Hero's Thrift Store aims to provide a better thrift shopping experience through superior organization. Their mission is to understand customer needs and offer excellent service. In contrast to messy unorganized stores, their strategy is to organize items one by one. They seek to benefit charitable organizations while delivering quality products and encouraging customers to support injured firefighters and police officers. Their business model provides an organized alternative for thrift shoppers in a fun atmosphere.

1. Hero’sThriftStore

2. This place is very unorganized. How can anybody shop here. Thrift stores are flooded with messy unorganized stores. These stores offer a poor experience and quality Hard to tell the good from the from the bad

3. We Keep It Clean and Simple Our Solution: Excellent service and superior organization Our Mission: understand what our customers' needs and hopes are after buying from the Hero's Thrift Store. Vision: Organization to thrift stores Values: Big harts, superior service Strategy: Organize one item at a time

4. The Industry A shop that sells used articles, especially clothing, as to benefit a charitable organization. The number of private sector thrifts supervised by OTS stood at 765 with assets of $941.7 billion at the end of 2009. Thrift earnings showed signs of stabilizing in 2009 as the industry posted a profit of $505 million in the fourth quarter and essentially broke even for the year. Office of Thrift Supervision / 2009 Fact Book

5. The Market Today’s economy is helping the resale industry continue to grow at record rates. In fact, there are more than 25,000 consignment, resale and thrift stores in the United States. Society’s increasing awareness of the importance of reducing waste and recycling will influence the entire resale industry in a positive way. According to America’s Research Group, approximately 16 - 18% of Americans will shop at a thrift store during a given year.

6. The Competition The Goodwill- Strong customer base with strong reputable name. The Salvation Army- recognizable name with a great cause. Thrift Mart- Huge store with a verity of products.

7. Business Model Provide an organized alternative to other thrift store shoppers. Hero's Thrift Store will maintain our service and balance while delivering a quality product to our customers. We encourage our customers to help our cause and support injured firefighters and police officers. Provide a fun and rewarding atmosphere for both workers and shoppers.

8. Start Up Cost All cost will vary with sponsorships and donations, but a rough estimate: Startup Expenses: $10,000 Startup Assets: $5,500 with many donations Cash for Recurring Costs:$3,600 Total Startup Costs:$19,100