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WHATTHEY’LL
ACTUALLY PAY
WHATTHEY SAYTHEY’LL PAYHEALTHY CHOICES
FORTHE FAMILY
CONVENIENT FOODSTHE KIDSWILL EAT
PRODUCT REFORMULATION COSTS
PRODUCT REFORMULATION COSTS
PROFITABLE
GROWTH
SOCIAL MEDIA’S EFFECT
ON CONSUMER BEHAVIOR
SOCIAL MEDIA’S EFFECT
ON CONSUMERATTITUDES
S EFFECT ON CONSUMERATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES
SOCIAL MEDIA’S
EFFECT ON CONSUMER
BEHAVIOR
FOLLOWING FOOD FADS
BUILDINGALONG-
TERMSTRATEGY
WHATTHEY’LL
ACTUALLY PAY
WHATTHEY SAYTHEHEALTHY CHOICES
FORTHE FAMILY
CONVENIENT FOODSTHE KIDSWILL EAT
PRODUCT REFORMULATION COSTS
PRODUCT REFORMULATION COSTS
PROFITABLE
GROWTH
SOCIAL MEDIA’S EFFECT
ON CONSUMER BEHAVIOR
SOCIAL MEDIA’S EFFECT
ON CONSUMERATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES
SOCIAL MEDIA’S EFFEC
SOCIAL MEDIA’S
EFFECT ON CONSUMER
BEHAVIOR
FOLLOWING FOOD FADS
BUILDINGALONG-
TERMSTRATEGY
EIGHT
CHALLENGESTHAT HAVE
THE SAME SOLUTION
CONSUMERSWANT HEALTHY OPTIONSTHATAREAFFORDABLE
ANDTASTE GREAT.ATTHE SAMETIME,F&B MANUFACTURERS
HAVETHEIR OWN CONFLICTING DEMANDSTO CONTENDWITH
ASTHEY SEEKTO MAKE SMART DECISIONS FORTHEIR BRANDS.
STRIVING TO FIND THAT MIDDLE GROUND,
F&B MANUFACTURERS FACE A GROWING
NUMBER OF QUESTIONS …
WHATTHEY’LL
ACTUALLY PAY
WHATTHEY SAYTHEY’LL PAYHEALTHY CHOICES
FORTHE FAMILY
CONVENIENT FOODSTHE KIDSWILL EAT
PRODUCT REFORMULATION COSTS
PRODUCT REFORMULATION COSTS
PROFITABLE
GROWTH
SOCIAL MEDIA’S EFFECT
ON CONSUMER BEHAVIOR
SOCIAL MEDIA’S EFFECT
ON CONSUMERATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES
SOCIAL MEDIA’S
EFFECT ON CONSUMER
BEHAVIOR
FOLLOWING FOOD FADS
BUILDINGALONG-
TERMSTRATEGY
WHATTHEY’LL
ACTUALLY PAY
WHATTHEY SAYTHEY’LL PAYHEALTHY CHOICES
FORTHE FAMILY
CONVENIENT FOODSTHE KIDSWILL EAT
PRODUCT REFORMULATION COSTS
PRODUCT REFORMULATION COSTS
PROFITABLE
GROWTH
SOCIAL MEDIA’S EFFECT
ON CONSUMER BEHAVIOR
SOCIAL MEDIA’S EFFECT
ON CONSUMERATTITUDES
SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES
SOCIAL MEDIA’S
EFFECT ON CONSUMER
BEHAVIOR
FOLLOWING FOOD FADS
BUILDINGALONG-
TERMSTRATEGY
HOW DO
YOU SATISFY
CONSUMERS’
CONFLICTING
DEMANDS?
HEALTHY CHOICES
FORTHE FAMILY
CONVENIENT FOODSTHE
KIDSWILL EAT
1
ARE CONSUMERS
REALLYWILLING
TO PAY EXTRA
FOR PRODUCTS
BOASTING
“BETTER FOR
YOU”CLAIMS?
2
WHATTHEY SAY
THEY’LL PAY
WHATTHEY’LL
ACTUALLY PAY
3
PROFITABLE
GROWTH
IS REFORMULATION A GOOD INVESTMENT
OR AN EXPENSIVE, UNNECESSARY MOVE?
$ $ $ $ $ $
$ $ $ $ $ $ $ $ $
$$$$$$PRODUCT REFORMULATION
COSTS
SHOULDYOU
TARGET MINDFUL,
HEALTHY BALANCE
SEEKERS ORTHE
ALL-NATURAL
VOCAL MINORITY?
4
MINDFUL CONSUMERS
ALL-NATURAL
CONSUMERS
SOCIAL MEDIA’S
EFFECT ON CONSUMER
BEHAVIOR
SOCIAL MEDIA’S EFFECT
ON CONSUMER
ATTITUDES
DOES SOCIAL MEDIA BUZZ TRANSLATE
INTO PURCHASE BEHAVIOR?
5
HOW CAN
YOU KEEP UP
WITHTRENDS
WITHOUT MAKING
DECISIONSTOO
QUICKLY?
6
BUILDINGA LONG-TERM
STRATEGY
GMOS HFCS
TRANS FATS GLUTEN-FREE
TRANSFATS
REDUCED FAT
GMOS HFCS
REDUCED FAT TRANS FATS
ASPARTAME
ASPARTAMEFOLLOWING
FOOD FADS
WHAT CONSUMERS
SAYTHEY BUY
WHAT CONSUMERS
ACTUALLY BUY
DOSAY
CAN YOU TRUST WHAT YOUR CUSTOMERS SAY?
