1. Your Time your life
Research and planning
Cordelia Grossman

2. • Graphic match-match with font (kendal kylie analysis.
• Consistency
• Positioning
• Font size and type
• Breaking in words of page
• Styling
• Use of colour
• Props
• Layout
• Language( the way say things to encourage you to buy)- BUZZWORDS-trendy terms –makes things
seem more desiarbale.
• Title-positioning
• ( all of things above create an image an idea and concept of the magazine)-
• Social class-magazine make assumptions of what class readers are-more what they want to be, they
aspire to be upper class
• Aspirational-give u things to aspire to
• Inspritaionl-give u ideas to inspire you
• Theory of envey- desire you to want more, position and design anything in magazine to make you
want , what makes u want makes you buy

3. • Lots of coloour, but same cokours fed throughout, to keep cosistancy and maches for
trendiness, appealing to the eye
• Font-swirly, fun, about being young and care free, reminiscent of chidhood diary,
handwritten font.
• LAYOUT- lined paper, also reminiscent on school book, fun bit rebelious, white
background, page user friendly, makes article accessible,- creative use of white space
• Graphics- all fashion related, and consistent, all models smiling, having fun, all
advertisiment, in bold yellow boxes, strategic decision, to sseperate the advertisement
to rest of article, makes audience take seriously, draws your eye to it. Thumbs up in
yellow boxes, tells audience straight away that priducts good deal and accessbile .
Smiling women, shows shopping as postive event
• Content-storys are inspirational and aspirationl-inspirationl- showing young girl they
can to be creatvie
• Content-subheadings instructions to be organised, has an authoritve voice, combines
authoritve voice with freedom, and being independent
• Title- language tapping in to people politics, contempary social issues(with money) ,
makes yonug audience feel mature, and organised, clever marketing, that producer has
reasearched their audineve. LINK TO MINE-ERA’S OR 50’S (eg post war, aware of money,
relate to nowadays), supporting independence

4. There is lot of bright, fun
colors, and the same
colors are fed-throughout,
to match and to keep
consistency, this gives the
affect of trendiness, and is
appealing to the young,
audience’s eye.
The title ‘Budget-friendly, Local labels’, taps in to
the young audiences contemporary, economic
issues, which makes the audience feel mature and
organized. This is clever marketing, as it shows that
the producer has researched well in to his target
audience
The font is swirly,
colourful and fun,
about being young
and care free. It’s
reminiscent of a
childhood diary, as
the font is made to
look likes it’s hand
written.
Graphics are all
fashion related and
consistent. showing
young girls smiling
and having fun.
The layout is on lined paper, which is also
reminiscent of a school book, youth and
teenage rebellion, as the the font is
unstructured over the lined paper.
showing consistency of the overall
theme, of youth.
The layout is on a white
background, which makes
it pager user friendly, and
makes the article
accessible, creative use of
white space.
The graphics of
advertisement, are in
bold yellow boxes, to
draw the audiences eye
to the advertisement.
This was the producers
strategic decision to
separate the
advertisement to the
rest of the article. In
the yellow boxes are
big, bold ‘Thumbs up’,
this lets the audience
know straight away
that, the products
being advertised are
are for a good deal, and
are accessible.
The content of the
‘real life stories’ are
inspirational and
aspirational, inspiring
young teens they can
to be creative.
Content-the
subheadings have
an authoritative
voice, of
instructions to be
organized, this
combines the
authoritative voice,
with the message of
being independent
and free.
Evaluation of 2 similar world
products

