Think you have a keen eye on all developments in the digital marketing landscape? Do you reckon you know about the latest technologies, personalities and brands that have conquered the web in the last decade? Take this quiz compiled by Soumya Shankar from our SEO team to find out where you stand.
17. “Click fraud is a type of fraud that occurs on the Internet in pay per click
online advertising when a person, automated script or computer
program imitates a legitimate user of a web browser clicking on an ad,
for the purpose of generating a charge per click without having actual
interest in the target of the ad's link.” - Wikipedia
20. A common geo-location service that allows
users to check in at businesses and other
locations, earning badges and other virtual
rewards along the way.
26. This is the practice of crafting content that
is designed to compel people who view it
to link to it:
Link Marketing
Link Farm
Link Baiting
Link Magnet
30. 5 Tools to help you with your
Keyword Research.
31. 1. Google Keyword Planner
2. Wordtracker
3. Soovle
4. SEM Rush
5. Google Analytics
32. Google released as an invite-only preview in 2009
for this later platform (now defunct) that allowed
real-time collaborative editing with elements of
email, IM, wikis, and social networking.
50. You have a page on your site where people
buy Red shoes. You’re curious if people
would click more on a Green BUY button or
an Orange BUY button. What will you do?
51. Make use of A/B Testing to test user conversion via
Green button Vs Orange button.
52. The default profile picture in this
social networking website is the
image of an egg.
62. It is defined as “the collective effort of
individuals who network and pool their
money, usually via the Internet, to support
efforts initiated by other people or
organizations.”
65. 1. Dharmesh Shah - Founder, HubSpot
2. Hiten Shah – Co-Founder, Crazy Egg and KISSmetrics
3. Avinash Kaushik - Digital Marketing Evangelist,Google
4. Amit Singhal – Senior VP, Google Inc.
5. Neil Patel – Founder, Crazy Egg and KISSmetrics