Honoured to give this morning's external keynote at the global Time Out conference!

1. HELLO
HAVE YOU EVER
WOKE UP + THOUGHT,
I HAVE NO IDEA
WHAT I’M DOING?

2. HELLO
THE WORLD IS
DIGITAL,
BABY

3. HELLO
Writer at Wired UK, The Daily Beast,
The Times & The Next Web
Mentor at BBC WorldWideLabs,
Seedcamp, Ignite100
Community Member of HQ (Formerly
Sandbox), Summit Series & ICE
COURTNEY BOYD MYERS (@CBM)
FOUNDER, AUDIENCE.IO, HUSTLE+KALE & 3460 MILES

4. HELLO
‣ Working with Summit
Series, Fueled, SHADOW,
Geckoboard, Percolate,
SecretEscapes, Startup
Institute & more
COURTNEY BOYD MYERS (@CBM)

5. HELLO
‣ Formerly the Director of
Audience Development at
General Assembly
!
‣ Member of #10’s Tech City
Advisory Group
COURTNEY BOYD MYERS (@CBM)
FOUNDER, AUDIENCE.IO, HUSTLE+KALE & 3460 MILES

6. HELLO
‣ Forbes -> The Next Web
COURTNEY BOYD MYERS (@CBM)
TRANSITION FROM PRINT TO DIGITAL

7. HELLO
• Why Today is AWESOME!!
• Shifts for Publishers
• Need to Collaborate
• Need to Innovate
• Q & A

8. 8THE WORLD IS DIGITAL, BABY
TODAY IS AWESOME
+
TOMORROW IS EVEN COOLER

9. 9TODAY IS AWESOME + TOMORROW IS EVEN COOLER
Mobile Ubiquity

10. 10TODAY IS AWESOME + TOMORROW IS EVEN COOLER
Changing Workforce
Rise of Digital Nomads

11. 11TODAY IS AWESOME + TOMORROW IS EVEN COOLER
Data, Data, Data + Analytics

12. 12TODAY IS AWESOME + TOMORROW IS EVEN COOLER
Asia, or more specifically China

13. 13TODAY IS AWESOME + TOMORROW IS EVEN COOLER
P2P Economy

14. 14TODAY IS AWESOME + TOMORROW IS EVEN COOLER
Gen Y
Millennials
Digital Natives

15. 15TODAY IS AWESOME + TOMORROW IS EVEN COOLER
More than 74% of Millenials feel that
new technology makes their lives
easier, and 54% feel new technology
helps them be closer to their friends
and family.
!
Source: Nielsen

16. 16TODAY IS AWESOME + TOMORROW IS EVEN COOLER
Social Networking
Social Proof
Social Filters

17. 17TODAY IS AWESOME + TOMORROW IS EVEN COOLER
The Intertwingularity
EVERYTHING IS DEEPLY
INTERTWINGLED. In an
important sense there are no
single trends; there is only
change and knowledge of its
cross-connections.

18. THE WORLD IS DIGITAL, BABY
MEDIA TRENDS

19. THE WORLD IS DIGITAL, BABY

20. THE WORLD IS DIGITAL, BABY

21. THE WORLD IS DIGITAL, BABY

22. THE WORLD IS DIGITAL, BABY
Today, everyone is a publisher.

23. THE WORLD IS DIGITAL, BABY

24. THE WORLD IS DIGITAL, BABY
MEDIA BRANDS
CRUSHING IT IN DIGITAL

25. THE WORLD IS DIGITAL, BABY
TED
TED's content continues to
proliferate across the web
with nearly 50 distribution
partners like NPR, YouTube,
and Pandora
!
TED’s Facebook follower
count just crossed the six
million threshold and uses
of the #TED hashtag were
over 30k for the last 30 day
period)

26. THE WORLD IS DIGITAL, BABY
MASHABLE
!
In the last few years, Mashable
has doubled its social media
following.
!
Investors took note: Mashable’s
first external capital raise — a
$13.3 million Series A led by
Updata Partners— was completed
in January 2014.

27. THE WORLD IS DIGITAL, BABY
THE ONION
The Onion now offers
advertisers native content that
passes the tests of
authenticity and humor
!
If The Onion can get away
with branded content without
its audience turning on them
-- we should all be able to

28. THE WORLD IS DIGITAL, BABY
BUZZFEED
Engaging branded content?
!
In the last year, quizzes (both branded
and not) have provided enormous
amounts of social reach and traffic to the
site.
!
This summer, BuzzFeed received $50
million in investment from Andreessen
Horowitz.
!

29. THE WORLD IS DIGITAL, BABY
VICE
The bad-boy of publishing-
turned media magnate that -
despite its growth - have
maintained its youth demo
authority
!
Social media is the number one
driver of traffic to VICE News.

30. THE WORLD IS DIGITAL, BABY
COLLABORATE

31. PARTNERSHIPS IN DIGITAL

32. THE WORLD IS DIGITAL, BABY
APPS THAT CONNECT
PEOPLE
WITH THINGS TO DO
AND PLACES TO GO
• Foursquare
!
• Yelp
!
• Sosh
!
• UrbanSpoon
!
• YPlan
!
• Circle
!
• FieldTrip
!

33. THE WORLD IS DIGITAL, BABY

34. THE WORLD IS DIGITAL, BABY

35. THE WORLD IS DIGITAL, BABY

36. THE WORLD IS DIGITAL, BABY
COLLABORATE SYNDICATE

37. THIS IS HOW I FEEL ABOUT CONTENT SYNDICATION RIGHT NOW

38. SO WHAT IS THE ANSWER?

39. THE WORLD IS DIGITAL, BABY
TO INNOVATE

40. TO INNOVATE
Take a leap
into the
unknown
!

41. TO INNOVATE
Eventually, the
unknown will
start to feel
like home

42. TO INNOVATE
Know Thy
Audience

43. BALANCING GLOBAL + LOCAL
Time Out has the
ability to be global
and local all at once,
perhaps more than
any other media
brand in the world.

44. LOOKING FORWARD
Turn Relationships into
Strategic Partnerships

45. TO INNOVATE
!
!
Be Multi-Platform:
Web, Mobile, Social
!

46. TO INNOVATE
Print as a Premium

47. TO INNOVATE
Print as a Premium

48. TO INNOVATE
A Vote for Video
• Social media is shallow
!
• How do you make your
audience care?
!
• Video slows down headlines
and allows us to connect more
deeply with people and
cultures

50. HOW TO MAKE AWESOME VIDEOS
1. Highly Educational,
Revelatory, and/or
Insider-y
2. Sincere
3. Humorous

51. EMBRACE FLUIDITY IN BRANDED CONTENT AND ADVERTISING

52. TO INNOVATE
Make Room for Generation Z
Source: NewsCred

53. 53LOOKING FORWARD
Recognize Trends in People Not Just Things

54. 54LOOKING FORWARD
Hire Top Talent for
Engaging, Cross-Platform Content

55. 55LOOKING FORWARD
You are a Platform
Enable Others to Build

56. LOOKING FORWARD
“All great literature is one of two stories; a man goes
on a journey or a stranger comes to town.”
!
-Leo Tolstoy

57. THE WORLD IS DIGITAL, BABY
Thank you!
!
Q&A
!
CBM@audience.io
@CBM