Important statistics that every business should know about the direction of mobile. This slide deck takes you through 8 different things that will impact how businesses connect with their customers through iPhone and Android mobile apps. This presentation is provided by Copper Mobile, a Dallas TX based enterprise mobile application solutions company.

1. statistics every
business should
know about
MOBILE

2. It is difficult to find any media source that would argue against the
theory that mobile apps have become a force to be reckoned with.
Likewise, with the onslaught of “big data,” it has become easier to
quantify the effect mobile apps are having on the media
landscape. As such, I did some digging to find a few interesting
and relevant statistics to illustrate this trend.
HERE ARE 8 STATISTICS EVERY
BUSINESS SHOULD KNOW ABOUT

3. 1
56% of American adults are now
smartphone owners

4. Why This Matters
More consumers in the marketplace have embraced mobile
than those that haven’t. Furthermore, the younger you
look, the higher the adoption rate. This might not matter that
much if your target audience trends toward the 55+, but if
you are trying to attract consumers in the 18-54
range, mobile is poised to become the largest slice of the
media pie in regards to time allocated within the consumer’s
day.
Likewise, as more and more Gen-X workers ascend to
management positions while college-educated millennials
continue to enter the workforce in droves, mobile will only
gain ground as the preferred media consumption channel.
Your company simply cannot afford to offer anything less
than stellar mobile apps.

5. 2
Mobile now accounts for
12% of American's
media consumption time,
3x its share in 2009

6. Why This Matters
This illustrates the point that mobile is trending upward
while legacy formats continue to cede market share in
mobile’s wake. In the course of four years, mobile media
consumption has tripled. Furthermore, as hardware and
data plans become more affordable, there’s no reason to
believe this trend won’t continue for years to come.
Which brings me to my next point…

7. 3
By 2014, mobile
internet is
predicted to
take over
desktop internet

8. Why This Matters
An entire generation of consumers came of age using
the Internet to connect with brands and make purchasing
decisions. Those consumers are shifting both their
allotted media consumption time as well as their buying
habits to include mobile and tablet user experiences. By
2014, mobile platforms will generate more page views
than desktop sources will. All of your marketing, IT, sales
and operations efforts need to incorporate some level of
native support for this burgeoning traffic source.

9. 4
Mobile search will generate 27.8 billion
more queries than desktop search by 2016

10. Why This Matters
This is almost more a sub-point to number 3 from the
previous slide, but it does show the overall scope of
growth in mobile search. This number helps
contextualize the overall theme of this article —not only
is mobile growing quickly, but it will soon dwarf all other
search sources.

11. 5
64%
of affluent app users say
they view brands with
mobile apps more
favorably

12. Why This Matters
This statistic mostly applies to
enterprise clientele looking to enter the
consumer-facing app landscape; it
doesn’t really apply to internal
productivity or utility apps. That being
said, making lasting connections with
your current and/or potential
consumers is the holy grail of
marketing. Building brand loyalty and
buy-in from your target audience is
invaluable to the long-term health of
your business. Developing a great
mobile app can help facilitate and
reaffirm that your brand represents
quality and genuinely desires a
relationship with its consumers.

13. 6
Time spent with
mobile apps
starting to rival
television

14. Why This Matters
Mobile now represents the third largest source of media
consumption within the United States. And, the year over
year growth is impressive—up 35% from 94 minutes a
day in the same time period last year. Television has
been the quintessential media distribution network for
over 50 years. For the first time in five decades, a new
medium is challenging for the throne. While the time
spent in front of a television has remained somewhat
stagnant or even retreated, mobile continues to advance
at a double-digit clip year-over-year.
If your company cannot engage consumers or
employees within this medium, you’re missing out on the
next big thing.

15. 7
25% of international media and
marketing executives see mobile as the
most disruptive force in their industry

16. Why This Matters
Based on statistic number 6 above, it should come as no
surprise that 1 in 4 international marketing executives
see mobile as the most disruptive force in their industry.
By definition, mobile is both more personal and more
personalized than any other media source in existence
today. Consumers carry their device with them at all
times and are constantly connected, whether via
text, chat, voice, the web, or the ever-expanding app
market. Consumers are much more receptive to custom
ads responding to their current location as opposed to
blanket branding messaging seen on TV. This medium
enables marketers to speak directly to their target
audience with an unprecedented amount of
effectiveness. I would posit that the only reason this
statistic isn’t higher is that the great marketing
executives have already embraced mobile and no longer
see it as disruptive.

17. 1% Lifestyle
5% Other
1% Health & Fitness
2% Productivity
2% News
10% Utilities
10%
Entertainment
43% Games
26% Social Networking
8
Only 12% of mobile time usage falls into the
categories of productivity or utilities vs. 26% for
social networking, 10% for entertainment, or 43%
for games.

18. Why This Matters
This statistic would seem to paint a grim portrait for enterprises looking to
augment their productivity or grow revenues by developing a custom mobile app.
Likewise, it seems that consumers only want to play games or socially network on
their mobile devices. But, I think that ignores the current state of the mobile app
world.
In the beginning, independent developers saw the app store as a way to make a
lot of money, all on their own. If you created the next Angry Birds or Words With
Friends, you were home free as a development shop. Likewise, Facebook and
Twitter embraced the disruptive force of mobile and launched top-notch apps into
the space early on. My contention is that there is an ever-growing pie of time
individuals are willing to spend on their mobile devices using apps. And, few
enterprises have done a good job of tapping into that opportunity. Their apps are
either clunky, don’t work very well, or display weak or unattractive user
experiences. This statistic should not dissuade your company from looking into the
mobility space for revenue growth or cost saving, it should encourage it.
There is a massive opportunity to capitalize on the mobile boom, if only
enterprises knew how to do so effectively…

19. Apps That Make Business Sense
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