The Beijing Axis Introduction March 2009

STRICTLY PRIVATE AND CONFIDENTIAL

Company Profile
First Quarter, 2009

THE BEIJING AXIS Ltd.
3806 Central Plaza
18 Harbour Road
Wanchai
Hong Kong
People’s Republic of China
Tel: +86 (0)10 6440 2106
Fax: +86 (0)10 6440 2672


THE BEIJING AXIS AT THE HIGHEST LEVEL

3 Synergistic Cross-Border China Businesses

THE BEIJING AXIS is a cross-border business bridge to/from China in three principal
areas: Strategy, Sourcing and Investment

Since our establishment in 2002, we have successfully worked with many international and
Chinese MNC clients across various sectors and industries; with a core focus on the
Chinese mining and resources sector, and on China’s burgeoning industrial and engineering
sector. Our work is always cross-border - supporting international firms as they act in
unfamiliar territory in China, or supporting Chinese firms as they venture out and ‘go global’.
We are committed to safety and sustainability, and our solutions emphasize 'actions and
transactions’

THE BEIJING AXIS is organised along 3 synergistic cross-border China businesses: the
China Strategy Group, China Sourcing Unit and China Capital Advisors

China Strategy Group China Sourcing Unit China Capital Advisors
Knowledge Knowledge
& network & network
Strategic Sourcing Corporate Finance Origination
Strategy Formulation
synergies synergies
Supply Chain Management Financial Advisory
Strategy Implementation
& Support

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www.thebeijingaxis.com


VISION AND MISSION

Vision

Be a leading provider of cross-border China business solutions

Mission

Facilitate, enhance and support an appropriate cultural, political and economic
integration of China with the rest of the world

Be a cross-border business bridge to/from China – in three principal areas: strategy,
sourcing and investment solutions

to international MNC’s in chosen markets with a China agenda

to Chinese MNC’s in their quest to ‘go global’

Learn and excel in our chosen fields in a manner that inspires others

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STRATEGIC INTENT IN OUR SERVICE DELIVERY

3 Synergistic Cross-border China Businesses

China Strategy Group
TBA China Strategy Group (CSG) assist CEO’s, boards and senior management with their
cross-border China strategy formulation and implementation. For international MNCs we
are a trusted China strategy advisor and implementation partner; for Chinese MNCs we Strategy Implementation
perform strategic business planning and implementation as they develop global

Knowledge & network synergies
businesses

China Sourcing Unit
China Sourcing Unit
TBA China Sourcing Unit (CSU) supports international firms as they exploit China’s status
as a leading global supply-base; whilst at the same time supporting Chinese firms that are Strategic Sourcing
looking at global sourcing. The CSU provides a comprehensive range of procurement
Supply Chain Management
services across the supply chain with a focus on cost savings, quality control and on-time
& Support
delivery. We emphasize total cost of ownership and holistic risk management

China Capital Advisors
TBA China Capital Advisors (CCA) provides specialised financial advisory services to
Chinese firms that are undertaking outbound cross-border investment, or that are vying Corporate Finance Origination
for international investment. Similarly, we advise international firms that are undertaking
Financial Advisory
investments in China or that are looking to attract strategic capital from China. The focus
is on origination activities, but we provide selected services across the transaction chain
-3-


STRATEGIC INTENT ACROSS OUR CHOSEN MARKETS (I)

Synergistic China Cross-border Business Solutions to/from Clearly Targeted Markets
China-Africa Desk

TBA China-Africa Desk has been a clear leader in its field over the past 6
years. Our knowledge base, experience curve, client list and project track
record is unrivaled. Based on our China-Africa strategy, sourcing and South Africa Russia
investment project experience, our team is widely regarded as one of the
& Africa & CIS
leading teams in the market. The China-Africa desk is supported by an office
in Johannesburg that works closely with our China-based professionals and
experts to deliver complex cross-border China-Africa solutions across our
strategy, sourcing and investment businesses
China
Niche
China-Russia Desk
Markets
TBA China-Russia Desk has grown significantly over the past 2 years. Our Latam
Australia
knowledge base, experience curve and track record have expanded and we
India
& SE Asia
have attracted a top team - and a list of notable clients. Our China-Russia
Middle East
desk is augmented by an office in Moscow that enables solid cross-border
Key Industries
service delivery in our strategy, sourcing and investment businesses

