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What is CRM?

Front-End Customer Service
Revenue Center Department
What is CRM?
• C=Customer
  R=Relationship
  M=Management
• Tracking customer information in order to
  deliver a more personalized experience.
Characteristics of CRM
• Immediate – Instant gratification for
  customers in matters of problem-solving and
  processing requests.
• Personalized – Interactions can be tailored to
  the unique needs and preferences of your
  customers.

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Crm

  • 1. What is CRM? Front-End Customer Service Revenue Center Department
  • 2. What is CRM? • C=Customer R=Relationship M=Management • Tracking customer information in order to deliver a more personalized experience.
  • 3. Characteristics of CRM • Immediate – Instant gratification for customers in matters of problem-solving and processing requests. • Personalized – Interactions can be tailored to the unique needs and preferences of your customers.