Use Linkedin to prospect for clients, promote your personal brand, find a job, network with business professionals, and seek answers to vexing business problems. There's something for you.
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Introduction to Linkedin - Placer School for Adults Fall 2013
1. Introduction to Linkedin
Coryon Redd
The Accessible Expert at
Coryon.com Internet Marketing
530-277-2940
Linkedin.com/in/coryonredd
Facebook.com/CoryonMarketing
Go to www.coryon.com/PlacerSocialClass to view this presentation.
2. Linkedin is Social Media
Marketing for Business
Why do social marketing?
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Find business leads and advice
Build prestige – Content is King
Find a job and get found for a job
Tie social media together
Answer questions, ask questions
Build your business network
• Use your connections to introduce you
3. What is
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Linkedin is Facebook for business
Social interactions and networking
Key Parts – Profile, Messages, Updates, Groups
Over 200 million members worldwide… and growing
Linkedin profiles act as resumes in the digital age
Free for most features and paid membership for more
Learn more: learn.linkedin.com/what-is-linkedin/
4. Why do
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Professional and great business prospects use Linkedin
Easy to do
Find expert advice and build your tribe
Very large network of prospects, experts and employers
Generate leads and business by sharing your expertise
Answer any business question
Improve SEO – Google is paying attention
5. Getting Started
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Sign up for a free account
Optimize your profile
Import connections from email
Search for your business interest in groups
Set up a Company page
6. Setting Up & Optimizing Your Profile
• A Linkedin Profile is like a resume!
• Good profile picture
• Head should fill most of frame
• Include past job and education history
• Use headline to sell yourself – 120 char
• Fill out profile completely
• Use keywords and get FOUND
• Work to get recommendations and
endorsements
• Set your public profile to show everything
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7. Building Connections
• Import contacts – Email & Facebook
• Don’t invite non-users to join Linkedin
• Look through Linkedin recommendations
• Connect with people you meet in
business and events
• Use Linked Groups to meet people
• Thank new connections with a brief message
• Learn more: www.socialmediaexaminer.com/linkedintips-business-building/
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8. Find Groups and Participate
• Linkedin Groups can be set up
by any member
• Easier to find groups than to
start a new one
• Look at Group Statistics
• Members, Demographics & Activity
• Ask to join all relevant groups
• Contract Group owner – Nicely!
• Ask about group and usage
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9. Set up a Company Page
• Go to www.linkedin.com/company/add/show to add a
company page
• Add Admin users to help
• Add Products & Services – Name, category, image,
and description
• Request recommendations for products or services
• Learn more: learn.linkedin.com/company-pages/ or
www.youtube.com/watch?v=WLVZ2fselyo
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10. Linkedin References
The Basics – Linkedin Help from Linkedin
http://help.linkedin.com/app/home/
Hubspot – Lots and lots of Linkedin resources
http://www.hubspot.com/linkedin-for-business-marketing-hub/
Marketingprofs – Another big list including articles, webinars and blog posts
http://www.marketingprofs.com/topic/all/linkedin
B2B Marketing on Linkedin vs. Facebook
http://unbounce.com/social-media/facebook-vs-linkedin-10-b2b-marketingresources/
Local Linkedin Consultant, Christine Hueber http://christinehueber.com/category/linkedin/
Linkedin Now Over 200 Million Users
http://blog.linkedin.com/2013/01/09/linkedin-200-million/
Character limits in Linkedin Profile
http://community.linkedin.com/questions/4568/maximum-characters-counts-for2013.html
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