China-Australia Desk
Well established
TBA China-Australia Desk is the latest geographical addition for us. Over the
Current priority
past 1-2 years our knowledge of China-Australia relations has grown and we
1-year out priority
have started to attract more clients. An office in Perth is under development
Global focus, well established
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STRATEGIC INTENT ACROSS OUR CHOSEN MARKETS (II)

Synergistic China Cross-border Business Solutions to/from Clearly Targeted Markets
Selected Niche Markets

We have identified selected niche markets that are viewed as current or
future priorities:

South Africa Russia
Latin America Desk
& Africa & CIS
Latam is a current priority. Our China-Latam efforts find expression in the
fact that we have added Spanish language skills to our capability set.
Meanwhile, throughout 2008 and into 2009, we are actively developing this
business and reaching out to potential target clients and partners in China
China
and South America
Niche
Markets
India Desk & Middle East Desk
Latam
Australia
India’s status as a large rapidly growing developing country, whilst being a
India
& SE Asia
neighbour of China, is seen as an opportunity. Similarly, the rapid growth of
Middle East
the Middle East, and the relatively low level of China-Middle East
Key Industries
engagement, is seen as an attractive opportunity. Over the course of 2009
and 2010 we will invest progressively more time and effort in these markets

Key Industries
Well established
TBA works across a range of sectors but key industries, where we hold Current priority
1-year out priority
significant expertise and experience, have emerged. These are: mining &
Global focus, well established
resources; industry & manufacturing; and engineering -5-


GUIDING PRINCIPLES AND VALUES

Guiding Principles Values

Cultural
Astuteness

Professionalism
Quality and Safety &
Sustainability
Adding Value
Integrity
& Ethics

Solutions Relationships

Flexibility Client Focus

THE BEIJING AXIS aspires to provide comprehensive cross-border China business solutions in a manner that is consistent with the
highest international corporate governance standards attainable, in a manner that respects the environment so as to assure sustainability

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CHINA CROSS-BORDER SERVICES IN MORE DETAIL


Strategy Formulation Strategic Sourcing Corporate Finance Origination
Market intelligence Supply needs analysis Advising Chinese MNCs as they seek
overseas assets, equity, projects or
Market and industry research Supplier identification, filtering, due
foreign co-investment partners
diligence and selection
Market entry strategy
Advising foreign MNCs that are
Negotiation
seeking Chinese assets, equity, projects
Partnering strategy
or Chinese co-investment partners
Commercial and contract
Business planning
management support

Supply Chain Management Financial Advisory
& Support Buy side & sell side M&A advisory
Market entry support
Comprehensive project management Acquisition target identification,
Business development
filtering and selection
Transaction monitoring
Operational support
Project and target due diligence
QA/QC, expediting, managing 3rd
Negotiation
parties (QA inspectors, lawyers, etc.) Fundraising support
Agency services
Logistics Valuations
Relationship management
Holistic risk management Opinions
Delegations
Strategic relationship management
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SECTOR FOCUS IN OUR 3 CROSS-BORDER BUSINESSES


Primary Industry (Extractive) Primary Industry (Extractive)
Primary Industry (Extractive)

Resource extraction (mining, energy, Resource extraction (mining, energy,
Resource extraction (mining, energy,
timber, etc.), raw materials processing timber, etc.), raw materials processing
timber, etc.), raw materials processing
and beneficiation and beneficiation
and beneficiation

Secondary Industry Secondary Industry
Secondary Industry
(Industry/Manufacturing) (Industry/Manufacturing)
(Industry/Manufacturing)

