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How’d You Do That?
Social Media, Content Creation &
       the Role of Libraries
                           Connie Crosby
                  Crosby Group Consulting
                           @conniecrosby
              Imagine.Create.Innovate 2013
               Rochester, NY , April 9, 2013
The Story




This is
Carla
The Story




This is   Carla has
Carla      created
           content
The Story




This is   Carla has     She wants
Carla      created     to combine
           content        it with
                      other content
The Story




This is   Carla has     She wants     And publish
Carla      created     to combine      it for her
           content        it with         fans
                      other content
The Story
                                      How’d you
                                       do that?




This is   Carla has     She wants     And publish
Carla      created     to combine      it for her
           content        it with         fans
                      other content
How can social media
    help Carla?
Library




And what is the
  Library’s role
in Carla’s story?
Think, pair, share:
What challenges
does
Carla face?
Remember the Story




This is    Carla has     She wants     And publish
Carla       created     to combine      it for her
            content        it with         fans
                       other content
Remember the Story




This is    Carla has     She wants     And publish
Carla       created     to combine      it for her
            content        it with         fans
                       other content
Remixing Content &
    Copyright
Remixing Content &
    Copyright

            Oh no! Help
          me stay inside the
                law!
Copyright Law

digital rights management (DRM)
fair dealing
licensing content
asking permission
content outside copyright,
in the public domain
Creative Commons


alternative “middle ground” to full copyright or no
copyright
show Flickr license
Open


Open Source software
Open data
Open journals
A Closer Look at
  Social Media & Content
content sources
tools for creating content
tools for aggregating content
publishing platforms
What content sources do
you use?
Images
Flickr - Select Creative Commons in the
advanced search
Images
Flickr - The Commons
Images
Flickr - The Commons
Images
stock photo sites - e.g. Stock.XCHNG
(www.sxc.hu), iStockphoto.com
Audio
look for “podsafe” music
Video
YouTube, Vimeo & others
Stock video sites
Open data
Data.gov and others
Internet Archive
archive.org - text, audio, video with Creative
Commons licensing
Tools for Creating Content
Who here....
 posts comments onto sites?
 posts photos online?
 tweets?
 blogs?
 makes and posts video?
Who here....
 posts comments onto sites?
 posts photos online?
 tweets?
 blogs?
 makes and posts video?

    ...what tools do you use?
Blogging
WordPress, Blogger, Squarespace, Tumblr
Microblogging
Twitter, Yammer & others
Photo editing
Flickr uses Aviary
Podcasting
Upload audio or video files recorded off-line
Video/livestreaming
uStream
Infographics
Microsoft www.microsoft.com/en-gb/business/
community/infographic - Also visual.ly, infogr.am,
easel.ly & Piktochart
Presentations
Prezi
Screencasts
Jing, Screencast-o-matic
Screencasts
Common Craft Cut-Out Library
Collaboration tools
Google Drive (formerly Google Docs)
Collaboration tools
Wikis - Wikispaces, PB Wiki, Wetpaint,
Confluence & others
Collaboration tools
Mindmaps - e.g. Mindmeister
Mockups / Prototypes /
Wirfeframes
Mockflow, Mockingbird
Tools for Aggregating
       Content
Who here curates content?
Who here curates content?

    ...what tools do you use?
Blogs
Lists, links, reposts
- example here from Huffington Post
Wikis
Wikispaces, MediaWiki, PB Wiki, Confluence
- Example above is the health library wiki
RSS feeds
Google Reader, Feedly
Bookmarks
Delicious, Digg, Reddit
Paper.li
  e.g. http://paper.li/dtapscott/don-tapscotts-
  innovators
RSS mixing tools
Yahoo! Pipes
Storify
content from the web
List.ly
Lists of content from the web
Flipboard
Social magazine for your mobile device
Scoop.it
Topic pages
Pinboards
Pinterest, History Pin, Gentlemint
www.historypin.com/channels/view/8235636/
Publishing Platforms

              ...favorites?
Blogs
again! Versatile, core platform
this example is the WordPress editing view
Content management
systems
WordPress, Drupal, Joomla & others
Podcasts
blubrry, Libsyn
Video
YouTube, Vimeo, others
Academic - open journals
DOAJ, Public Knowlege Project & others
Developers sharing code
Github.com
Presentations
Slideshare
Papers, reports
Scribd
Project Gutenberg
Self-Publishing Press
self.gutenberg.org
Publish This
www.publishthis.com
What is the Library’s Role?
Remember the Story




This is    Carla has     She wants     And publish
Carla       created     to combine      it for her
            content        it with         fans
                       other content
Library’s role
 source of content
 aggregator of content
 advocate for open access - supporting hactivism?
 resource for skills learning (beyond the written word) -
 copyright, research, publishing, design, UX, IA
 resource for learning about the tools, IP laws
 curator of new ideas, new models
Getting Started
 start small, light - think agile!
 tools are constantly appearing, changing, disappearing
 stay focused on the story
 you can create any number of stories, any number of
 user personas
 keep learning
 keep it fun!
Two shameless plugs...
                       Social media courses
                              online!
                          iSchool Institute
                 &     @ University of Toronto
                              www.institute.
                           ischool.utoronto.ca/
                                      waiting for
                                      certificate
www.neal-schuman.com/ebl              approval
Did you like the cut-outs?

               From: Common Craft
                  Cut-out Library
Thank you!
            Connie Crosby
  Crosby Group Consulting
   connie@crosbygroup.ca
           @conniecrosby
           crosbygroup.ca
conniecrosby.blogspot.com

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