Learn how to build a website and drive traffic with SEO and great content.

1. Win the Internet Marketing Game
Introduction to Online Marketing – Part 2
Presented by:
Coryon Redd
coryonredd@coryon.com
www.linkedin.com/in/coryonredd
Placer School for Adults
Spring 2014
View this presentation online at:
http://www.coryon.com/placer-intro-spring-2014
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2. What’s Important to
?
Google Search Results are all about Relevancy
Learn More at Google’s Webmaster Guidelines
• https://support.google.com/webmasters/bin/answer.py?hl=en&answer=
35769
PageRank – Quality of Incoming Links
Build Your Reputation Through &
Social Media
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3. The Secrets to Success on Google
Google will reward pages that are:
Keyword focused
Play by the rules of the game
Linked to from good websites
Content Rich
Updated regularly
Well designed
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4. Building Landing Pages
Landing pages = Focused, Keyword-Rich Content
Figure Out Your Landing Pages in 4 easy Steps:
1. Are There Enough Searches?
2. Are Searches Relevant to my business?
3. Are the landing pages logical?
4. Do I have time / money to build?
http://youtu.be/H0riar7tv_U
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5. How to build a website
What do you want to do and what is your budget?
Research your keywords and your market.
Use your competitors to make your website better.
Plan ahead. Create a wireframe and list what pages your
website should have.
How much time do you have?
What do you want to say?
Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc.
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6. Website Organization Chart
Request sharing with Google Drive by emailing coryon@gmail.com
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7. What is my supposed to do?
Website Sales Funnel
The start of the funnel –
Visitors getting to your
website.
The middle of the funnel –
Browse website and consider
sale.
The end of the funnel –
Call to action, shopping cart,
contact form, etc.
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8. Have an Internet Presence!
Effective websites are:
Built around how people search
Persuasive
Branded
Easy to use
Have something to say
Competitive in the marketplace
Socially active
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9. Are you ready to stand out?

10. What is Content
Marketing?
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11. Content Marketing is:
Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing isn’t:

12. Marketing Strategy Starts with Content
Goals of Content Marketing:
Educate and Entertain
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Branding
Generate Traffic, Leads and Sales
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13. Find Your Audience, Plan Your Content
Who’s Your Audience?
Fish Where the Fish Are
Brainstorm Interesting Topics
Keyword Research
Survey Customers
Social Listening Tools
Google Alerts, Topsy.com, SocialMention.com
Check out:
http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy

14. Make your Blog the Hub
of your Online Marketing

15. Spread the Word
Blogger Outreach
Answer Questions in Forums
RSS Directories
Press Releases
Social Media
• Facebook, Twitter, Linkedin, etc.

16. Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/

17. Case Study: Findinghappiness.com
Source: Findinghappiness.com/blog/

18. Goals for FindingHappiness.com
Educate and Entertain
Build Audience and Website Traffic
Integrated Marketing
• Website, email, social media, SEO
Create and Share Great Content
Branding
SEO Focus Towards Top Keywords
• Finding happiness, how to be happy, etc.

19. Editorial Calendar (Oh no, it’s a spreadsheet)

20. Editorial Calendar (Oh no, still a spreadsheet)

21. Guest Blog Led to Hundreds of New Signups
Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/

22. The Big Picture
Create Focus
Target Your Market
Plan Content
Measurement
=
Simplified Marketing

23. Don’t Get
Overwhelmed

24. Simplify
Your Marketing

25. Homework
Keyword Research – Create a spreadsheet with top keywords for
your website
Competitor Research – Who is on the top of Google and what
can they teach you.
Get Google Analytics and Google Webmaster Tools set up on
your site.
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