Learn how to get started on Pinterest as a powerful tool in our social marketing arsenal. Pinterest has a large user community and is easy to use. Discover easy ways to build your following, show your personality and run contests.

1. Introduction to Pinterest for Business
Coryon Redd
The Accessible Expert at
Coryon.com Internet Marketing
530-272-8602
Linkedin.com/in/coryonredd
Facebook.com/CoryonMarketing
Pinterest.com/coryonredd
Go to www.coryon.com/PlacerSocialClass to view this presentation.

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• Social Scrapbooking - Allows user to “pin” images, videos
and other web content and share on their boards.
• Pins allow you to create a board based on a topic.
What is ?

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is about Visual Sharing
See something you like online – Pin it.
Show your personality & your visual sense.

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Pinterest marketing video (2012) - http://youtu.be/AfyByLwiIe8
Why people like Pinterest – White paper with interviews
http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper
Why do People like ?

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Board – Group of pins related to a topic.
Secret Board – Board that is only visible when shared.
Shared Board – Any board can be shared to allow others to pin.
Pin – Add image or video to a board.
Pinner – If you do a pin, guess what, you’re a pinner.
Follow – Follow a pinner or a board to get updates.
Likes – Liking a pin adds to your “Likes” not your boards.
Glossary

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Share pins, comment and follow
• Step 1 – Sign up – decide on either personal or business.
• Step 2 – Install extension in your browser(s).
• http://screencast.com/t/yBlzJeGhkQ
• Step 3 – Setup your profile – Image, verify website, your info.
• Step 4 – Connect to Facebook and other social media.
Get Started with

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Pinterest is VERY popular and growing quickly
Fastest website to grow to 10 million users
• Over 25 million unique visitors per month in the US.
• 70 million users worldwide, about 50 million in US.
• 80% women, higher income, 14.2 minutes per visit.
• Most people pin – very few comment.
• http://mashable.com/2012/02/25/pinterest-user-demographics/
• http://expandedramblings.com/index.php/pinterest-stats/
Who’s on ?

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Add Pinterest button to browsers
Search for things you’re interested in
• Create boards for both business and personal
• Great way for people to get to know you and what you like
Add image descriptions and comments
Follow the boards and the users you like
Public boards vs. secret boards. You can share boards too.
How to use ?

9. Set up a business account (or convert your personal account).
• pinterest.com/business/create/
Integrate into your website with Follow button.
• business.pinterest.com/
See what other companies have pinned – add domain
name after pinterest.com/source/.
• Ex. pinterest.com/source/overstock.com/
for Business

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Why Bother?
• Is your market on Pinterest?
• Review Pinterest demographics.
• Pinterest is easy.
Is your Business Engaging?
• Can you create good content?
• Do you have a good eye for images?
Marketing

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Do you have a Strategy?
• Add Pinterest to your marketing plan.
• Create an editorial calendar.
Can Pinterest be an Easy Addition?
• It can be simple, but don’t expect much.
• Be active – Pin, like and comment.
What Really Matters on Pinterest?
• Show your personality, consider a
marketing campaign, networking.
Strategy

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Set goals for contest - Sales, branding, social engagement.
Set budget and staff time.
What are you giving away? – It has to be worth winning.
How long will the contest run? – Shorter is better.
How will people enter contest?
• Comment on your board.
• Pin an image from your site.
• Create their own board.
Track entries.
• Use hashtags to track ex.#coryoncontest
• Set email notifications to track pins.
Planning a Contest

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Build a graphic and pin it to a Contest board.
Reward everyone who enters.
Cross-promote – Blog, Facebook, Twitter, Email, Google+.
• Post daily with contest updates.
Pick a winner – Pick your favorite or random.org
http://www.socialmediaexaminer.com/pinterest-contest/
Track results – Did you meet your goals?
Running a Contest
Image source: http://blog.diamondcandles.com/pin-it-to-win-it-fall-harvest-board-contest-giveaway/

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How to run a social media contest
http://unbounce.com/social-media/social-media-contests-for-beginners/
Before running a contest consider the laws of your state
CA Legal Guide http://www.dca.ca.gov/publications/legal_guides/u-3.shtml
Very good PowerPoint on how to run an online contest
http://www.slideshare.net/Sfathi/you-may-have-already-won-how-to-run-an-
online-contest-or-sweepstakes
Pinterest enforcing contest rules more
http://www.adweek.com/adfreak/pinterest-clamps-down-contests-keep-
them-getting-spammy-153398
Contest Resources

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Case Studies from Pinterest
business.pinterest.com/success-stories/
Pinterest Contest Case Study
marketingsherpa.com/article/case-study/social-media-integration-holiday-
pinterest
Case Studies

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Search on Pinterest for your market.
• Tip – Use Google and limit search to last week or month.
• Ex. Search for “pinterest ‘keyword’ “.
• Use search tools to limit to very recent pages.
Create a video board – Share resources you like.
Use #hashtags to track trends and promote your biz.
Pinterest Analytics - business.pinterest.com/analytics/
Tricks and Tools

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Pinterest References
PowerPoint on how to user Pinterest
http://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788
Pinterest as a shopping referral tool
http://www.digitaltrends.com/social-media/pinterest-is-a-powerful-shopping-referral-
tool/
Article about Pinterest marketing with good tips
http://www.stepforth.com/blog/2012/pinterest-marketing/
The Marketer’s Guide to Pinterest for SEO
http://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-
Pinterest-SEO.aspx
Many resources, tools and articles
http://agbeat.com/lists/37-pinterest-resources/
Pinterest articles from Social Media Examiner
http://www.socialmediaexaminer.com/tag/pinterest/