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Social Media Strategy For Business
Know the tools,[object Object],Blog - Wordpress,[object Object],Microblog – Twitter	,[object Object],Video Sharing – YouTube,[object Object],Photo Sharing - Flickr,[object Object],Social Networks – LinkedIn, Facebook,[object Object],(There are more but lets not get ahead of ourselves),[object Object]
Typical Social Media journey,[object Object],Sign up,[object Object],Mess around,[object Object],Leave it for a while,[object Object],Have another go,[object Object],Get the technology working,[object Object],How can we use it effectively?,[object Object]
Old style,[object Object],New style,[object Object]
Gain new customers,[object Object],Add value to existing customers,[object Object],Social media can help you; connect with customers (new and old), gain,[object Object],referrals from current customers, communicate instantly with impact, get ,[object Object],publicity for events, gain or give advice, create advocates for your ,[object Object],brand, help your search ranking, and much more!,[object Object]
Check out your audience,[object Object],Current audience - who is online?,[object Object],Is there a new audience?,[object Object],Practitioners – Other Professionals,[object Object],Employees,[object Object],Customers – critics and fans,[object Object],Competitors,[object Object]
Current audience,[object Object],What is the general age/gender,[object Object],What time of the day/week would they use SM?,[object Object],What are they plugged into now?,[object Object],Search for a few of your audience members (unique names),[object Object],Are they showing up on LinkedIn, Twitter, Facebook?,[object Object]
Current audience?,[object Object]
Social Media Strategy For Business
What about you?,[object Object]
How much time have you got?,[object Object],Remember social media is not free,[object Object]
More time,[object Object],Less time,[object Object]
Listening….Monitoring,[object Object],People still talk about you even when you have left the party,[object Object],Check for critics, fans, conversations about you,[object Object],Opportunity to become a guide – answering questions,[object Object]
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Google Alerts – Blogs, websites, news,[object Object],“query”, “brand name” “generic”,[object Object],As it happens,[object Object],Twitter,[object Object],Set up mentions,[object Object],Search for brand/name,[object Object]
Participate,[object Object],Search any phrase on Twitter,[object Object],Reply to them – start a conversation,[object Object],Re-tweet too,[object Object]
Social Media Strategy For Business
Facebook,[object Object],Join Facebook,[object Object],Use it personally –follow brands/organisations/mentors,[object Object]
Look at Forums,[object Object],Answer questions (Alerts, Yahoo Answers),[object Object],Make comments,[object Object]
Creating content,[object Object],Don’t tell people you are funny,[object Object],Tell them a joke,[object Object],					…What’s your joke?,[object Object]
Creating content,[object Object],Write your own content – new blog, news, events,[object Object],Publish unique content,[object Object],Broadcast new content,[object Object],Link back to your website (SEO),[object Object]
Create content that is….,[object Object],Educating,[object Object],Entertaining,[object Object],Engaging,[object Object],Empowering,[object Object]
	Share it amongst your media,[object Object],Write a blog post,[object Object],Tweet about the blog post,[object Object],Link to it from Facebook – enhance it on Facebook,[object Object]
Making it easy	,[object Object],Integration,[object Object],Blog  Twitter,[object Object],Facebook  Twitter,[object Object],Blog  e-newsletter,[object Object],Tweetdeck – spread out your tweets,[object Object]
Community building,[object Object],Your community participate in your conversation,[object Object],Facebook groups/pages,[object Object],Forums – Mums net,[object Object],Trip Advisor/Gum Tree ,[object Object],Etsy,[object Object]
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Community building,[object Object],What’s your aim?,[object Object],Is there an existing community you can attach to?,[object Object],Core of committed members before you begin,[object Object]
Building a community,[object Object],Recruit key ‘founding’ members,[object Object],Build slowly,[object Object],Actively recruit,[object Object],Listen to other people’s conversations,[object Object],Reply, they will follow,[object Object]
Summary	,[object Object],Start small and grow slowly,[object Object],Listen, participate, create content, build communities,[object Object],Decide what makes you special,[object Object]
Evaluation,[object Object],What do you want to measure,[object Object],It’s not a straight ROI exercise,[object Object],Campaign penetration/success,[object Object],Emotional responses,[object Object],Web analytics,[object Object]
Evaluation Tools,[object Object],Penetration - Campaign success,[object Object],Mentions ,[object Object],apps.asterisq.com/mentionmap/#,[object Object],Hashtag logging,[object Object],Hashtags.org/,[object Object],hashtags.org/cosmicuk,[object Object]
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Social Media Strategy For Business
Emotional responses,[object Object],Positive/negative -tweetfeel.com,[object Object]
Social Media Strategy For Business
Social Media Strategy For Business
Web analytics,[object Object],Keep a log of your social media campaigns,[object Object],Cross reference to Web statistics,[object Object],Bit.ly,[object Object],Tracking,[object Object],Plug in to Analytics  -http://userscripts.org/scripts/show/35080,[object Object],http://xinureturns.com/ - type in your URL,[object Object],http://www.viralheat.com/pricing,[object Object]
Social Media Strategy For Business
Any questions?,[object Object]
Old style,[object Object],New style,[object Object]

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  • 48.

Notes de l'éditeur

  1. This is interesting as it shows the age of particaption against what peoepl are doing online