Prezentare adwords cafelepremiate.ro

1. Google Ad words Strategy

2. Google Ads GOALS
2
Generate Traffic
 Optimizing your ads increases the probability of people
noticing your message
 Your message will be disseminated to new and diverse
crowds and bring new visitors to you
Generate Leads
 Influencers  Build a direct relationship with your product
Join the Conversation
 Identify social networks where consumers are already
talking about your product and the way your product is
perceived and AACepted

3. Google Ads - BUILDING NUMBERS
“Always on” activity
promotes higher CTR
hence more chances
of showing on top
position at a lower
CPC
These trends indicate the
performance of ‘Always
On’ ads versus ‘Out of
Market’ ads –> CPCs, clicks
and average position
improvement
whilst the ‘Out of Market’
ads experience sporadic
results and less effective
CPC’s14
3

4. Targeting: Keyword & Strategy
Keyword selection
 Product portfolio
 Target genres
 Website content
Targeting techniques
 Use of all available match types
 Avoidance of broad match for keywords with multiple associations
Ad Copy
 Keywords to be included in titles, descriptions and display URL
 Landing page relevant to query

5. Conversion Tag
 Conversion tracking is essential for PPC account management
What action would you like your visitor to take once they get to your website –
make a purchase, Signup for your offer, or become a lead?
How much can you afford to pay for each click, and still make a profit on your Pay
Per Click Advertising campaign?
These important questions can be answered by adding Google’s Conversion Tracking
to your AdWords Analytics package.
Adding Conversion Tracking will create 4 more columns on your Ad Group’s Analytics
Dashboard.

6. Cafele
premiate
Cafea 70% budget
Boabe
80%
budget
monodoze
20% budget
Cadouri 30%
budget
Cadouri
Cadouri
corporate

7. Keyword – cafea boabe Keyword
Compet
ition
Global
Monthly
Searches
Local
Monthly
Searches
(Romania)
cafea 0,23 246.000 201.000
cafeaua 0,23 135.000 135.000
expresor 0,65 22.200 18.100
automate cafea 0,66 12.100 12.100
cafea automate 0,66 12.100 12.100
expresor cafea 0,8 9.900 9.900
aparate cafea 0,71 9.900 9.900
expresoare cafea 0,83 8.100 8.100
automat cafea 0,64 8.100 8.100
aparat cafea 0,71 8.100 6.600
filtru cafea 0,5 6.600 6.600
espressor 0,54 8.100 6.600
pret cafea 0,41 6.600 5.400
espresor cafea 0,84 5.400 5.400
cafea boabe 0,62 3.600 3.600
ghicitul in cafea 0,12 4.400 3.600
boabe cafea 0,62 3.600 3.600
cesti cafea 0,28 2.900 2.900
rasnita cafea 0,63 2.900 2.900
cafea verde 0,24 2.900 2.900
capsule cafea 0,68 2.400 2.400
cafea capsule 0,68 2.400 2.400
ghicit in cafea 0,13 2.900 2.400
cafea jacobs 0,2 1.900 1.900
cafea slabit 0,42 1.900 1.900
cafea espresso 0,63 1.600 1.600
cafea online 0,25 1.900 1.600
clisma cu cafea 0,02 1.900 1.600
cafea la ibric 0,1 1.600 1.600
despre cafea 0,08 1.300 1.300
cafea tchibo 0,53 1.000 1.000
automate cafea second hand0,54 1.300 1.000
tonomat cafea 0,6 880 880
tonomate cafea 0,61 880 880
magazin cafea 0,37 880 880

8. Keyword monodoze
Keyword
Compe
tition
Global
Monthly
Searches
Local
Monthly
Searches
(Romani
capsule cafea 0.68 2400 2400
cafea capsule 0.68 2400 2400
tchibo cafea 0.53 1000 1000
monodoze 0.13 480 480
aparate cafea tchibo 0.82 170 170
aparat cafea tchibo 0.81 140 140
pret capsule cafea 0.64 140 140
pad cafea 0.22 110 110
monodoze cafea 0.35 91 91
kafea.ro 0.09 91 91
cafea monodoze 0.35 91 91
cafea tchibo pret 0.39 91 91
presou cafea 0.38 110 91
cafea ese 0.34 91 91
capsule cafea tchibo 0.77 73 73
cafea covim 0.3 58 58
tchibo caffe crema 0.13 720 22
cafea covim orocrema 0.25 16 16
capsule cafea ese 0.67 16 16

9. Keyword cadouri
Keyword
Competit
ion
Global
Monthl
y
Searche
s
Local
Monthl
y
Searche
s
(Roman
ia)
cadouri 0.42 301000 246000
cadou 0.56 246000 201000
cadouri craciun 0.24 49500 49500
cadou barbati 0.78 22200 22200
cadouri barbati 0.78 27100 22200
cadou barbat 0.78 22200 22200
idei cadouri 0.68 18100 18100
cadou craciun 0.43 18100 18100
idei cadou 0.69 18100 14800
idee cadou 0.7 14800 14800
cadouri personalizate 0.7 12100 12100
cadouri femei 0.75 9900 9900
cadou femei 0.75 9900 9900
cadou personalizat 0.71 12100 9900
cadouri pentru barbati0.75 9900 8100
cadou pentru barbati 0.76 9900 8100
cadou iubita 0.54 9900 8100
cadouri pentru iubit 0.54 9900 8100
cadouri pentru iubita 0.5 9900 8100
cadou pentru iubita 0.61 8100 6600
cadouri haioase 0.53 6600 6600
cadou pentru iubit 0.65 8100 6600
cadou iubit 0.64 8100 6600
cadouri amuzante 0.54 5400 5400
cadouri 8 martie 0.14 6600 5400
cadou pentru el 0.72 5400 4400
cadouri online 0.66 4400 4400
cadouri baieti 0.53 5400 4400
cadouri pentru el 0.68 4400 4400
cadou ziua indragostitilor0.45 4400 4400
cadou baieti 0.53 5400 4400
tichete cadou 0.31 4400 4400
cadouri nunta 0.51 6600 4400
cadou nunta 0.52 4400 3600
cadou 8 martie 0.3 4400 3600
cadou online 0.7 3600 3600
cadouri on line 0.68 3600 3600
cosuri cadou 0.92 3600 2900

10. KeyWord-Competition
Keyword
mycofee.ro
caffea.ro
cafeafortuna.ro
cafea-shop.ro
espressocafe.ro
coffestore.ro
cafeaboabe.klient
coffee4u
kfea.ro
cafemagia.ro
alcor-holding.ro

11. Ad examples – cafea boabe

12. Ad examples – monodoze

13. Ad examples – gifts

14. Var I Var II

15.  Weekly executive summary & campaign level reporting
– Clicks, CPC, CTR & CPL
– Summary of last week’s actions and focus for the next week;
keyword expansion, keyword targeting.
 Weekly aggregated reporting using different stages of the purchase
funnel
 Weekly call with client to discuss progress & feed back
Search Report

16. Thank you!