Content writers do a lot, and many things ninja style!

2. Intro
It’s
true.
Though
we
don’t
wear
the
black
garb,
or
slink
around
your
office,
poised
between
the
refrigerator
and
vending
machine,
ready
to
strike,
we
do
have
quite
a
bit
in
common
with
the
legendary
assassins.
Content
writers
are
a
breed
of
their
own.
A@er
all,
good
content
writers
aren’t
just
good
writers.
They’re
also
marketers,
strong
communicators,
great
researchers,
and
they
can
do
some
sly
impersonaBons.
What
does
this
have
to
do
with
ninjas?
Read
on!

3. #1 We’re
not
very
glamorous.
But
we
do
some
pre7y
cool
stuff.
As
cool
as
you
think
ninjas
are
today,
they
weren’t
regarded
nearly
as
well
back
in
their
heyday.
Ninjas
were
recruited
from
the
lower
classes,
so
they
didn’t
receive
too
much
aHenBon.
AristocraBc
samurais
were
all
the
rage.
You
know
how
it
goes.
Similarly,
content
writers
don’t
have
the
most
glamorous
jobs.
A@er
all,
we’re
the
background
people
who
write
your
press
releases,
generate
excitement
about
your
products
online,
and
engage
your
customers
(while
pretending
to
be
you).
Though
we
don’t
get
the
aHenBon,
we’re
doing
important
stuff
to
drive
conversions
for
your
business.

4. #2 We
infiltrate
your
blog.
It
all
starts
with
infiltraBon.
We
slip
into
your
blog
just
like
ninjas
infiltrated
castles…
though
we
do
it
with
your
permission,
of
course!
InfiltraBng
your
blog
means
we
read
everything
on
your
site.
We
soak
up
who
you
are,
what
you
sound
like,
what
your
goals
are.
When
I
start
wriBng
for
a
new
client,
I’m
going
to
read
just
about
everything
on
your
website
(unless
you’ve
been
blogging
daily
for
a
year)
before
I
start
wriBng
for
you.
A@er
all,
this
geRng-­‐to-­‐know-­‐you
stage
is
criBcal
for
us
to
be
a
successful
wriBng
service.

5. #3 We
spy
on
your
compe==on.
All
right,
so
we’ve
infiltrated
your
blog,
and
we’re
learning
a
lot
about
you.
But,
remember,
you’re
not
the
enemy,
your
compeBBon
is.
So,
naturally,
I’m
going
to
be
spying
on
your
compeBBon,
too.
If
you’re
selling
to
a
niche
market,
then
I’m
going
to
be
even
more
diligent
about
my
espionage.
How?
Think
researching
the
compeBBon's
content
markeBng
scheme,
as
well
as
their
products
and
pitches.
The
more
we
know,
the
beHer
we
do
our
job.
Just
like
ninjas,
good
content
writers
are
constantly
observing
what’s
going
on
in
the
“enemy’s
camp”
before
they
strike!

6. #4 We
assassinate
your
enemies.
And,
yes,
we
do
assassinaBons.
While
this
wriBng
service
isn’t
going
out
and
aHacking
your
compeBBon’s
blog,
we
do
go
a@er
your
compeBBon!
We
do
this
by
delivering
you
beHer
content
than
anyone
else
in
your
industry
is
providing.
We
don’t
have
to
bring
down
the
compeBBon,
rather,
we
make
sure
you
have
the
very
best
content
on
your
website,
so
you’ll
naturally
aHract
the
audience
you’re
looking
for.
Also,
we’ve
got
some
great
people
on
the
SEO
side
of
things
to
make
sure
your
content
is
web-­‐opBmized.
Furthermore,
we
insure
that
your
web-­‐opBmized
content
is
duplicate-­‐free.
So,
all
that
to
say…
like
the
ninja,
our
content
writers
will
take
out
your
enemies.

7. #5 We
train.
A
LOT.
I’ve
already
talked
about
research
some,
but
there’s
more.
Before
I
start
wriBng
for
you
I
read
up
on
your
voice
document,
I
look
at
all
your
site’s
pre-­‐exisBng
content,
and
I
even
look
into
what
your
compeBBon
is
doing.
But,
that’s
just
geRng
started…
I
begin
every
morning
with
a
cup
of
coffee,
reading,
tweeBng,
and
commenBng
on
a
variety
of
arBcles
and
blog
posts
on
wriBng
and
content
markeBng.
Some
of
the
industry
standards
that
any
wriBng
service
will
know
about
include
the
Content
MarkeBng
InsBtute
and
Copyblogger.
Without
con=nuous
training
and
discipline
(which
includes
lots
of
reading
and
prac=ce),
your
wri=ng
service
isn’t
going
to
be
up
to
the
task
of
providing
great
content.

8. #6 We’re
really
good
mind
readers.
If
you
don’t
believe
in
mind
reading,
fair
enough.
But,
ninjas
allowed
themselves
to
be
guided
by
an
incredibly
powerful
sense
of
intuiBon.
And,
I
personally
don’t
know
any
stories
of
a
ninja’s
sense
of
intuiBon
leading
him
astray.
Much
like
the
ninja,
we
like
to
think
we
have
a
preHy
good
sense
of
intuiBon.
A
lot
of
online
markeBng
companies
outsource
their
wriBng
to
us.
Because
we
don’t
have
direct
contact
with
the
client
that
ulBmately
receives
the
material
we
write,
we
don’t
always
have
as
much
informaBon
as
we
desire.
But
we
can
sBll
make
it
work!
So,
there’s
some=mes
guesswork
involved.
And,
if
we
do
say
so
ourselves,
we’re
pre7y
good
at
it.

9. #7 Some=mes
you
forget
we
exist.
Let’s
face
it.
You
probably
woke
up
one
morning,
clicked
over
to
your
company’s
blog,
and
said
to
yourself,
“Damn,
that’s
good.”
But,
of
course,
you
didn’t
write
the
piece.
You
didn’t
even
provide
a
topic.
One
of
our
content
writers
spent
an
hour
creaBng,
wriBng,
and
ediBng
it
last
night.
However,
it’s
yours.
You
own
it.
If
you
forget
we
exist,
it’s
fine.
In
fact,
you
shouldn’t
have
to
think
about
us
too
much.
Let
us
be
the
ninja
in
your
life,
silently
infiltra=ng
your
blog,
and
providing
stellar
content
that
drives
conversions
your
way.
Even
while
you’re
sleeping.

10. About Ben
Richardson
Ben
Richardson
is
a
writer
living
in
Nashville,
TN.
He
earned
his
BA
studying
philosophy
at
Belmont
University.
He
is
also
a
published
poet,
and
is
authoring
his
first
children's
book.
Outside
of
wriBng,
he
enjoys
exploring
the
many
waterfalls
and
trails
of
middle
and
east
Tennessee
with
his
lovely
fiancée.
Content
Equals
Money
Content
Equals
Money
is
a
content
wriBng
service
that
serves
a
wide
variety
of
clients
with
top-­‐shelf,
sharable
content.
Our
goal
is
to
work
with
small
companies
in
order
to
help
them
reap
the
same
results
from
content
markeBng
as
the
Fortune
500
companies.
Content
markeBng
is
truly
scalable
and
can
work
for
all
businesses
and
business
sizes!