2. What is USSD?
How it works?
Advantages of USSD.
Examples of USSD.
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3. USSD stands for “Unstructured Supplementary Service data”.
It is a protocol used by GSM cellular telephone to communication with the
service provider’s computer.
It can be used for menu based information service.
USSD messages are up to 182 alphanumeric characters in length.
Similar to SMS, but USSD transactions occur during the session only.
What is USSD ?
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5. It is a GSM technology used to send text between a mobile & apps in the
network.
Enables session based communication between application server at the
network side and the mobile user.
USSD information is sent directly from a sender’s mobile handset to an
application platform handling the USSD service.
The connection remains open, allowing a two-way exchange of a sequence
of data.
How USSD works ?
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6. Unlike major challenge for most VAS services, USSD has no dependency
on handset & OS types.
Easy to navigate, no need to remember any keywords, URLs, etc.
Real-time and instant messaging service capability - up to seven times
faster than SMS for two-way transactions.
Supports menu-based applications facilitating more user interactions.
USSD services available on the home network are also accessible while
roaming. Unlike SMS, there are no charges for this.
Advantages of USSD
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7. VAS services via USSD
(Balance check , service activation etc.)
Examples of USSD Services
Market research surveys on USSD.
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8. Social Media access over USSD.
Services over USSD
(recharge, money Transfer etc.)
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