Industrial manufacturing, processing, Industrial manufacturing, processing,
Industrial manufacturing, processing,
engineering (heavy engineering, light engineering (heavy engineering, light
engineering (heavy engineering, light
manufacturing, machinery, etc.) manufacturing, machinery, etc.)
manufacturing, machinery, etc.)
Construction, power, transport Construction, power, transport
Construction, power, transport
Automotive, technology products, Automotive, technology products,
Automotive, technology products,
consumer goods consumer goods
consumer goods

Tertiary Industry (Services)
Banking, finance, insurance, ICT,
Logistics, professional services
Banking, finance, insurance, ICT,
media, design & engineering services,
(legal, accounting, etc), marketing &
media, logistics, professional services
leisure/gaming/hotels
communications, design, engineering
(legal, accounting, etc)
project management services, EPC/M

-8-


CHINA STRATEGY GROUP: CAPABILITIES IN MORE DETAIL

China Strategy Group Capabilities
Strong analytical and problem solving capacity
Market intelligence Sound project planning skills
Market and industry research
Market entry strategy Research and project methodology development know-how
Partnering strategy
Information source development and management know-how
Business planning

China knowledge
Market entry support Learning system and knowledge management philosophy
Business development
Experience curve & track record
Operational support
Negotiation
Sound judgement
Agency services
Relationship management
Applied knowledge, project and deal experience
Delegations

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CHINA SOURCING UNIT: CAPABILITIES IN MORE DETAIL

China Sourcing Unit
Capabilities Approach
China buying office capability Research and market intelligence based
Strategic Sourcing
Supply needs analysis
China marketing office capability Synergy with CSG
Supplier identification, filtering, due
diligence and selection
Clear category coverage
Negotiation
Commercial and contract Comprehensive and full-service offering
management support

Risk management orientation
Supply Chain Management
& Support
Strategic partnerships i.e. Bateman
Comprehensive project management
Transaction monitoring Own methodology
QA/QC, expediting, managing 3rd
parties (QA inspectors, lawyers, etc.)
Own know-how and expertise
Logistics
Holistic risk management
Strategic relationship management
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CSU SERVICE DELIVERY PLATFORM & METHODOLOGY
Overall Project Management
Holistic Risk Management
Strategic Sourcing
Strategic Relationship Management

1 2 3 4
Analysis Supplier
Systematic Supplier
evaluation,
Initial scoping, supplier Needs short
industry
application
analysis listing, due
search
evaluation, due diligence of high- diligence
& supplier
and final selection level & final
identification
filters selection

5
8 7 6
Engagement Supplier
Commercial Site
Supplier engagement, engagement,
process, Negotiation inspections,
RFQ &
contracting sample
client visits, testing,
tendering
& contract testing &
application of detailed filters management standards
and negotiation

10
9 11

Supply Chain
Supply Chain
Management
Management
Process Quality mgmt

& Support
& Support
(perform
Transaction monitoring, Transaction Logistics
QA/QC),
quality assurance, monitoring
Expediting &
expediting, 3rd party 3rd party
mgmt
management and logistics

