. Facebook Shares and Ranking on page
one Correlation

16. Facebook SEO Opportunity
- Create apps which emphasise sharing
back to the main website!
- 5,590 link built to destination site URL
from Facebook app.
- People love a give away!

17. Bing Social Shares from
Facebook (integration)

18. Twitter SEO Opportunity
Source:
http://www.seomoz.org/blog/twe
ets-effect-rankings-unexpected-
case-study

19. Twitter SEO Opportunity – Basic Elements
- Make sure your profile is optimized and
you have relevant links!

20. How to find the influencers?
http://www.topsy.com
http://www.followerwonk.com

21. Connect with influencers!
Target Re Tweets of your links!

22. Find out the Best Times to Tweet
to your customers?

23. Linkedin SEO Opportunity
Profile titles are important for
SEO, also profile links use to be SEO
friendly by now Google has
implemented a re direct, still can be
good for traffic but if you use it at
scale say 10,000+ employees all add
profile links ;)

24. Stumble Upon SEO Opportunity
Share Great Content!
1,800 views sent to the Debt
Consolidation website. (Catch
on with Trends)
1.2 million views sent to the
World Sunlight map website!

25. Make Info graphics people love!

26. Wikipedia SEO Opportunity
- Searching for articles on Wikipedia which are outdated looking
for opportunities to update. You can use your related website
using the above syntax, easy way to build links with new content!

27. Make sure your brand has a
Wikipedia page!
- Originally SABA did not have a
Wikipedia page, yet sister brand
Sportscraft did. So we set them up one.

28. Tumblr SEO Opportunity
- Share great
content on Tumblr
and link to your
website.

29. Tumblr Re Blogging

30. Pinterest SEO Opportunity – Make Great info
graphics or image people love!
•14,000 RE pins
•40,000+ website visitors from the image.
Source:
http://www.seomoz.org/blog/going-viral-
on-pinterest-driving-big-traffic-and-
making-pinterest-a-real-marketing-
solution

31. Pinterest SEO Opportunity
- 40,000+ Additional Visitors in a 1 day period from Pinterest.
Source: http://www.seomoz.org/blog/going-viral-on-pinterest-driving-
big-traffic-and-making-pinterest-a-real-marketing-solution

32. Make Sure you also have sharing buttons!

33. Shopping Brands using product Video
on a large scale!

34. Product Video showing in Search Results!

35. Why video is important?

37. Easy way to
promote
social
properties for
SABA and
Sportscraft.

38. Social Brand Domination

39. Most shared Events Around the World
over the last 2 years!

40. Take Away – Great Content = Great Links
Source: SEOmoz.org

41. Case Study Using Social for SEO-
Dollar Shave Club

42. Online PR

43. Facebook Page

44. Twitter

45. YouTube

46. A search for “Shave”

47. 1000’s of links!

48. Overall, these are only a few reasons
why Social is starting to have an
important influence in Search Results, if
you do not act now it may be too late!

49. Thank You.
• Where to Contact me:
Blog: JamesNorquay.com
Twitter: http://twitter.com/connections8
Linkedin: au.linkedin.com/in/norquay