Open data: what's in it for business?
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Presentation given at Open Knowledge Festival, Helsinki, Sept 2012. Focuses on benefits to business to publishing open data, and examines business model of OpenCorporates, the largest open database of companies in the world
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Open data: what's in it for business?
- 1. What’s in it for business? http://www.flickr.com/photos/caveman_92223/4016133284
- 2. question A reasonable (and important) http://www.flickr.com/photos/schill/5738330489
- 3. The world’s biggest companies (by market cap) Apple Inc. $546,076m Exxon Mobil $400,139m PetroChina $257,685m Microsoft $256,982m Walmart $235,900m IBM $225,598m General Electric $220,806m China Mobile $219,481m Royal Dutch Shell $217,048m Industrial & Commercial Bank of China $211,196m
- 4. Why would any of these care about open data?
- 5. An offensive tactic Mindshare/increase usage/ propogate message & brand Allow/increase community contributions http://www.flickr.com/photos/ebolasmallpox/2179047732 Get to where you want to be faster Expose your competitors’ internal contradictions
- 6. A defensive tactic Open is the end-game – don’t be dragged there Reduces existential threat to global brand – you can’t be http://www.flickr.com/photos/holeymoon/1634477068 everywhere at once Benefit from being a good corporate citizen, rather than being penalised for it
- 7. Solve collective- action problems http://www.flickr.com/photos/mag3737/5422536491 Open is a common, neutral ground Open crosses boundaries and markets Open reduces friction
- 8. Forces you to add value Give your customers what they want, and help them avoid vendor lock-in http://www.flickr.com/photos/rogerss1/2770968136 Stay honest, and stay innovative Avoid rent-seeking business models
- 9. ...but, as with all systems, the temptation to game it will be too great for some to resist
- 10. increasingly a lot of ‘open-wash’ http://www.flickr.com/photos/genbug/4280632632 we know what open in ‘open data’ means
- 12. A simple (huge) goal: an entry (and URI) for every corporate legal entity in the world
- 13. A simple (huge) goal: an entry (and URI) for every corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free
- 14. A simple (huge) goal: an entry (and URI) for every corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free
- 15. A simple (huge) goal: an entry (and URI) for every corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free
- 16. A simple (huge) goal: an entry (and URI) for every corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free
- 17. A simple (huge) goal: an entry (and URI) for every corporate legal entity in the world URI is based on the company register ID, meaning it’s open and IP-free Also i trade mpor marks ting p officia , gove ublic data l regis rnme ters & nt spe – gazet nding te not , ices.. .
- 21. All Op enly L free re icens use, e ed, al ven c lowin omm g ercial ly
- 22. 5 core uses
- 23. 1. An open identifying system
- 24. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations
- 25. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without reference to OpenCorporates
- 26. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without reference to OpenCorporates Because they map to the id issued by the company register the corresponding entry in the registry (and associated info) can be found, and vice versa
- 27. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without reference to OpenCorporates Because they map to the id issued by the company register the corresponding entry in the registry (and associated info) can be found, and vice versa Fits the new EU Business Vocabulary
- 28. 1. An open identifying system URIs can be used as common identifiers among a variety of organisations Can be used without reference to OpenCorporates Because they map to the id issued by the company register the corresponding entry in the registry (and associated info) can be found, and vice versa Fits the new EU Business Vocabulary Can even by used for companies in jurisdiction we haven’t yet imported
- 29. 2. The simple search
- 30. 2. The simple search Not to be underestimated
- 31. 2. The simple search Not to be underestimated
- 32. 2. The simple search Not to be underestimated Massively reduces friction (how long will it take you to find and search multiple jurisdictions)
- 33. 2. The simple search Not to be underestimated Massively reduces friction (how long will it take you to find and search multiple jurisdictions)
- 34. 2. The simple search Not to be underestimated Massively reduces friction (how long will it take you to find and search multiple jurisdictions) Allows what if questions
- 35. 2. The simple search Not to be underestimated Massively reduces friction (how long will it take you to find and search multiple jurisdictions) Allows what if questions Potentially generates stories in its own right
- 36. 2. The simple search Not to be underestimated Massively reduces friction (how long will it take you to find and search multiple jurisdictions) Allows what if questions Potentially generates stories in its own right
- 37. 3. Source for additional info
- 38. 3. Source for additional info Addresses, filings, status, websites...
- 39. 3. Source for additional info Addresses, filings, status, websites...
- 40. 3. Source for additional info Addresses, filings, status, websites... Intl trademarks, UK govt spending, official notices, health & safety violations...
- 41. 3. Source for additional info Addresses, filings, status, websites... Intl trademarks, UK govt spending, official notices, health & safety violations...
- 42. 3. Source for additional info Addresses, filings, status, websites... Intl trademarks, UK govt spending, official notices, health & safety violations... Other IDs: SEC, CAGE, etc – allows reverse mapping queries, e.g. show me legal entitity mapped to a CIK code
- 43. 4. Reconciliation (matching names to legal entities) Clean up messy company names (& prev names) to legal entity, and from there to other data Google Refine reconciliation service (specific to jurisdiction)
- 44. 5. The platform
- 45. 5. The platform API: allows all information to be retrieved as data, even searches
- 46. 5. The platform API: allows all information to be retrieved as data, even searches
- 47. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too
- 48. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too
- 49. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too
- 50. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too Coming soon: the option to match data to companies
- 51. 5. The platform API: allows all information to be retrieved as data, even searches Users can now add data too Coming soon: the option to match data to companies
- 52. New feature: directors/officers We’ve just started importing & indexing company directors & officers, allowing search by name, & finding links between them and other companies
- 53. New feature: directors/officers We’ve just started importing & indexing company directors & officers, allowing search by name, & finding links between them and other companies
- 54. New feature: directors/officers We’ve just started importing & indexing company directors & officers, allowing search by name, & finding links between them and other similarly named companies
- 55. New feature: directors/officers We’ve just started importing & indexing company directors & officers, allowing search by name, & other resources finding links between them and other similarly named companies
- 56. How do we pay for all this?
- 57. How do we pay for all this? Unlike many open data projects, we’re a for-profit company – the open data movement needs successful companies if it’s going to have a diverse ecosystem But we’re a company whose business model is dependent on making more data open, and an advisory board to make sure we do the right thing Not yet looking for customers, but...
- 58. How do we pay for all this? Two projected sources of income Services model, especially around cleansing data/ reconciliation. Of course, you can use our API, reconciliation service without asking us, but it may be cheaper to pay us to do it. Ditto custom extracts, and verticals Dual-licence model – contribute back to the community either with data, or financial support, e.g. if you have a proprietary database you may not want to be bound by the share-alike attribution restrictions And we already have some (small) customers
- 60. tions isdic tes 0 jur nies in 5 26 US sta compa clud ing 5million In wov er 4 No
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