-11-


CSU CATEGORY & PRODUCT FOCUS

Secondary Industry Tertiary Industry
Primary Industry

Minerals & Metals Mining Machinery Automotive Spare Industrial Metals Services
Building/Construction
Steel: Fabricated steel (various) Parts Fabricated steel EPC/M contractors
Cement (finished,
Bars, Angles Mills Wheel rims Forgings Project management
clinker)
H/I-beams Grinding media Tyres Castings Design & drafting
Various building
HRC/CRC, etc. Crushers Axles Cement Engineering services
materials
Cobalt Drilling equipment Brake linings (clinker/finished) Constructors
Fasteners
Copper Explosives & detonators Drums & discs Building materials IT/IS Outsourcing services
Cranes
Magnesium Rock bolts Suspensions Logistics
Hoisting equipment
Aluminium Pumps & valves Interiors, seats, etc. Electrical Equip. EPC/M contractors
Chrome Bearings Body/chassis, etc. Generators Electronic Equipment
Tiles
Granite Bulk materials: Batteries PCs
Various fittings
Coal conveyor systems (belts) Transportation Wires/cables Memory sticks
Bathroom finishing
Iron ore stacker-reclaimer equip., Sedans Electric motors Computers, cameras
Ceramics
Manganese stockyard equipment Buses Solar panels Kitchen finishing
Safety equipment Trailers Solar heaters Home Appliances
Other Bicycles DVDs
Other
Refractories Mining Services Motorcycles Capital/Process TV sets
Packaging material &
Safety consulting services Train components Plants Refrigerators
processing machinery
EPC/M contractors and spare parts Furnaces Waste management
Locomotives Hot rolling mill equipment & processing Other
Cold mill Office & home furniture
machinery
Chemicals Casters Stationery
Medical equipment
Polyethylene Foil handling Hydraulic equipment
Polypropylene system
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Rubber
Note: Products in gray scale are not actively sourced www.thebeijingaxis.com


SELECTED EXAMPLES OF RECENT CSU ENGAGEMENTS (I)

Rolling mill for long products
Grinding mills Aluminium caster

Magnesium Solar heating systems
Manufactured trailers

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SELECTED EXAMPLES OF RECENT CSU ENGAGEMENTS (II)

Flat bars
Round bars Hollow bars

Pipes Angle steel

-14-


SELECTED EXAMPLES OF RECENT CSU ENGAGEMENTS (III)

Tyres
Pumps Trucks

Gensets Waste compactors
Hoists

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CHINA CAPITAL ADVISORS: CAPABILITIES IN MORE DETAIL

Capabilities
Strategic sector intelligence
Corporate Finance Origination
Advising Chinese MNCs as they seek
Analytical capacity to develop strategic sector view based on sector intelligence
overseas assets, equity, projects or
foreign co-investment partners
Experienced and professional team
Advising foreign MNCs that are
seeking Chinese assets, equity, projects
or Chinese co-investment partners
Key relationships and networks in transaction community

Credibility and influence to perform origination
Financial Advisory
Buy side and sell side M&A advisory
Know-how to undertake execution work
Acquisition target identification,
filtering and selection
Experience curve and track record to anticipate conventional risks
Project and target due diligence
Soft skills to mitigate cross-border risks Fundraising support
Valuations
Transaction service provider partners
Opinions

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WE HAVE SIGNIFICANT EXPERIENCE & TRACK RECORD


Strategy Formulation Strategic Sourcing Corporate Finance Origination
Strategy Implementation Supply Chain Management Financial Advisory
& Support

Knowledge Knowledge
& network & network
synergies synergies
THE BEIJING AXIS has developed a significant experience curve across our
3 cross-border China businesses – strategy, sourcing and investment

In delivering solutions, we have become a learning system, developing our own methodologies,
intellectual property, practices, processes and networks

The extent to which we have established our presence in our chosen markets is reflected by the
long list of leading international and Chinese companies that have made use of our services

We are happy to provide references from our long list of satisfied clients

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SELECTED MINI CASE STUDIES FROM RECENT
INTERNATIONAL MNC CLIENT ENGAGEMENTS
References available upon request

