Intro to Social Bookmarking

Social bookmarking is a method for Internet users to store, organize, search, and
manage bookmarks of web pages on the Internet with the help of metadata,
typically in the form of tags that collectively and/or collaboratively become a
folksonomy. Folksonomy is also called social tagging, "the process by which many
users add metadata in the form of keywords to shared content”.

In a social bookmarking system, users save links to web pages that they want to
remember and/or share. These bookmarks are usually public, and can be saved
privately, shared only with specified people or groups, shared only inside certain
networks, or another combination of public and private domains. The allowed
people can usually view these bookmarks chronologically, by category or tags, or
via a search engine.

There are so many social bookmarking sites that you almost need a bookmarking
site just for social bookmarking sites.

Intro to Social Bookmarking

 A method for Internet users to store,
organize, search, and manage bookmarks
of web pages…
 Organized by social tagging (meta)
 Can be made public or private
 4 main ones to know about


 Delicious
 Digg
 Technorati
 StumbleUpon


Delicious
The “king” of the social
bookmakring sites.

5 million users with 150
million bookmarked URLs.

Easy to use


Delicious
Sign up by clicking on the
Join Now button from the
main page.

Enter your info.

You can do step 2 & 3 or
skip them.


Delicious
Once you have completed
the original setup you will
be prompted to:

1. Get help getting
started.
2. Save a new
bookmark http://www.copycraft.com
3. Import bookmarks


Delicious
the original setup you will
be prompted to:

Save a new bookmark
Once you enter in the URL, if
it has been entered before it
will suggest the title and
popular tags others have
used.


Delicious
the original setup you will you can add your own notes here
be prompted to:
You can add your own tags here or use ones suggested
below
Save a new bookmark
Once you enter in the URL, if
it has been entered before it
will suggest the title and
popular tags others have
used.
If you want to make it private
check this box.


Delicious
Once you have saved your
bookmark you can see how
many others have saved
the same bookmark.

* The more people who
save the same URL the
more popular that site is
deemed to be.


Delicious
You can also save
individual pages within a
site.

I.E.: Copy Craft –
businensscard printing

http://www.copycraft.com/business
-card-printing


DIGG
Began as a site to submit
news stories to and have
others vote “digg” them --
turned into more of a
bookmarking site.

Popular for Bloggers.
Having a blog story appear
on the front page is a
bragging right.


DIGG
Choice of the URL to
submit.

Choice of the type of
media.


DIGG
Once you submit, Digg
will attempt to collect any
information about the
URL you are submitting.


DIGG
If Digg can’t find any info
you will have to enter it in.

You will be able to select an
image to represent the
story / URL submitting (if
available).

You will need to select a
topic.


DIGG
Digg will attempt to see if
there is a dupe.

It almost always thinks
your submission is a
duplicate.

Skip to the bottom and
submit.


DIGG
Once you submit you will
get a notification it was
successful.

You can leave a comment
if you need to expand on
your original submission.


Technorati
“collects, organizes, and
distributes the global
online conversation.”

Not intended to be a URL
bookmarking site, rather
a
blogbookmarking/sharing
site.


Technorati
Signup process is similar
to Digg.

If you have a blog you
can claim your it.


Technorati
You can explore by
specific topics or search
for what you are
interested in.

When searching it will
return anything with the
words (not phrase) in the
search term.


Technorati
The “bookmarking” aspect
is found under the favorites
tab.

Click on the favorites and
then add the URL and any
tags to help identify the
URL.


Technorati
Once you have added a URL to you
favorites you can they will populate in a
list so you can go back and find them
later.

3 things happen with you favorite a URL

 Making a URL a “favorite” increases
the chances of another blog linking back
to that URL.

 The more blogs that link to a URL
gives the URL more authority.

 The more authority the URL has the
higher the traffic should be.


StumbleUpon
StumbleUpon is the catch-all
bookmarking site. It combines
elements of all the popular
bookmarking sites into one
package.

As you add favorites
StumbleUpon suggests sites,
stories, URLs, pictures, videos,
etc.. which it thinks you might
find interesting.

**Links from StumbleUpon are
highly weighted by the search
engines.


A few other sites to consider:
Mixx.com Furl.com
MrWong.com Diigo.com
Reddit.com Fark.com
Google Bookmarks Sphinn.com
Yahoo Bookmarks Orkut.com
Yahoo Buzz
MS Live Bookmarks


In Summary:
Social bookmarking help provide “qualified” links and drive
traffic to Copy Craft.

Constantly providing new bookmarks demonstrates Copy Craft
is providing “fresh” content.

Social bookmarking allows you to keep sites you like stored
online for future use.


Intro to
Social Bookmarking
Action Items:

1. Sign up for a Delicious account and bookmark http://www.copycraft.com

2. Sign up for one other social bookmarking account and submit Copy Craft’s pages
and blog articles.

Intro to Social Bookmarking

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