1. Digital Publishing in Spain TOC Frankfurt October 5, 2010

2. Markettrends and developmentsAug YTD (print) Source: Bookscan, Jan-Aug 2010

4. However, Kindle barely offers content in Spanish.

6. Expecting significant price discounts from print edition.

7. Piracy and free content are widely accepted notions.Sources: The Cocktail Analysis; Federación de Gremios de Editores de España

8. Reading Habits: theEbookConsumer PCs ……………………………….46.1% Smartphones, etc. ………..6.7% E-inkdevices …………………1.1% 0.8% readbooks in e-inkdevices SOURCE: “Hábitos de Lectura y Compra de Libros 2010”, Federación de Gremios de Editores de España

10. 20-35% price discount over print is the trend.

12. New players:

13. Movistar, Spain’s largest mobile operator, will soon launch an online ebook store.

16. 17 retailers

17. +1.000 titles

18. Spain only4.000 Spanish-languagetitlesby Christmas 2010. RHM distributes to U.S. retailers through LIBRANDA

19. Sales Top 5 reflects top five for print.

21. Customized

23. Links

24. Audio

25. Video

27. Color

28. NavigationBundling

30. All phones will be supported (JAVA/Android and JIL) from day one.

34. Customized

36. Links

37. Audio

38. Video

40. Color

41. NavigationBundling

43. make friends and interest groups

44. upload their written work to be read,commented, and ranked by others

45. comment and rank others’ work

46. have their work read and possibly published by Random House MondadoriDigital opportunities: print-on-demand, self-publishing, e-publishing, etc.

48. How do you divide profitsbetweenterritories?

50. Highpricingfordevices and ebooks

51. Lack of promotionbyretailers and publishers

52. E-commercetrends in Spain have not matched figures in other European countries

53. Lack of new businessmodels: subscription, lending, etc.