China Sourcing Unit China Capital Advisors
Large Heavy Engineering Firm
Leading Global Iron Ore Producer Large Industrial Manufacturer
Investment Advisory on China-based
Strategic Marketing Plan for China Procurement of Very High-Value.
Manufacturing Plant via E-JV Structure
Developed medium and long-term (5 & 10 Designed & Engineered Capital
Supported entire process of setting up a
year) China Marketing Strategy: High level Equipment for Plant Expansion
manufacturing plant for mining equipment:
long term China view (Socio-politics & Provided comprehensive and full China
Strategy formulation; partner identification;
macroeconomics); Steel Industry Analysis sourcing solution over ~30 months: First 6
evaluation & initial short-listing; due diligence
(comprehensive: supply & demand drivers, months - Identified, evaluated and selected
& partner selection; negotiation; overall
steel intensity model, players & competitive Chinese suppliers; convinced management
project & transaction service provider
landscape, regional dynamics, regulation to engage with Chinese suppliers; and
management; and deal structuring
and reform, etc.); China Iron Ore Industry introduced Chinese suppliers into global
Outcome: Successful JV setup; and TBA
Analysis (comprehensive: imported segment tendering process. Next 3 months –
does ongoing work on new China initiatives
in full detail, and complete domestic iron ore Supported tender evaluation and final
mining sector study); Quantitative Modelling supplier selection process (developed China International Telecommunications
and Forecasts (rigorous and detailed); and sourcing strategy/implementation blueprint, Network Equipment Distributor
Detailed Marketing Strategy (segmentation, secured Board buy-in, arranged reference Acquisition Target Identification in China
channel-to-market, target client analysis, site visits and facilitated all negotiations); (& India)
per client sales quota allocation, tactical and contracting. Next 21 months – Project Comprehensive review of most suitable
marketing and detailed sales plan, timelines, managed all China activities over project life- acquisition targets: High level industry
CSF’s, enablers, constraints, etc.) cycle (conceptual/technical design, overview, validated business case, universe
Outcome: Positive client feedback, ‘this is procurement/sub-contractors, list (100 firms), filters, evaluation, initial
the most comprehensive study we have manufacturing, QA/QC, testing, shipping, short-list (10 firms), deep due diligence &
seen’; and TBA has been commissioned for installation, commissioning, etc.) final shortlist (3 firms), preliminary valuation
several follow-up strategic studies .Outcome: Successful commissioning on Outcome: Satisfied client; asked to also do
time, on spec and with 50%+ savings; and Indian acquisition target identification (TBA
TBA appointed as Asia Sourcing Office also completed this successfully) -18-


SELECTED MINI CASE STUDIES FROM RECENT
CHINESE MNC CLIENT ENGAGEMENTS
References available upon request

Chinese Engineering Firm Chinese Metals Trading Company Leading Chinese Gold Mining
Strategic Market Entry Plan for Africa Strategic Cobalt Ore Sourcing from Company
Developed short and medium-term (1 & 5 Africa International M&A Deals
year) Strategic Market Entry and Conducted research on African cobalt Based on a good relationship and solid
Development Plan for Southern Africa; sourcing markets, developed a communications with the client, and a
performed country-level political, economic comprehensive list of potentially suitable comprehensive understanding of its
& risk analysis, engineering market analysis suppliers and a short-list following extensive overseas development strategy & near term
(current market situation, existing & future interviews and multiple visits to potential plans, TBA identified a very significant
demand analysis, cost structure analysis, suppliers, analysed import options, investment opportunity for a few overseas
market drivers, competitor analysis, industry presented a comprehensive report gold and copper mining assets; designed the
regulatory review), developed a strategic containing research, findings & strategy and process for executing the deal
marketing plan (entry mode, market channel recommendations for suitable suppliers & opportunity, conducted day-to-day
design, communication plan, partnership transaction models; accompanied the client communication facilitation & management,
model, risk analysis & alternative plans, representatives to visit all companies on the assisted in high-level management dialogue
medium & long-term goals) and a short-term short-list in South Africa, Democratic with the target company, prepared the
marketing action plan; conducted strategic Republic of Congo and Zambia; supported necessary documentation, identified an
partnership identification & facilitation, client during negotiations overseas legal advisor & accounting advisor,
communication management, negotiation Outcome: The client signed a purchase coordinated and managed working relations
support and provided market study tour contract with preferred supplier, and between all relevant parties, supported the
support discovered new business opportunities – to client during the site visit arrangement, and
Outcome: Helped client establish a strategic import copper and chrome to China. TBA preformed the financial analysis and
partnership and achieve significant results in was appointed as representative service valuation
market development. Subsequently, TBA provider on a retainer basis, and continues Outcome: Very positive feedback from the
has been commissioned by the client to do to ‘manage the trading process on behalf of client; TBA has been asked to identify other
follow-up work and assist in other projects the client overseas mining investment opportunities. -19-


