Tie Facebook into your online marketing to reach your ideal market. Presented by Coryon Redd to Nevada County Association of Realtors.

1. 1
Facebook Marketing
To Grow Your Business
View this presentation online at:
http://www.coryon.com/facebook2014
Coryon Redd
coryon@gmail.com
Coryon.com

2. What is Marketing?

3. 3
Here’s What!
Marketing 101 (in 1 slide)
Who is your Market?
Branding
What is your Mission? - Why Are You in Business?
• Simon Sinek TED Talk - goo.gl/4OMRpr
Manage your Message – Takes Time and Effort
Features vs. Benefits
Marketing is Not Selling!

4. What is Internet Marketing?

5. 5
Let’s Start with the Basics
• Start with a Persuasive Website
• Website Visits from Many Sources
Search Engines (SEO)
Social Media
Pay for It – Facebook, Sponsored Search
Video
Email
Lots More Options…

6. 6
CEO of Batteries4less.com
& Coryon.com Internet Marketing
Batteries4less.com – Founder of
batteries4less.com and Coryon.com
Internet Marketing
Over 15 Years on the Top of Google
Who is Coryon Redd?

9. 9
Why Bother?
• Is Your Market on Facebook?
Is your Business Engaging?
• Can You Create Good Content?
• Can You Answer Questions?
• Can You Post Regularly?
Facebook – The Big Picture

10. Facebook Basics
Post Interesting, Valuable Content
Post Regularly
Plan Out your Content
Use Pictures and Video
Promote in Social Media

11. 11
• Set up a Business Fan Page
• Create Custom Cover Image
• Link to Blog Posts, Keep it Fun and Engaging
• Read more - socialmediaexaminer.com/facebook-101-business-guide/
Can I Use for My Business?

12. 12
• Create a Page
• Go to Pages then click Create a Page
• Upload Timeline Image – 851X315 pixels
• Upload Profile Icon – 160X160 pixels
• Read More - copyblogger.com/timeline-cover-photo/
• Fill Out all Info – Add More Tabs
• socialmediaexaminer.com/facebook-apps-for-custom-tabs/
• Invite Friends
How to Do a Facebook Business Page

13. Facebook Tips and Tricks
Change your Cover Image
• For Real Estate – Highlight Homes, Include Text
• Use a PPT Template -
https://www.tabsite.com/blog/facebook-cover-image-
powerpoint-design-template-for-pages/
Use Facebook Apps to Do More
• Email Sign Up, MLS Listings, Pinterest, & More
• Ex. https://www.tabsite.com/blog/website-resizer-
the-total-web-solution-for-facebook-pages/

14. 14
Do you Have a Strategy?
• Make a Plan and Keep at it
Can Facebook be an Easy Addition?
• Facebook Can Be Simple
• Post Regularly and Comment
Do Likes Really Matter?
• Not Really, Unless You are Marketing to Them
Facebook Strategy

15. 15
• Facebook Advertising Means Paying for Eyeballs
• Don’t Just Click on Boost Post
• Facebook Power Editor
• Extension for Google Chrome Browser
• Create Custom Audiences
• Hidden Posts – Only Seen by Target Audiences
• Even Upload Your Email List to a Custom Audience
• jonloomer.com/2013/10/29/facebook-custom-audiences-
target-email-list/
Facebook Ads
Promote Posts to Get Seen

16. 16
• Hashtags connect your posts to a topic
• #realestate, #grassvalley, #etc
• Democratic Organization System of Content
• Well Established on Twitter and Growing on Facebook
• Tagging – Link to Pages and Friends
• @Coryon Redd – Links to a Friend
• @Grass Valley, California – Links to Any Public Page
Hashtags and Tagging

17. 17
Facebook References
The Basics – Facebook Help from Facebook
facebook.com/marketing
facebook.com/help/382987495087424/ - Pages help
Facebook Marketing Bible
gold.insidenetwork.com/facebook-marketing-bible/
Facebook Marketing Series from Mashable – Many good articles
mashable.com/category/facebook-marketing-series
Article with Good Tips to Get Started – Includes Examples
blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/
Facebook Marketing for Small Businesses
socialmediaexaminer.com/facebook-marketing-for-small-business/
The Sizes for All Images on Facebook
jonloomer.com/2014/01/20/facebook-image-dimensions/

18. Consider Blogging as Hub to Online Marketing

19. Why Should I Blog for Business?

20. 20
Here’s Why!
Blog Marketing to Achieve Business Goals
Generate Traffic, Leads and Sales
Build Audience and Influence
Link Bait for SEO
Answer Questions

21. Blogging Basics
Blog Should Be On your Website
Use Keywords in your Blogs (Don’t go nuts)
Set a Goal for Frequency of Posts
Plan Out your Content
Check Spelling and Grammar
Promote in Social Media

22. Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/

23. 23
Blogging and SMM References
Create compelling content for your blog – Lots of ideas
http://www.copyblogger.com/
Blogging glossary (including dofollow/nofollow)
http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-
blogging-terms/
21 Tactics to increase blog traffic
http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic
7 tips to increase your blog comments
http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/
Tips and lots of links for small business owners
http://www.successfulblogging.com/essential-blogging-tips-from-2010/

24. 24
More Blogging and SMM References
Why a blog should have an editorial policy
http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html
Blog Commenting to increase PageRank
http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to-
increase-page-rank/
How to find dofollow blogs:
http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/
Ad Age list of top marketing blogs
http://adage.com/power150/
2011 review of best blogging software
http://blog-software-review.toptenreviews.com/

25. 25