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10 Tips for Growing Your Startup Globally

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Courtney Myers
Courtney Myers

10 Tips for Growing Your Startup Globally

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Hello Apps World! 1 0 T i p s Fo r Growing Globally 23:10:13 Wednesday, October 23, 13
Who are you? Courtney Boyd Myers (@CBM) Founder of audience.io + 3460 Miles Working with Makeshift, Fueled, SHADOW, Ignite100, Artsy, REQQI, YPlan + Qriously Forbes, The Huffington Post, PC Mag, IEEE Spectrum, The Next Web, Wired UK Former Director of Audience Development, General Assembly Wednesday, October 23, 13
Packing List 1. Funding: • Growing internationally is expensive • You only get one shot at launching in a new city • Raise money from connected angels or VCs in the city you want to launch in • Or have really thick bootstraps... Wednesday, October 23, 13
Packing List 2. Pick a technology and business model that scales and makes sense in new markets Wednesday, October 23, 13
Packing List 3. Landscape Analysis •Potential Partners •Target Demographics •Companies that failed/succeeded before Wednesday, October 23, 13
Packing List 4. Your Messaging + Company Mission Need to Translate •Moms vs. Mums + a Jumble Sale? •Humor doesn’t always translate! •Does your startup name translate? Wednesday, October 23, 13
Packing List 5. Yourself (time + travel=money) •Events, Speaking Opportunities •CEO Face Time with local partners and customers Wednesday, October 23, 13
Planning 6. Boots on the Ground •Rise of the mobile workforce •Community Support + Evangelism •Local support •Government support? •Get Plugged In! Wednesday, October 23, 13
Planning 7. Pick Your Partners + Evangelists Wisely • Partners are crucial • Reputation by association will make or break you • Worth the time + money to choose the right ones Wednesday, October 23, 13
Planning 8. Social Media + Online Marketing •The World is Global, Baby •Media Partnerships + Email Marketing Partnerships •Online marketing: Facebook + Twitter + Media •SEM: Local SEO + AdWords campaign Wednesday, October 23, 13
Landing 9. Logistics •Office space •Taxes •Legal •Hiring •Procurement Companies Wednesday, October 23, 13
10. Embrace the local culture! Wednesday, October 23, 13
CONCLUSION You’re not going to be able to grow globally without: A Great Product Money in the Bank Knowing How to Market ...SO! Wednesday, October 23, 13
CONCLUSION How can I make better Internet? How can I finance a company? How can I market? Introducing Nat, Nico and Kevin! Wednesday, October 23, 13

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10 Tips for Growing Your Startup Globally

  • 1. Hello Apps World! 1 0 T i p s Fo r Growing Globally 23:10:13 Wednesday, October 23, 13
  • 2. Who are you? Courtney Boyd Myers (@CBM) Founder of audience.io + 3460 Miles Working with Makeshift, Fueled, SHADOW, Ignite100, Artsy, REQQI, YPlan + Qriously Forbes, The Huffington Post, PC Mag, IEEE Spectrum, The Next Web, Wired UK Former Director of Audience Development, General Assembly Wednesday, October 23, 13
  • 3. Packing List 1. Funding: • Growing internationally is expensive • You only get one shot at launching in a new city • Raise money from connected angels or VCs in the city you want to launch in • Or have really thick bootstraps... Wednesday, October 23, 13
  • 4. Packing List 2. Pick a technology and business model that scales and makes sense in new markets Wednesday, October 23, 13
  • 5. Packing List 3. Landscape Analysis •Potential Partners •Target Demographics •Companies that failed/succeeded before Wednesday, October 23, 13
  • 6. Packing List 4. Your Messaging + Company Mission Need to Translate •Moms vs. Mums + a Jumble Sale? •Humor doesn’t always translate! •Does your startup name translate? Wednesday, October 23, 13
  • 7. Packing List 5. Yourself (time + travel=money) •Events, Speaking Opportunities •CEO Face Time with local partners and customers Wednesday, October 23, 13
  • 8. Planning 6. Boots on the Ground •Rise of the mobile workforce •Community Support + Evangelism •Local support •Government support? •Get Plugged In! Wednesday, October 23, 13
  • 9. Planning 7. Pick Your Partners + Evangelists Wisely • Partners are crucial • Reputation by association will make or break you • Worth the time + money to choose the right ones Wednesday, October 23, 13
  • 10. Planning 8. Social Media + Online Marketing •The World is Global, Baby •Media Partnerships + Email Marketing Partnerships •Online marketing: Facebook + Twitter + Media •SEM: Local SEO + AdWords campaign Wednesday, October 23, 13
  • 12. 10. Embrace the local culture! Wednesday, October 23, 13
  • 13. CONCLUSION You’re not going to be able to grow globally without: A Great Product Money in the Bank Knowing How to Market ...SO! Wednesday, October 23, 13
  • 14. CONCLUSION How can I make better Internet? How can I finance a company? How can I market? Introducing Nat, Nico and Kevin! Wednesday, October 23, 13