7
CONSUMERSWHO
CRITICIZEYOUR PRODUCTS
CONSUMERSWHOBUY
YOURPRODUCTS
8
WHICH CONSUMERS MATTER THE MOST?
EXAMINE THE RESEARCH AND GET ANSWERS
TO THESE QUESTIONS AND MORE WITH THE
“SIMPLIFYING SWEETNESS”WHITE PAPER.
DOWNLOAD HERE >

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Eight Challenges with the Same Solution

  • 1. WHATTHEY’LL ACTUALLY PAY WHATTHEY SAYTHEY’LL PAYHEALTHY CHOICES FORTHE FAMILY CONVENIENT FOODSTHE KIDSWILL EAT PRODUCT REFORMULATION COSTS PRODUCT REFORMULATION COSTS PROFITABLE GROWTH SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIOR SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES S EFFECT ON CONSUMERATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIOR FOLLOWING FOOD FADS BUILDINGALONG- TERMSTRATEGY WHATTHEY’LL ACTUALLY PAY WHATTHEY SAYTHEHEALTHY CHOICES FORTHE FAMILY CONVENIENT FOODSTHE KIDSWILL EAT PRODUCT REFORMULATION COSTS PRODUCT REFORMULATION COSTS PROFITABLE GROWTH SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIOR SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES SOCIAL MEDIA’S EFFEC SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIOR FOLLOWING FOOD FADS BUILDINGALONG- TERMSTRATEGY EIGHT CHALLENGESTHAT HAVE THE SAME SOLUTION
  • 2. CONSUMERSWANT HEALTHY OPTIONSTHATAREAFFORDABLE ANDTASTE GREAT.ATTHE SAMETIME,F&B MANUFACTURERS HAVETHEIR OWN CONFLICTING DEMANDSTO CONTENDWITH ASTHEY SEEKTO MAKE SMART DECISIONS FORTHEIR BRANDS.
  • 3. STRIVING TO FIND THAT MIDDLE GROUND, F&B MANUFACTURERS FACE A GROWING NUMBER OF QUESTIONS … WHATTHEY’LL ACTUALLY PAY WHATTHEY SAYTHEY’LL PAYHEALTHY CHOICES FORTHE FAMILY CONVENIENT FOODSTHE KIDSWILL EAT PRODUCT REFORMULATION COSTS PRODUCT REFORMULATION COSTS PROFITABLE GROWTH SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIOR SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIOR FOLLOWING FOOD FADS BUILDINGALONG- TERMSTRATEGY WHATTHEY’LL ACTUALLY PAY WHATTHEY SAYTHEY’LL PAYHEALTHY CHOICES FORTHE FAMILY CONVENIENT FOODSTHE KIDSWILL EAT PRODUCT REFORMULATION COSTS PRODUCT REFORMULATION COSTS PROFITABLE GROWTH SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIOR SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMERATTITUDES SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIOR FOLLOWING FOOD FADS BUILDINGALONG- TERMSTRATEGY
  • 4. HOW DO YOU SATISFY CONSUMERS’ CONFLICTING DEMANDS? HEALTHY CHOICES FORTHE FAMILY CONVENIENT FOODSTHE KIDSWILL EAT 1
  • 5. ARE CONSUMERS REALLYWILLING TO PAY EXTRA FOR PRODUCTS BOASTING “BETTER FOR YOU”CLAIMS? 2 WHATTHEY SAY THEY’LL PAY WHATTHEY’LL ACTUALLY PAY
  • 6. 3 PROFITABLE GROWTH IS REFORMULATION A GOOD INVESTMENT OR AN EXPENSIVE, UNNECESSARY MOVE? $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $$$$$$PRODUCT REFORMULATION COSTS
  • 7. SHOULDYOU TARGET MINDFUL, HEALTHY BALANCE SEEKERS ORTHE ALL-NATURAL VOCAL MINORITY? 4 MINDFUL CONSUMERS ALL-NATURAL CONSUMERS
  • 8. SOCIAL MEDIA’S EFFECT ON CONSUMER BEHAVIOR SOCIAL MEDIA’S EFFECT ON CONSUMER ATTITUDES DOES SOCIAL MEDIA BUZZ TRANSLATE INTO PURCHASE BEHAVIOR? 5
  • 9. HOW CAN YOU KEEP UP WITHTRENDS WITHOUT MAKING DECISIONSTOO QUICKLY? 6 BUILDINGA LONG-TERM STRATEGY GMOS HFCS TRANS FATS GLUTEN-FREE TRANSFATS REDUCED FAT GMOS HFCS REDUCED FAT TRANS FATS ASPARTAME ASPARTAMEFOLLOWING FOOD FADS
  • 10. WHAT CONSUMERS SAYTHEY BUY WHAT CONSUMERS ACTUALLY BUY DOSAY CAN YOU TRUST WHAT YOUR CUSTOMERS SAY? 7
  • 12. EXAMINE THE RESEARCH AND GET ANSWERS TO THESE QUESTIONS AND MORE WITH THE “SIMPLIFYING SWEETNESS”WHITE PAPER. DOWNLOAD HERE >