Sherlock Holmes, although a fictional character, used science and reasoning to solve complex problems. Content marketers can benefit from a few of Sherlock Holmes’ best tips. View our original article here: https://contentequalsmoney.com/sherlock-holmes-content-marketing/

1. Sherlock Holmes’
3 Tips for Good
Content Marketing

2. Content marketing can seem puzzling…
• One of the
greatest fictional
detectives of all
time, Sherlock
Holmes, shares
three tips for good
content
marketing.

3. “My name is Sherlock Holmes. It is
my business to know what other
people don’t know.” – The
Adventure of the Blue Carbuncle
• Content marketers
need to be their
brand’s experts –
giving readers
useful information
that helps solve a
problem.

4. “Data! Data! Data! I can’t make
bricks without clay.” – The
Adventure of the Copper Beeches
• In order to create
good content, it
is important to
research the
competition as
well as use tools
to measure the
effectiveness of
content.

5. • Just as Sherlock
Holmes was known
for using science
and logic to solve
problems, content
marketers need to
use available tools
to reach their
audience.

6. • A good content marketing
campaign takes advantage of
multiple platforms, monitors
analytics, and strives to improve.

7. • Sherlock Holmes
never made
excuses for his
methods or actions
and was known for
his persistence. In
order to keep your
readers engaged in
your content, it is
important to
remain consistent.

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marketing strategies applicable to
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