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SW FAWN 24 th  January 2010 Julie Harris COSMIC Regional ICT Champion SW
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Regional ICT Champions
Regional ICT Champions - Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Digital Marketing and Digital Fundraising
Why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Photo: flickr.com/photos/briansolis/
Digital Marketing/Fundraising plan – key elements ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Marketing/Fundraising plan – review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Internet – Barriers to Use
Old media - Web 1.0 . . . . . static websites with no interaction, text heavy content. Information was just fed TO viewers
New media - Web 2.0 . . . . is interactive websites, open comments allowed, conversations and social networking WITH viewers encouraged
Social Media / Networking – the major types ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video Sharing - YouTube Visit
 
 
Twitter : Reports events AS they happen not  AFTER they have happened
Twitter : Extra eyes and Ears for your cause
 
Image Sharing Visit
Social Networking - Facebook Causes Dog’s Trust Busts For Justice
 
Niche networks that you can create yourself. Social Networking - Ning Youth Work Online
 
Collaborative working - Doodle Visit
Collaborative working - GoogleDocs Visit
 
 
Social Networking...
Social Networking...
Social Networking...
Online & Text Donations... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rob Bought Islands in the Stream album through iTunes, as well as subscribing to the podcast and buying iNose for his iPhone. He watched a lot of the show with his girlfriend and they donated £30 online at rednoseday.com through paypal. £33.78
The Bartons Anna bought noses for her grandchildren at Sainsbury’s and looked at their skins on Bebo. They all watched the show on the night and donated £50 by telephone. £54
Nadine Saw a friend wearing a digital red nose on Facebook, got one herself and became a fan of RedNoseDay09. Didn’t watch the TV show as she was out with the girls (wearing Stella McCartney T Shirts) but texted a £5 donation anyway. £15.99
Digital Marketing - Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding your Way! Photo: flickr.com/photos/worldwidewandering
Round Up ,[object Object],[object Object]
Round Up and Thanks ,[object Object],[object Object],[object Object],[object Object]
Thank You  www.swict.org.uk   [email_address] 01404 813226 C osmicjulie  on Twitter, Skype, Oovoo and Facebook!

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FAWN WOE RCs Presentation

Notes de l'éditeur

  1. ** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
  2. Firstly - Background figures to the web from recent surveys Then – barriers that individuals and organisations put up to not using the internet or not going A STEP FURTHER and really exploring the potential of new media / new ideas
  3. Daunting representation of the size of the social media / social networking internet world Notice also that much of this technology is MOBILE so no longer just something to use on your PC but many other ways to stay connected and networked
  4. Daunting representation of the size of the social media / social networking internet world
  5. Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas?
  6. Nothing more than to signify a difference between the way the Internet has been used since the early 1990s (Web 1.0 or the old web) and how it is being used now (Web 2.0) and the difference between printed traditional media and something newer.
  7. Web 2.0 is a collection of tools, applications and changes in working practice that have enabled people in communities to become more connected, to network with their peers and to collectively campaign as force not possible before. It has enabled supporting organisations develop a new way of working with their members; getting the message to them faster by using new techniques (all the senses not just printed word) and has allowed members to directly comment on and influence the organisations direction. Social Media is a way of using tools and platforms running on the Internet to instantly collaborate, share information and experiences, or have a conversation ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. even an activist or citizen philanthropist!
  8. Invite people to indicate which of these they know and/or have used. Are there any which people don’t know? We will cover each of these in more detail later on
  9. Also mention Bebo (aimed at a younger age group) and MySpace (very good for musicians) LinkedIn (more professional business use)
  10. It may be helpful for a group of people to be able to work together on a document at the same time. They may be drafting a policy together, preparing a grant application or producing guide to services. One option is to save the document with the author’s name and a version number and circulate it by email. Even in small groups documents can get out of sync and take time to work through. An alternative is a wiki, a collaborative web site that allows authorised users to change the content of the pages though the internet, as well as view a history of changes. Alternatively online document services such as Google Documents offer a way of sharing word processing documents or spreadsheets, so that there is just one copy of a document as it evolves. Whatever the choices the tools are becoming easier to use and may well suit organisations of all sizes who have want to help people collaborate.
  11. Thanks & To Find Out More