LexBlog Webinar De

1. How to Develop an
Effective Business Plan
Cordell M. Parvin
http://www.cordellparvin.com
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2. Energizing 2013 Plan
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3. Next
Week
90 Days
Goals
2013 Plan
How
Why Important
What
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4. Begin With What
December
2017
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5. What - Example, Alison Rowe
Alison Rowe
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6. What - Example, Travis Crabtree
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7. Next - Why Important
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8. Why - Big Rocks
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9. How - Step 1
Target Market
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10. How - Step 1
Who is your target
market?
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11. How - Step 1
What You Want Target Market to
Hire You and Firm to Do? 11

12. How - Step 1
How Can You Become Visible and
Credible to Target Market
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13. How - Step 1
What Are Target Market
Organizations 13

14. How - Step 1
Who Influences Target Market
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15. How - Step 2
Create a Plan With Goals
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16. How - Step 2
Plan Using Your
Strengths
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17. How - Step 2
Set the Most
Effective Goals
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18. How - Step 2
Make Yourself
Accountable
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19. How - Step 2
Goals Goals
Bottom Up
Top Down
Activities
Hours Hours
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20. How - Step 2
Goals
Top Down
Activities
Hours
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21. Motivating End Result Goals
• Generate $_____
• Obtain ___ new clients
• Expand relationship with _____
clients
• Bill ____ hours
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22. Detailed Action Goals
• Learn How to____
• Read ___
• Pro Bono Work on _____
• Speak at ____
• Write ___ articles and get them
published
• Contact ___ law school classmates
• Meet with ____ contacts
• Add ____ to my web page bio
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23. My 1999 Goals
• Originate $3 Million in business
• Speak at 6 construction industry meetings
• Visit 8 construction clients
• Write the second edition of my Transportation
Construction Claims Book
• Conduct 4 in-house client workshops
• Conduct 3 workshops on Innovative
Contracting
• Have a client roundtable meeting in Dallas
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24. Rank Your Goals
1. Originate $___ in business
2. Bill ___ hours
3. Obtain ___ new clients
4. Meet with __ contacts quarterly
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25. 2013 Business Plan
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26. How - Step 2
Goals
Bottom Up
Activities
Hours
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27. 2013 Business Plan
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28. Bottom Up
500 Hours to Invest
100 Administrative
___ Your Development
___ Client Development
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29. Your Development
Substantive Law
Industry and Business Knowledge
Client Development Skills
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30. 2013 Business Plan
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31. 2013 Business Plan
Industry / Business Education

32. 2013 Business Plan
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33. How - Step 2
Reputation / Profile Relationship Building
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34. Client Development
Profile Building

35. Client Development
Profile Building

36. 2013 Business Plan
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37. Client Development
WRITING
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38. 2013 Business Plan
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39. Client Development
SPEAKING
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40. Client Development
Relationship Building

41. 2013 Business Plan
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42. Your 2013 Plan
Develop
Your Action
Steps
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43. Prioritization Matrix
High Return / Low Investment High Return / High
Investment
Do first and do often
Break down into smaller
pieces
Low Return / Low Investment Low Return / High
Investment
Do when you have time
Say NO graciously!
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44. 90 Day Plan(Actions)
List Actions for Next 90 Days
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45. Plan Each Week
How You Spend Your Time Weekly
40.00
56.00
Sleep
Non-Case
Free
Case
10.00
How you spend
62.00 How you spend non-case
your free time time will determine the
determines the quality of your career
quality of your
life
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46. Plan Each Week
What? How Long? When?
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47. Plan Each Week
if X
then Y
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48. Planning
OTHER
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49. Best Day and Best Time of Day
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50. Full Attention in Segments
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51. List BD Activities Dead Time
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52. Repurpose Content
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53. Accountability
Fitness Partner
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54. Accountability
Keep Journal
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55. Your Next Steps
What Are you Going to Do Now?
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56. Your Next Steps
How Will You Stay on Track?
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57. How to Develop an
Effective Business Plan
Cordell M. Parvin
http://www.cordellparvin.com
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