In this Slideshare we’ll explore Coca Cola’s oldest content marketing ideas that drove brand awareness and created conversions.

1. From Novelty to World’s Best Cola:
Coca-Cola Transformed by
Content Marketing

2. Coca-Cola Transformed by Content Marketing
• Coca-Cola was developed by a pharmacist in
1886 and quickly became imitated by those
hooked on the fizzy drink.

3. • In response to
growing
competition and
imposters, CocaCola employed
content
marketing to
solidify its
brand.

4. Content Marketing since 1901!
• In 1901, Coca-Cola
released an annual
calendar offering fans
a daily reminder of
the brand.
• In 1910, Coca-Cola
released drink trays
donning portrait art
and the company’s
logo.

5. • Until the 1950’s,
Coca-Cola used
coupons,
calendars, and
drink trays to
market the
product,
increasing brand
awareness and
emerging as a
leader in the
beverage industry.

6. • Coca-Cola used
the first 50 years
of its company
history to build
the brand
through content
marketing, later
adding catchy
jingles,
television
commercials,
and targeted
campaigns to
the mix.

7. • As a result of
Coca-Cola’s
innovative
content
marketing skills,
the brand has
outlasted many
other beverage
brands in the
past 100 years.

8. • Because it has become a globally
recognized brand, Coca-Cola recently
reached over 55 million “Likes” on
Facebook.

9. Do you own a piece of CocaCola’s content marketing
history? Tell us about it!

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