OTHER RECENT INTERNATIONAL & CHINESE MNC
CLIENT ENGAGEMENTS
References available on request

Since 2004, TBA has been sourcing four
Based on first-hand market information, Arranged participation of key Chinese
categories of raw material from China for a
conducted a study of China’s ferrous metal resource firms to join bidding process for
foreign leading aluminum company; TBA is
industry, incl. market dynamics analysis, African assets of a listed international
managing more than 10 suppliers and the
sales channels of market players, cost mining company
implementation of all the related contracts
structure analysis for a world leading
Based on comprehensive analysis of
for the client
resource company
advertising market in China, advised on
Conducted extensive research on pump
China market entry, distribution and partner business model, market development,
producers in China, undertook visits to
strategy for international baby toy maker financing strategy and so on for a Chinese
short-listed producers, identified suitable local advertising firm and made a business
Research, analysis and assessment of
suppliers, managed product design, plan for them to look for and negotiate with
China’s chemical industry and a few
manufacturing, quality control and delivery potential investors
specified products in terms of supply and
Sourced auto batteries from China and
demand, producers, distribution, value Conducted a high-level China industry
managed the entire process for a foreign
chain analysis, import & export, pricing and study and defined / scoped the universe of
company
cost structure for a world leading chemical possible players in a segment of IT market,
company identified, evaluated, short-listed and
Sourcing of industrial application boiler
recommended the best industry players
parts for international power infrastructure
Analysis of engineering market dynamics
and potential partners for a leading foreign
supplier
and opportunity, competition (local and
IT company
foreign) and China business development
Identified a leading grinding mills
and strategy for a world leading
manufacturer in China, managed product
engineering technology company
specification & design, raw materials &
components, manufacturing and delivery

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OUR EXPERIENCE CURVE CREATES ADVANTAGE IN FIVE AREAS

Internationally recognised education in China and abroad
Excellent skills, knowledge, capabilities and cultural astuteness
People
Varied background and good team composition - generalists and specialists
THE BEIJING AXIS Advantage

Solid standardised processes and operating procedures
Rigorous training system for existing and new personnel
Processes Risk orientation
Service quality control procedures at all levels

Dedicated knowledge management (KM) department and staff
Best-practice knowledge management processes and tools
Knowledge
Post-project learning sharing and coding
Benchmarking data for selected industries

Extensive client lists – large international and Chinese blue chip MNC’s and SME’s
Exhaustive list of varied projects (project variety by industry and function)
Track Record References show high client satisfaction

Excellent networks in Chinese industry associations, trade associations, ministries, academia and
individual companies
‘Guanxi’
Long-established personal connections and track record

-21-


MANAGEMENT - TBA DIRECTORS

Kobus van Cheryl Lilian
Edward
der Wath Tang Luca
Wang
Executive
Founder & Group Executive Executive
Director & GM:
Managing Director and Director: Russia
China Capital
Director GM: China and CIS
Advisors

Previous experience: Previous experience: Previous experience:
Previous experience:

• Senior Consultant: BCG • Project manager and • Consultant: McKinsey
• Account Manager for a
• Head of Investment Senior Consultant with • Director of Strategy:
China-based international
Strategy for Asia Pacific Beijing-based Chinese Wimm-Bill-Dann, Russia
advertising agency
(Singapore) & Emerging consultancy • Commercial Director:
• Marketing Communication
Market Strategist (London), • Consultant: Institute for Ratimir, Vladivostok -
Manager: Chinese IT
Standard Chartered Bank International Relations of Russia
company
• Strategist: Standard PRC Air Force
• Entrepreneur
Merchant Bank, SA • Manager: Beijing-based
• Economist: SARB trading company
Education Education
Education Education

