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How and Why to Use Social
                      Media in the Law Firm



                          Cordell M. Parvin
                          http://www.cordellparvin.com
                                                         1
Friday, August 20, 2010
Three Stories




                                          2
Friday, August 20, 2010
3
Friday, August 20, 2010
4
Friday, August 20, 2010
5
Friday, August 20, 2010
AGC of America




                                           6
Friday, August 20, 2010
Getting Hired

                          Trust and Rapport

                           Client Meetings

                          Recommendations

                            Relationships     Weak Ties


                              Credibility


                               Visibility
Friday, August 20, 2010
Weak Tie Reach




     Strong-Tie Buzz




                                  Weak-Tie Buzz
                                                  8
Friday, August 20, 2010
Four Eras of Client Development


            1. Do Good Work
            2. Unsolicited Contact
            3. Websites / Branding




                                               9
Friday, August 20, 2010
10
Friday, August 20, 2010
Today-4th Era



                             Today, It is not what
                             you know,
                             or who you know,
                             it is who knows what
                             you know

                                                     11
Friday, August 20, 2010
Visible

                           Credible

                          Remarkable




                                       12
Friday, August 20, 2010
Friday, August 20, 2010
Why Use Social Media



              2010
              Geometrically
              Expanded by
              Social Media


                           Weak Tie Buzz Reach
                                                 14
Friday, August 20, 2010
Why Use Social Media




                           Reduces Luck Factor
                                                 15
Friday, August 20, 2010
Why Use Social Media




             Tool to Monitor What Impacts Clients
                                                    16
Friday, August 20, 2010
Why Use Social Media




                            Levels Playing Field
                                                   17
Friday, August 20, 2010
With
the
advent
of
social
media,
the
world
has
been
turned
upside

    down
on
the
'establishment'
in
the
legal
profession.
When
else

    have
lawyers
who
have
not
been
practicing
for
decades
or
who
are

    not
practicing
in
a
'politically
correct'
law
;irm
been
given
the

    opportunity
to
compete
with
the
'haves'
in
our
profession?

    The
easy
decision
is
to
stick
your
head
in
the
sand
as
to
all
this
social

    media
junk,
hoping
that
it
will
all
go
away.
But
all
the
while
you'll
be

    looking
less
and
less
fabulous.

                                                                                 18
Friday, August 20, 2010
Why Use Social Media




          Forces You to Create Valuable Content
                                                  19
Friday, August 20, 2010
Why Use Social Media




                          Shows You Are the Expert
                                                     20
Friday, August 20, 2010
Being the Best in the World
                      Is Seriously Underrated




                                                   21
Friday, August 20, 2010
Why Use Social Media




      Improve Writing and Communication Skills
                                                 22
Friday, August 20, 2010
Why Use Social Media




                  Provides a Way to Get Feedback
                                                   23
Friday, August 20, 2010
Why Use Social Media




                           Opportunities to Lead
                                                   24
Friday, August 20, 2010
Why Use Social Media




      Efficient & Effective Way to Stay in Touch
                                                   25
Friday, August 20, 2010
Why Use Social Media




              Reduces or Eliminates Blast Email
                                                  26
Friday, August 20, 2010
Why Use Social Media




                          Content Available 24/7
                                                   27
Friday, August 20, 2010
How to Make Social Media Work




                          Teach Not Sell
                                              28
Friday, August 20, 2010
How to Make Social Media Work

                                   Customer Plus-Delta
                                  Napsterize Knowledge
                                  Build the Buzz
                                  Create Community
                                  Make Bite-Size Chunks
                                   Create a Cause
                          Create Client Evangelists
                                                          29
Friday, August 20, 2010
How to Make Social Media Work




                          Use to Build Relationships
                                                       30
Friday, August 20, 2010
How to Make Social Media Work




                               Distribute
                               Valuable
                               Content



                                              31
Friday, August 20, 2010
How to Make Social Media Work




                          Expand Weak Ties
                                              32
Friday, August 20, 2010
33
Friday, August 20, 2010
34
Friday, August 20, 2010
Jeffrey Kravitz




                                            35
Friday, August 20, 2010
Michael Maransky




                                             36
Friday, August 20, 2010
Alexander Hernaez




                                              37
Friday, August 20, 2010
Keith McMurdy




                                          38
Friday, August 20, 2010
Eric Osterberg




                                           39
Friday, August 20, 2010
Elizabeth Litten




                                             40
Friday, August 20, 2010
Facebook




                                     41
Friday, August 20, 2010
Facebook




                                     42
Friday, August 20, 2010
43
Friday, August 20, 2010
44
Friday, August 20, 2010
Chris Cheatham Twitter
                                                   45
Friday, August 20, 2010
46
Friday, August 20, 2010
47
Friday, August 20, 2010
48
Friday, August 20, 2010
Joshua Horn




                                        49
Friday, August 20, 2010
Alexander Hernaez




                                              50
Friday, August 20, 2010
Jason Cornell




Friday, August 20, 2010
Jennifer




                          52



Friday, August 20, 2010
http://extendedcareproducts.com/




Friday, August 20, 2010
What Now for Your Lawyers




                          Create Social Media Plan
                                                     54
Friday, August 20, 2010
What Now for Your Lawyers




                          Listen to Clients
                                                55
Friday, August 20, 2010
What Now for Your Lawyers




                          Create Valuable Content
                                                    56
Friday, August 20, 2010
What Now for Your Lawyers

                             Develop




                            Weak Tie


                          Relationships
                                                57
Friday, August 20, 2010
What Now for Your Lawyers




                          Create Client Evangelists
                                                      58
Friday, August 20, 2010
How and Why to Use Social
                      Media in the Law Firm



                          Cordell M. Parvin
                          http://www.cordellparvin.com
                                                         59
Friday, August 20, 2010

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How and Why to Use Social Media