8. CHANGING THE MATHS
Example Cost
Visitor cost =£200
per visitor = £1
Sell 1 Chandelier
1 deal per 200
‘profit’ of £150
visitors
0.5% = LOSE £50
9. APPLY THE TRAFFIC COSTS
700
0.5% Conversion = £150
Less cost of traffic
400
Lose £50 per deal Cost
£200
100
-50
CONVERSION 0.5% 1% 2% 3%
RATE
10. REAL DIFFERENCE BETWEEN 1% and 2%
700
= 400% Profit
400
Profit
COST
100 £200
-50
CONVERSION 0.5% 1% 2% 3%
RATE
11. SPEND AS MUCH AS YOU CAN
ONCE PROFITABLE? 7000
Profit
= Make
10 x
more
4000
Profit
Spend 10x more
COST
1000 £2000
-500
CONVERSION 0.5% 1% 2% 3%
RATE