Find out how smart businesses are using Twitter's Vine app to engage with social media users.

1. 6 Creative Ways
Companies are Using Vine

2. 6 Creative Ways Companies
Are Using Vine
• Vine is the mobile
Twitter app for creating
quick videos.
• More and more brands
are now using Vine for
marketing in creative
ways.
• Don’t just create videos,
but create videos that
engage with customers
and encourage sharing.

3. Engaging With Customers
• Honda asked users to tweet why they needed a new
car with the hashtag “#wantnewcar” and then
uploaded custom Vine videos on the same day in
response.
• Simon & Schuster encouraged users to pick their
#Fridayreads with “Reading Roulette,” a Vine video
showing different books.
#1

4. Showing New Products
• Taco Bell created a video
to promote their upcoming
Cool Ranch Doritos Locos
Tacos.
• Internet Explorer also
created a campaign called
“Not Your Father’s
Browser” that showed the
new features of IE 10 with
hilarious scenes.
#2

5. Going Behind the Scenes
• NBC News retweeted a Vine video of news
correspondent Keir Simmons traveling into the
Austrian Alps before a live broadcast.
• Marc Jacobs uses Vine to show followers the inside of
their headquarters and stores, along with employee
outfits and celebrity interviews.
#3

6. Making a Tutorial
– Oreo has published instructional videos with
creative ways to use their cookies.
– Lowe’s has used Vine for a series of 6-second home
improvement tips.
#4

7. Creating Contests
• Urban Outfitters was one of the first brands to do a
contest on Vine; they partnered with Converse and
users submitted Vine videos of themselves wearing
Chuck Taylor shoes to win prizes.
• Cadbury UK also used Vine to introduce a new
creation and had users retweet their video to win a
sample.
#5

8. Giving Educational Lessons
– General Electric led a #6secondscience
campaign to make science fun for kids.
– The San Francisco Zoo also posts educational
videos of their animals, such as the poison
dart frog.
#6

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writing service that serves a wide
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marketing agencies as well as small
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