Lexden's Voice of the Customer boot camp is a set of proven modules which improve the efficiency and effectiveness of all aspects of customer engagement as well as unlock previously untapped marketing opportunities which deliver competitive.

1. A new service designed to deliver effective customer engagement

2. Q. Where will Lexden
add value to your customer
engagement activities?
For more information on how BootCamp could work for your customer engagement
activities contact christopherbrooks@lexdengroup.com +44 7968316548.

3. A. We will Increase brand consideration levels
significantly by making small adjustments to
your customer journey experience.
A. We will ensure all your communications
are structured so that they engage customers
to activate the revenue streams the product
and pricing teams need them to.
A. We can tell you what really makes your
customers ‘tick’ and how to leverage this insight
to steal share & increase customer loyalty levels.
PLUS MUCH, MUCH MORE
For more information on how BootCamp could work for your customer engagement
activities contact christopherbrooks@lexdengroup.com +44 7968316548.

4. Boot Camp provides an
independent strategic marketing
review & improve service.
We work with you & your agencies
to improve the performance of
your customer engagement levels.
For more information on how BootCamp could work for your customer engagement
activities contact christopherbrooks@lexdengroup.com +44 7968316548.

5. How our clients have benefited from ‘Boot Camp’
1. Stopped UK bank wasting millions | We Identified a serious customer ‘drop out’ point
causing the slow adoption of a new technology for a top four bank. Previous salvage efforts
included a £4m brand activation programme. Our £0.03p solution proved more successful.
2. Poor acquisition results puzzle solved | Whilst reviewing the customer journey map for a
major retail bank, we identified the communications were not aligned to the commercial
drivers of the product and there appeared to be no acquisition activity in place. This had been
masked from the business because of the way the data reporting was structured.
3. Identified array of new initiatives by analysing & optimising existing customer insight
| Category defining improvement to the most powerful customer segmentation in the UK.
For more information on how BootCamp could work for your customer engagement
activities contact christopherbrooks@lexdengroup.com +44 7968316548.

6. LEXDEN’s
BOOT CAMP
APPROACH
For more information on how BootCamp could work for your customer engagement
activities contact christopherbrooks@lexdengroup.com +44 7968316548.

7. For more information on how BootCamp could work for your customer engagement
activities contact christopherbrooks@lexdengroup.com +44 7968316548.

8. Each module unpacks to provide a recognised structure,
sound methodology and reporting presentation
• We can identify the untapped potential for your business from
1 Customer Insight Review existing customer insight
• We will ensure your Marcomms are contributing fully towards
2 In-shape Communications customer engagement & the bottom line objectives
• We will ensure all levels of your brand activation is effectively
3 The Brand Activation Diet aligned to your business and brand objectives
• We will Identify your customer’s emotional states across the
4 Engagement Mapping purchase journey & show disconnect with your approach
• We can interpret your customer insight can be utilised to solve
5 Insight Translation strategic challenges/opportunities facing your organisation
• We can identify the ‘biting point’ at which prospects will switch
6 The Weak Spot Challenge from another brand to yours
• We can develop an emotional driver data bank by segment
7 What makes them tick? which we interpret in to usable business language
For more information on how BootCamp could work for your Voice of Customer
engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.

9. Example BootCamp output
2. In-shape Communications
Customer journey map output highlighting, by element & journey
stage, underperformance against key drivers of business success
5. I n s i ght Tra n s l at i on
Utilising existing insight to create new marketing activity supported
by compelling evidence to bring it to life within the business
For more information on how BootCamp could work for your Voice of Customer
engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.

10. Lexden work with major brands
to arrive at positioning, create
propositions and improve
customer engagement which
their customers value.

11. UNORDINARY
THINKING
&
OUR APPROACH

12. For more information on how BootCamp could work for your Voice of Customer
engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.