3. Fashion Show in association with FTV
- Men’s Wear
- Women’s Wear
- Teenage Girl’s Wear
- Bridal Wear Show
- Accessories Show
- Sportswear Show
- Swimsuit Show
- Lingerie Show
4. Event Objective
• Esteem Value for Consumers
– Create sense of exclusivity for the elite class
– Boost the ego of this class of consumers through
exclusive invitation for the big event
– Provide platform for the audience to have one-on-one
interactions with the models & celebrities
• Brand Awareness
– Create awareness of the luxury brands among the
prospective consumers
– Bring FTV to India & leverage its popularity with
aspiring Indian Elite class
– Increase footfalls & sales for the brands in the mall
5. Target Audience
• Target Audience
– HNIs in Delhi / NCR
– Expected HNIs in India - ~125K
– % HNI in Delhi / NCR : 8% - 10%
– Invitations: 10K – 12K
– Expected Participants: 700-1000
• Event targeted to HNI who want to flaunt their
riches, aspire to be “Page-3” personalities, and
create their identity as brand ambassadors
6. Modus Operandi
• Schedule
– DLF to sponsor FTV fashion show.
– Three day event (26th Dec 10 to 28th Dec 10)
– Semi Annual Event
• Participation
– Participation by all brands in Emporio to showcase their latest collection
(winter / festive season)
– Invite bollywood celebrities to the show
– Invite all HNIs in the premier event (subsequently will be based on the
membership status)
• Special Offers
– Brands to offer special makeover packages for aspiring youngsters, who can
then participate on the ramp
• Media Coverage
– Media: Delhi Times (Page-3), Femina, Ellenow
– TV: Zoom, FTV, NDTV Good Times, TLC
7. Announcing “Elite Card”
Blue Elite card
- Eligibility: Minimum purchase of 100K / year
- Two tickets for one of the events / year
Silver Elite Card
- Eligibility: Min. purchase of 500K / year
- Two tickets for each of the events / year
- One Makeover / year
Gold Elite Card
- Eligibility: Min. purchase of 1000K / year
- Four tickets for each of the events / year
- Two Makeovers per year
8. Efficacy
• Consumer Perspective
– % turnover of the invitees
– Number of participants in the makeover & participation on the
ramp
• Brand Perspective
– % participation by the brands in the mall
– Cumulative sales in the three days across all brands vs. the
average sales on regular days
– Enquiries by new brands for leasing space in the mall
– % retention of the current brands in the mall after the event
• Media Perspective
– Media coverage by other independent channels & print
10. DLF Emporio & FTV cordially invites
you to Exclusive Fashion Show
“Your chance to Walk with us & define the fashion”
26th Dec 10 to 28th Dec 10
DLF Emporia Mall Time: 5:00pm to 10:00pm
Nelson Mandela
Marg, Vasant Kunj, Delhi • Admission for two adults
www.dlfemporio.com
110070 • Carry this admission card to the show for entry
11. Style is the
DLF Emporio & FTV cordially image of
invites you to Exclusive character.
Fashion Show
FTV Fashion Show
26th Dec 10 to 28th Dec 10
Time : 5:00pm to 10:00pm
“Your chance to Walk with us & define the fashion”
DLF Emporia Mall
Nelson Mandela
Marg, Vasant Kunj, Delhi • Admission for two adults
www.dlfemporio.com
110070 • Carry this admission card to the show for entry
12. DLF Emporio & FTV
cordially invites you
to Exclusive Fashion
Show
FTV Fashion Show
26th Dec 10 to 28th Dec 10
“Your chance to Walk with us & define the fashion”
DLF Emporia Mall
Nelson Mandela
Marg, Vasant Kunj, Delhi
• Admission for two adults
110070
www.dlfemporio.com • Carry this admission card to the show for entry
13. Gift with Direct Mailer
A Golf Souvenir
• Wine Opener
• Golf Pins
• Decorations
16. Promotions – Outdoors
- Delhi Golf Club
- Golf Course
National and International Airports
17. Promotions – Ad in TOI, NCR
FTV Fashion Show
DLF Emporia Mall
m
Nelson Mandela Marg, Vasant Kunj, Delhi 110070
DLF Emporia Mall
26th Dec 10 to 28th Dec 10
www.dlfemporio.com
www.dlfemporio.com
