This document discusses whether to write the headline for an article first or last. It notes that there are arguments on both sides and that the best approach depends on factors like knowing the topic and goals. Writing the headline first can help define the focus and angle if the topic is still being determined. However, if the topic and content are already clear, writing the content first allows crafting a headline that captures the article. The key is to have a working title and let the content stand on its own.

1. Should You Write Your
Headline First or Last?

2. Sincetimeimmemorial,afew
questionshaveperplexedmankind:
• Which came first: the
chicken or the egg?
• How many licks until
the center of a
Tootsie Pop?
• Should I write the
headline to my
article first or last?

3. • As a content marketer,
you know that there’s
been a lot written on
why you should write
your content first.
• But there’s also been
an equal amount
written arguing the
opposite.

4. Whetheryouwriteyourheadlinebeforeorafterwriting
thearticledependsonhowyouanswerthesequestions:
• Do I know what
I’m writing
about?
• What’s my goal?
• Do I have a clear
viewpoint yet?

5. Whentowriteyourheadlinefirst:
• If you have a general idea
of your topic but don’t
know what specifically to
write about, then write the
headline first. Writing the
headline first will:
– Give you a clear vantage
point or spin for your
content
– Create a compelling
topic for the post
– Help you manage time by
brainstorming a topic and
title

6. Whentowriteyourheadlinelast:
• If you already know exactly what to write about, then
write the content first. Then, you can craft a title that
reflects and grabs attention for the content.
Remember:
– It’s ok to write with a working title
– Put your passion over the process
– Allow your content to stand on its own – a headline is only
the gateway

7. •How do you craft a
great headline?

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