14. Why Use Social Media
2010
Geometrically
Expanded by
Social Media
Weak Tie Buzz Reach
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15. Why Use Social Media
Reduces Luck Factor
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16. Why Use Social Media
Tool to Monitor What Impacts Clients
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17. Why Use Social Media
Levels Playing Field
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18. With the advent of social media, the world has been turned upside
down on the 'establishment' in the legal profession. When else
have lawyers who have not been practicing for decades or who are
not practicing in a 'politically correct' law ;irm been given the
opportunity to compete with the 'haves' in our profession?
The easy decision is to stick your head in the sand as to all this social
media junk, hoping that it will all go away. But all the while you'll be
looking less and less fabulous.
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19. Why Use Social Media
Forces You to Create Valuable Content
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20. Why Use Social Media
Shows You Are the Expert
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21. Being the Best in the World
Is Seriously Underrated
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22. Why Use Social Media
Improve Writing and Communication Skills
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23. Why Use Social Media
Provides a Way to Get Feedback
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24. Why Use Social Media
Opportunities to Lead
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25. Why Use Social Media
Efficient & Effective Way to Stay in Touch
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26. Why Use Social Media
Reduces or Eliminates Blast Email
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27. Why Use Social Media
Content Available 24/7
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28. How to Make Social Media Work
Teach Not Sell
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29. How to Make Social Media Work
Customer Plus-Delta
Napsterize Knowledge
Build the Buzz
Create Community
Make Bite-Size Chunks
Create a Cause
Create Client Evangelists
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30. How to Make Social Media Work
Use to Build Relationships
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31. How to Make Social Media Work
Distribute
Valuable
Content
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32. How to Make Social Media Work
Expand Weak Ties
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