• MSc (Curtin, Australia) • MBA (INSEAD, France)
• Certified Purchasing • MBA (Glasgow, UK)
• MBA (INSEAD, France) • BA Economics,
Manager (CPM) • BA International Relations,
• BCom Economics, International Relations
• MBA (Birmingham, UK) (China Air Force
Psychology (Jhb, SA) (AUBG, Bulgaria)
• BA Marketing (Comm. Engineering College)
University of China)
• Fluent in English, Afrikaans • Fluent in English, Russian
• Fluent in English and
and Dutch. Speaks basic and Romanian. Speaks
• Fluent in English, Mandarin
Mandarin basic Mandarin & French
Mandarin & Shanghainese
-22-


MANAGEMENT - TBA MANAGERS

Javier
Jackie
Mitch Diana
Cuñat
Li
Cosani Wang
Manager:
Manager:
Manager: China Strategy Manager: China
SA Business
SA Office Group & Latin Sourcing Unit
Development
America Desk

Previous experience: Previous experience: Previous experience: Previous experience:

• Consultant: Frankel • Project Consultant: • Project Consultant: • Analyst, Senior Analyst,
Consulting, SA engineering firm, SA Beimad Investment Consultant and Senior
• International Marketing • Sales and Marketing Services, Grandall Legal Consultant: THE BEIJING
Manager: Unimoney Srl, Consultant: Import & Group AXIS
Italy Export company, SA • Finance Manager: Fermax
• Workshop Manager: Electronics Beijing Branch
Lamborghini South Africa • Market Analyst: IVEX,
Beijing Rep. Office

Education
Education Education Education

• BA Economics, BA Admin.
• MBA (Wits Business • MBA (Wits Business • Cert. Purchasing Manager
& Business Management
School) – current study School) – current study • BCom Hons International
(U.V. – Spain, K.U.
• MAP (WBS) • BA Business Economics & Trade (BNU)
Leuven – Belgium)
• BCom Finance Law (Wits) Administration (IMM, SA) • BA English Literature
(Beijing Normal University)
• Fluent in English, French
• Fluent in English, Italian • Fluent in English and
and Spanish. Speaks
and Afrikaans Mandarin • Fluent in English and
Mandarin Mandarin
-23-


MANAGEMENT - TBA MANAGER & LEAD CONSULTANTS

William Kevin
Haiwei
Dey Chao Zhou
Huang
Lead Senior
Manager:
Consultant: Consultant:
China Business
China Strategy China Sourcing
Development
Group Unit

Previous experience: Previous experience: Previous experience:

• Consultant: THE BEIJING • Risk Officer: Santander • Sourcing and Trading
AXIS Bank of Puerto Rico, US Manager: Sinoconnect Sarl,
• Team Leader, Project • Data Entry Coordinator: China
Manager: CHINT, China MMM Healthcare, USA Project Manager: Poly,
• Sales and Marketing China
Consultant: HuaQi Trading Analyst: China
Telecom, China Construction Bank

Education Education Education

• BCom Hons Business • MBA (CCER Peking • MSc Finance (Beijing
Administration (London University) – current study Normal University) – current
South Bank University, • BA Information Systems study
UK) and Finance (UPR,USA) BA Economics (Zhengzhou
University)
• Fluent in English, • Fluent in English, Spanish
Mandarin and and Mandarin Fluent in English, Mandarin
Shanghainese and Cantonese
-24-


THE BEIJING AXIS - WEBSITE

Note: Screenshot as at 9 March 2009
-25-


CHINA SOURCING BLOG
www.chinasourcingblog.org

Note: Screenshot as at 9 March 2009
-26-


PRESENTATIONS AND ATTENDANCE AT SEMINARS,
CONFERENCES, EXHIBITIONS AND OTHER GLOBAL EVENTS
THE BEIJING AXIS is regularly asked to present at global events

