2. Poster Questionnaire
I conducted a questionnaire in order
to gain an understanding of what my
audience’s preferences were
regarding newspaper posters, this
will help me to get an idea of what I
could feature on my poster before I
began to make it. I created my
questionnaire on Survey Monkey, this
is a very beneficial way to collate my
data as this website allows my
questionnaire to be open to a wider
audience, the results are already
calculated for me so they are easily
accessible. I asked 6 questions
regarding various features of the
newspaper, to which I received 7
responses.
3. Radio Advert Questionnaire
For my radio advert I conducted various amounts of questionnaires, this included one
regarding which song I should use for the background music. I gave 4 song choices
for people to choose from such as ; The Animals - House of the Rising Sun, The 1975 -
The Sound. By allowing people to choose what song they would like to hear makes
it more personal and enjoyable for them, if they selected a song which I then went on to
use, they would feel like they personally had an impact with the making of the radio
advert. By allowing my target audience to have choice of the song I use, if they
are listening to the radio and hear the song they chose they will instantly recognise that
it is linked with my newspaper. Since producing this questionnaire I received
25 responses again, so my target audience have picked the song, Bob Sinclair – Love
Generation to use on my radio advert.
4. Radio Advert Questionnaire 2
The next questionnaire I created was to see what
they would like to hear on my advert, such as
customer inputs or just facts about the newspaper, I
also asked whether they would prefer a female voice
or a male voice? This received 19 responses out of
25 saying female, so this helped me to know that
they would have rather have heard a females voice
over a males voice. After conducting
these questionnaires, it helped me to gain an
understanding of what my target audience wanted to
hear.
