Web 2.0 - collaboration tools like Wikis, (Micro-)Blogs, Forums, etc. are going to become an important part of the corporate IT-infrastructure. But establishing them and running them successfully very often fails. Wikis become orphan, blogs effect the opposite of their intention, etc. This is not an issue of technology but of corporate culture. By applying our management and analysis framework cm|navigator we are able to identify the technical and cultural environment for the sake of good collaboration. By steadily employing workforce analysis and mirroring the outcomes to the involved collaborators we are able to set up and accompany paths of steadily growing and successfull collaboration.

1. Ho w to inte g rate We b 2.0 into e xis ting
Bus ine s s Pro c e s s e s ?
Agile Starting and Steering the Course by Using cm|
navigator

2. W 2.0 & Social
eb
Softw connect:
are
Know ledge Com unication
m
People
& Content Media

3. M anaging W 2.0 in Business is
eb
turbulent
… are we s till o n c o urs e ? “

4. Collaboration & W 2.0
eb
can be planned,
but needs agility
→ identify first adopters
→ com unity building
m
→ start micro-project
→ evaluation
→ initiating next micro-project

5. c m |navig ato r: Analysing Knowledge
W ork(ers)
To interlink To connect know ledge
people >>> & content >>>
(1) inte ns ity o f (2) inte rnal
c o o pe ratio n marke t fo r kno wle dg e
General conditions for knowledge-sharing >>>
(3) milie u o f kno wing

6. c m |navig ato r: Visualising

7. Sum ary: Success recipe for corporate W 2.0
m eb
starting fast
react en-route
steering the course

8. 06/2009
c m |d - c o rpo rate mind de ve lo pme nt
Annaberger Str. 240
09125 Chem nitz / Germany
w w -developm
w .cm ent.de
w w
w .blog.cm-developm ent.de
Dr. Lutz Gerlach
Tel.: +49(0)371 53 47 267
lutz.gerlach@ cm -developm ent.de
Stefan Hauptm ann
Tel.: +49(0)371 53 47 267
stefan.hauptm ann@ cm -developm ent.de
Photo on Slide 4: Source Garmin