Africa Mining Congress, Johannesburg (South Africa). 15-17 July 2009 – Keynote presentation

Africa Banking Outlook, Johannesburg (South Africa). 6-9 July 2009 – Keynote presentation

Asia Mining Congress, Singapore. 23-27 March 2009

PDAC, Toronto (Canada). 1-4 March 2009 – Keynote presentation

The Capital Club, Beijing (PRC). 26 February 2009 – Presentation entitled ‘China Inc. Goes Global – Africa’s importance’

Perth (Australia). 24 February 2009 - China Business Roundtable, hosted by Kobus van der Wath

Singapore. 20 February 2009 - China Business Roundtable, hosted by Kobus van der Wath

Mining Indaba, Cape Town (South Africa). 9-12 February 2009 – Keynote presentation on China’s Role in the Resources
Sector

Johannesburg (South Africa). 26 November 2008 – Workshop entitled ‘Strategic Imperatives in Times of Financial and
Economic Turbulence’ co-hosted by Pricewaterhouse Coopers and THE BEIJING AXIS

Global China Business Meeting, Barcelona (Spain). 17-19 November 2008

China Mining, Beijing (PRC). 11-13 November 2008 – Keynote presentation entitled ‘China Inc. Goes Global’

China-Latin America Business Summit, Harbin (PRC). 20-21 October 2008
Note: List above includes only some of the major events from 3Q08
-27-


PUBLICATIONS

DOING BUSINESS IN CHINA: Invest in South Africa
The system and the strategies (Chinese Language)
Kobus van der Wath Written by THE BEIJING AXIS

Commissioned by China
Commissioned by China
Ministry of Commerce
Ministry of Foreign Affairs

-28-


PUBLICATIONS: THE CHINA ANALYST
An English language knowledge tool for executives with a China agenda

February 2009 October 2008 July 2008 April 2008

Please note: previous editions of The China Analyst are freely downloadable
from our website www.thebeijingaxis.com; alternatively please e-mail
us at info@thebeijingaxis.com to be added to our distribution list

-29-


PUBLICATIONS: AFRICAN MINING QUARTERLY
Chinese language knowledge tool for Chinese executives with an African Mining agenda

October 2008 July 2008 April 2008

Please note: previous editions of The Africa Mining Quarterly are freely downloadable
from our website www.thebeijingaxis.com; alternatively please e-mail
us at info@thebeijingaxis.com to be added to our distribution list

-30-


CONTACT DETAILS

For further information, please visit our English, Chinese, Russian or Spanish websites at
www.thebeijingaxis.com, or contact an office:

Beijing, China
Cheryl Tang
Director & GM, China
cheryl@thebeijingaxis.com

+86 (0)10 6440 2106
+86 (0)10 6440 2672

Hong Kong
The Company Secretary
Javier Cunat, Manager Diana Wang, Manager Edward Wang, Director & GM
Corporate Office
javiercunat@thebeijingaxis.com dianawang@thebeijingaxis.com edwardwang@thebeijingaxis.com
The Beijing Axis Ltd
3806 Central Plaza
18 Harbour Road
Wanchai
Johannesburg, South Africa Moscow, Russia/CIS Perth, Australia Hong Kong
Michele (Mitch) Cosani Lilian Luca, Director: Russia/CIS & Jim Hu People’s Republic
Manager: South Africa Office Group Corporate Office Senior Consultant of China
michelecosani@thebeijingaxis.com luca@thebeijingaxis.com jimhu@thebeijingaxis.com
or

Jackie Li, Manager:
Latin America Desk (in Beijing)
London, UK/W-Europe
Business Development
jackieli@thebeijingaxis.com Javier Cunat
Matt Pieterse
Manager
Non Executive Director
+27 (0)11 201 2550 javiercunat@thebeijingaxis.com
matt@thebeijingaxis.com
+27 (0)11 201 2508

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The Beijing Axis Introduction March 2009

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