5. The first part of the title ‘Kendal and Kylie’s’ is written in black, a
‘formal’ font, sending a message to teens as sophisticated
consumers; the second part of the title ‘Fashion Journal’ is written
in red, and in a less formal/swirly font, which creates an effect of
desirability ,excitement and fun.
There is a consistency of
colour fed throughout
the article, of red and
black. Black being
sophisticated and
mysterious, red giving
the message sexy,
exciting and desirable.
The font is made to seem
as if its handwritten,
reminiscent of a
teenager’s diary. The
colours fit with the colour
scheme of black and red,
keeping consistency
throughout the article,
giving the effect of
trendiness.
The layout, is creative
use of white spec, this
appealing to the eye,
and accessible to the
audience. The random
layout of content and
graphics, is reminiscent
of a teenagers diary.
The graphics are all fashion
related, showing
clothing/accessory items, also
showing sophisticated teens and
young women, in stylish outfits,
looking happy and prestige. This
giving the effect of aspiration
towards the teenage audience.
Clever marketing as producer
has researched into the target
audience.
The content of the article
consists of ‘Kendall’ and Kylie’
talking about their favorite
trends, this is all written in
black, but all advertisement
and buzzwords, are in red, this
was the producers strategic
decision to draw attention to
advertisement, also to signify
how trendy their opinions are.Berger's theory of envy is evident in the way the outfits
are presented with lifestyle photos i.e. smiling people
and groups of friends, making it look as though if you
have the clothes you will have a better life.
2nd analysis of similar world
product
Seventeen magazine

6. Question 1.
Question 2.
Analysis of my survey-
monkey responses

7. Kate Moss
3/2/2014 6:03 PM View respondent's answers
gwen stefani
3/2/2014 6:00 PM View respondent's answers
No one
2/28/2014 2:11 PM View respondent's answers
lily allen
2/27/2014 8:52 PM View respondent's answers
Eliza Doolittle
2/27/2014 4:38 PM View respondent's answers
Eliza doolittle
2/27/2014 4:10 PM View respondent's answers
Don't have one
2/26/2014 8:29 PM View respondent's answers
Rosie Hundington-Whitley
2/25/2014 5:02 PM View respondent's answers
Alexa Chung
2/25/2014 5:00 PM View respondent's answers
Rihanna
2/25/2014 4:35 PM View respondent's answers
Alexa Chung, Kate Moss
Question 3.

8. I take my fashion ideas from all different eras
3/2/2014 6:03 PM View respondent's answers
gothic and nineties
3/2/2014 6:00 PM View respondent's answers
Good
2/28/2014 2:11 PM View respondent's answers
grungy
2/27/2014 8:52 PM View respondent's answers
A bundle
2/27/2014 4:10 PM View respondent's answers
street smart
2/25/2014 5:02 PM View respondent's answers
Laid back
2/25/2014 5:00 PM View respondent's answers
modern
2/25/2014 4:35 PM View respondent's answers
Question 4.

9. Question 5.
Question 6.

10. 3. Research into target audience
Regarding the demographics of my survey population, their ages ranged from 12-20 years: most of the respondents were in the
age group 15-17, (7) which is appropriate for my target audience.
The great majority of my respondents described their fashion style as from the 90’s, with the second major group being in the
‘noughtie’s. This is interesting as it shows that most current teenagers look back 20-30 years for fashion ideas.
There was a range of different answers for “who is your style icon”, yet the two celebrities that occurred more than once were
“Alexa Chung”, “Kate Moss and “Eliza Doolittle”, all outside the teenage range. This is interesting in relations to the answers from
the previous question, as again current teenagers seem to be looking to an earlier generation for fashion, styles and ideas; indeed,
“Kate Moss” is in her 40’s.
To the fourth question “How would you describe your style?” all respondents put down a different description of their personal
style, this showing to me, that for the second decade of the 21st century, there is not one single dominant style which attract
teenagers. Again, they appear to look to previous generations for their fashion sense. As all described styles were taken from all
different era. For example, “gothic” was from the 70’s to 80’s,and I one reported “I take my fashion style from all different eras”.
All respondents put down “high street shops” when asked where do they purchase their clothes, as it was a multiple choice
questions the second majority put down “vintage shops”; this suggests that wehb[n not using high-street shops current teenagers
look back to earlier times as they purchase clothing from vintage, second-hand shops. As all respondents put down “High street
shops as their first answer, if I was to put advertisement in to my magazine spread, I advertise clothes/accessories from high-
street shops, as teenagers shop mostly at high-street shops.
The majority (7/13) put “yes” to the question “Would you describe yourself as a follower of fashion”, 4/13 saying “no” they are
not a follower of fashion, and 3/13 putting “other”. I can conclude that the majority of respondents in this small scale study
believed they do follow fashion. I can take from this that that my audience will aspire to assess what are current trends, and will
tend to follow them when possible.
Survey monkey

