If a complete stranger were to look at your personal social media channels, what would they see? We’ll examine the importance of developing a purposeful digital presence, how to use this presence to build an online community, and then —eventually— how to combine these elements to turn your goals into reality.

1. @courtneymallam

2. @courtneymallam
What’s a
digital
student
leader?

3. There are no
secrets on the
interweb.
Don’t post anything
that you wouldn’t
say to someone’s
face in real life. In
front of your boss.
Or grandma.

4. @courtneymallam

5. @courtneymallam

6. @courtneymallam

8. @courtneymallam

9. Be strategic:
develop a solid
foundation before
you expand.

10. @courtneymallam
Establish your foundation.
Show the world you can do the thing you want.

11. The next step can be a scary one:
Share it.

12. @courtneymallam
And then move on up.

14. @courtneymallam
Never miss a chance to look polished.
(You never know who may be looking.)
Write your social media bio. Include:
1. Your three topics
2. Something about your life
3. Something unique about you.
*** BONUS POINTS Don’t be lazy when you’re describing yourself: avoid the
words random, quirky, or anything else super-vague and trendy. Everyone says
they’re random. It’s not a thing.

15. Build your
interests into
a reality:
social currency

16. PROTIP:
Be genuine and
consistent.
If you're doing things just for
followers – that’s all you’ll get.
But if you're doing things for the
sake of personal growth and desire
to share - you will find a
community. Community is much
different than followers.
KAL
BARTESKI
@kalbarteski

17. PROTIP:
Start with
where you’re at.
“You'll feel like you don't
belong and like it's awkward
at times, but with time,
experience, and practice it will
start to come together.
Just jump in and you'll figure it
out as you go. Look at my
journey over the past year and
a half: I couldn't take a picture
to save my life, but I did it
anyway.”
@80TwentyFood
KRIS OSBORNE

18. @UrbanNativeGirl
“The blending of all of my
passions led me to start my
blog, Urban Native Girl,
which is all about popculture with an Indigenous
twist. It was born in 2007
out of a desire to fuel my
fire online and engage in
writing, social media, and
connect with Native people
from all across Turtle Island
(North America).”
Huffington Post:
One of three
Aboriginal Millennials
to watch

19. DALE PARTRIDGE
@dalepartridge
“My personal mission is to lead a
generation toward generosity
and empower business leaders
through the teaching philosophy
that people matter.”
This week’s charity:
THE POLARIS
PROJECT

20. @courtneymallam