1. Digital Marketing Strategy by Courtney Fleet

2. Karl Anderson Jr., born to
Joan Krystosek (a one-time
Revlon model) in 1959. His
parents divorced when he
was two and his mother Joan
remarried taking the last
name of Kors. Karl then had a
choice to change his name to
whatever he wanted. Now
we know him as Michael
Kors.
Michael Kors started his
public life as a child actor but
only magnified his fame on a
reality tv show, Project
Runway.
Now he is a fashion icon that
has mastered his style of
sporty luxury.

3. $2,700 DAILYTOWARD SOCIAL
MEDIA ADVERTISEMENTS
$3,300 DAILYTOWARD
INTERNET ADVERTISEMENTS
$50,000 MONTHLYTOWARD
COMMERCIALS
$10,000 MONTHLYTOWARD
MAGAZINE SPREADS

4. Target Audience
• 20-40YEAR OLD
WORKING
CLASS WOMEN
• WOMEN
INTERESTED IN
HIGH FASHION
BUT NOT HIGH
END PRICES
• WOMEN GOING
FOR AN
ELEGANTYET
SPORTY LOOK

5. ADVERTISETO INCREASE SALES BY 15% ORTO SELL 500,000
PRODUCTS IN 6 MONTHSOFTHE SPRING LINE

6. MY MAIN FOCUS INTHESEADVERTISING CAMPAIGNS
WILL BETHE PURSES SINCETHEY BRING INTHE MOST
REVENUE FORTHE MK BRAND.

7. ADVERTISE ON
THESE SITES:
• INSTAGRAM
• FACEBOOK
• TWITTER
• MK BLOG
• COMMERCIALS
• MAGAZINE

8. BASED ON A $1,000
BUDGET A DAY,
GOOGLE ADWORDS
PROMISES 5,000+
CLICKS AND OVER 553K
IMPRESSIONS.
USE GOOGLE ADWORDS

9. KPI
Klout is a good way to
measure the success of
a campaign.
The higher the score,
the more influence my
sites have on potential
buyers.
It’s all about using
keywords and making
advertisements more
prevalent.