11. SURVEY CONCLUSIONS
• My survey was directed at the desired demographic, and suggested
that teens will mostly shop at high-street shops and follow fashion
trends. However, possibly surprisingly, they do look to earlier times
and older icons to establish their own style, which is relevant when
choosing feature articles and attracting advertising. This supports
the concept of the magazine which matches my concept.

12. Interviews
How old are you ?17
From what era do you like the
fashion style?90’s
How would you describe your style?
depends on my moods
What inspires your fashion style?
fashion websites
Who inspires you fashion style?
celebrities and friends
What do you like to see in a fashion
magazine? interviews with
celebrities, double paged spreads
What don’t you want to see in a
fashion magazine? too much writing ,
long articles
Where do you purchase your
clothing from? high-street shops,
online, vintage shops
Are you follower of fashion? yeah to
an extent
How old are you ?16
From what era do you like the
fashion style?90’s
How would you describe your
style?changes all the time, ranges
from vintage to mainstream
What inspires your fashion
style?celebrities also social
networking sites eg tumblur
Who inspires you fashion
style?rihanna, my friends
What do you like to see in a
fashion magazine?latest trends
articlee how to achieve a specific
look, original/bold ideas
What don’t you want to see in a
fashion magazine?boring
trends/everyday clothes
Where do you purchase your
clothing from?highstreet stores,
vintag, sample sales
Are you follower of fashion?yeah
I guess

13. How old are you ?
From what era do you like the
fashion style?
How would you describe your
style?
What inspires your fashion style?
Who inspires you fashion style?
What do you like to see in a fashion
magazine?
What don’t you want to see in a
fashion magazine?
Where do you purchase your
clothing from?
Are you follower of fashion?
How old are you ?
From what era do you like the
fashion style?
How would you describe your
style?
What inspires your fashion style?
Who inspires you fashion style?
What do you like to see in a fashion
magazine?
What don’t you want to see in a
fashion magazine?
Where do you purchase your
clothing from?
Are you follower of fashion?

14. Youth
fashion
colour
Graphics
contentlayout
font
Brainstorm of own ideas for
media production

15. 5. Technical programmes and equipment
• Survey monkey- I used ‘Survey Monkey’ to distribute my survey and to gain
research into my target audience in order to: obtain a better understanding of
what my target audience will be looking for in a fashion magazine, to apply those
aspects to mine, and to engage and attract them to my magazine. I also wished to
gain information of young people’s fashion styles, inspirations and fashion icons.
• Word-I used Microsoft Word to gain ideas and templates for my mock-ups for my
media products, also for the brainstorm of my ideas.
• I will use a Canon single lens reflex camera
• Photoshop- I will use Photoshop for editing my double page spread

16. 6. Production costing
• To hire photo editor-adobe/Photoshop for 6 hours it will cost
£112.32
• To hire editor and writer-for 6 hours it will cost £133.32
• To hire hair and makeup artists for 6 hours it will cost £390
• To hire out a studio and a photographer for 6 hours it will cost £570
• To produce 1 issue of 100 page magazine in full colour, it will cost
£38
• To hire 3 models for 6 hours it will cost £540
• To hire a graphic designer it will cost £65.5
The total cost of everything will be £1849.14

17. 8. Checklist of planning timeline
I have 5 photo shoots to complete.
This week I will organize all outfits, plan the location of the
shoot, and complete two shoots.
Next week, I will complete the rest of the 3 shoots.
The week after I will start writing my articles, as I will be able to
base them on the fashion shoots I had previously completed the
week before.
After writing my articles I will be able to start editing. Editing will
take a few weeks as I will have to go through various drafts due
to the fact that s I am inexperienced in this area and will need
some practice.

18. Stylistic considerations
These a few ideas for