January 2012 update of my popular slides

1. Social Media & Mobile
Use in Canada:
a demographic snapshot
by Connie Crosby
Crosby Group Consulting
January 2012

2. Connie’s Disclaimer
This is a brief snapshot put together from various
sources, created for general interest.
Please note because this was compiled from a
number of sources, these numbers are not
scientific. Additional sources of data should be
sought to confirm numbers given here before
using them for business planning purposes.

3. LinkedIn
• “world largest professional network”
• more than 120 million members
• Canada: 4 million members
Source: LinkedIn, August 2011
3

4. Myspace
• over 150 million users (according to
Myspace)
• 38 million (according to Canada.com)
• “Generation Y” (10-30 yr old) is target
audience
• sold by Rupert Murdoch’s News Corp in
June to Specific Media for just $35 million
Source: Myspace, June 2011 and
Canada.com, April 8, 2011
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5. Twitter
• Over 200 million users (100 million “active”
users)
• 200 million messages (“tweets”) sent per
day
• 13.7% of Canadians are active users
Sources: Twitter, June & September 2011
and Digital Journal, December 2010
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6. Facebook
• more than 500 million active users
• (almost 700 million according to Inside
Facebook)
• 50% log in on any given day
• Canada: 16.8 million users
Sources: Facebook, August 2011
and Inside Facebook, June 12, 2011
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7. YouTube
• Canada: 17.6 million active users
• 71% of Canadian Internet users versus 55%
of US Internet users
• 2 billion videos viewed by Canadians in
November 2010
Source: comScore, January 2011
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8. Google Plus
• launched end of June 2011 in closed beta
• open beta in September 2011
• 18-35 year olds largest demographic
• reached 20 million users after 3 weeks;
67 million by November 2011
• over 800k Canadian users after 3 weeks
Sources: comScore, July & Dec
2011, Google Plus blog
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9. Use in Canada
(millions of users active in the past month)
20
15
10
5
Google+
LinkedIn 0
Twitter
Facebook
YouTube
Note: data from various sources 9

10. Global mobile use
• 5.3 billion mobile subscribers
• or 77% of the world’s population
• growth is being led by India and China
Source: mobiThinking, June 2011
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
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11. Mobile in Canada
• 25 1/2 million mobile phone subscribers
• 10 million own smart phones
• 29% of mobile phone users visit social
networking sites from the mobile devices
Source: Canadian Wireless
Telecommunication Association,
December 2011; comScore
September 2011
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12. Use in Canada
(millions of users active in the past month)
30
23
15
8
Google+
LinkedIn
Twitter 0
Facebook
YouTube
Mobile
12 Note: data from various sources

13. Thank you!
Connie Crosby
Crosby Group Consulting
http://crosbygroup.ca
connie@crosbygroup.ca
416-919-6719
@conniecrosby
@crosbygroup
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