Keyword analysis allows you to know what search terms can potentially drive traffic to your site .There are many free tools available that can help in the area of keyword analysis. The presentation lists some of these tools and their advantages and disadvantages.

1. KEYWORD ANALYSIS AND RELATED TOOLS

2. GOAL OF KEYWORD ANALYSIS Insights about relevant search terms/queries Insights about search volume Competition insights

4. Synonyms

8. To explore keyword variations

9. When?

12. Provides aggregated data from various search sites

13. Dark side

14. Limited options for the users

15. Gives no idea about keyword potentialTHE BRIGHT SIDE || THE DARK SIDE

17. Understand website traffic & target the right keywords

18. Constantly analyze important parameters

19. Deduce whether seo efforts are making a positive impact

20. Why?

21. Analyze potential of traffic bringing keywords

22. When?

25. Where they begin their searches?

26. Which product groups they are most likely to search?

27. Why?

28. High conversion potential keywords

29. When?

32. Provides country specific suggestions from thirteen countries

33. Why?

34. Country specific suggestions

35. When?

38. High level of accuracy

39. Excellent in providing long tail keyword suggestions

40. Cons

41. Actionable data such as search volume not provided

43. Provides keyword data from 4 countries

44. Why?

45. Extensive list of suggestions

46. When?

49. Google trends data provided

50. Link to SERP

51. Suggestions close to 10 times the entered set of keywords

52. Flip side

53. Actionable data such as search volumes not provided

55. Own website as well as a competitor’s

56. Data provided

57. Top keywords, current position, search volumes, cpc, url, competition and search trend

58. Why?

59. Current standing of own and competitor’s website

60. When?

63. Provides actionable keyword data

64. Accuracy

65. Dark side

66. Paid service (regular purchase price around $70)

67. Data available from a limited set of countries (excluding India)

69. Seasonality of business with respect to keywords

70. Keyword expansion (top & rising searches)

71. Compare brands & companies

72. Extrapolation of future search trends

73. When?

75. Ability to narrow down data via filters

76. Search trends available mostly for generic keywords

77. Cons

78. Only gives a general trend

80. Search trends for keywords

81. When?

82. Keyword short listing

85. Location breakdown is deep

86. Data also available for keywords with very low search volumes

87. Dark side

88. Only useful during the initial keyword analysis phase

89. Data provided only shows a general trend