2. The first frame of the video
straight away displays the
name of the band and how the
music video is unique from
many other videos, as it is
stated that the whole video is
performed live. We are
presented with one of the band
members walking into a studio
and throwing his coat,
attempting to land it on a coat
rack, but failing. This is instantly
a play on the name of the
song, as he evidently was trying
to be cool by landing his coat
on the rack, but ultimately did
not.
3. A common theme used
throughout the entirely of the
video is that of numbers counting
down, with each tick being
emphasised by a thought beat to
the beat of the music throughout
the whole video, and is also used
as an indicator to the camera
crew (as seen by them rushing
around in the background as the
cameras focus on band
members) when to change
between the cameras they are
recording from, which achieves
the goal of recording the entire
video live without limiting it to a
single shot.
4. Something else that is present in the
video is Andrew Goodwin’s theories
of music videos, specifically the
voyeuristic treatment the female
body. This is seen when the woman
standing atop the large speaker has
her dress blown up to reveal the
band’s logo on her underwear. This
also links to Goodwin’s theory of
intertextual references within music
videos, as the woman resembles the
famous photo of Marilyn Monroe
standing on top of the street grate
that is blowing her dress up. The
voyeuristic treatment of females is
further seen when the camera pans
to three women dressed in bikinis
(seemingly for no reason) tending to
one of the cameras about to start
shooting.
5. Towards the end of the video there is a very
specific cross-cut that at first shows the band’s
bassist singing into the microphone wearing the
clothes he had been wearing from the
beginning of the video, the video then cuts to
the lead singer putting on a white jacket with the
band’s logo on the back, to which the video
then cuts back to the bassist who is suddenly
also wearing the same outfit, giving the transition
an almost comedic effect as to how he
seemingly changed his outfit without moving
from the spot. This could also refer to the songs
title and how he was trying to be cool by
surprising the audience.
