Presentazione tenuta da Damiano Ramazzotti di Talent Garden al 5° Barcamp Nazionale sul Coworking - CowoCamp14, organizzato da Cowo a Milano il 28/6/2014.

1. Damiano Ramazzotti
COO at Talent Garden
L’impatto sul territorio:
il coworking come strumento,
dalla selezione al racconto.

2. Talent garden is the soil,
where the top innovators
grow, connect and
contaminate their world.

3. Communication strategies may go
beyond communication itself

4. Focus on one target
(Digital and creative entrepreneurship)
Specific by not too much!
!
- tailored services: a specific community has specific needs
!
- tailored events: specific topics and areas of interest
- tailored community: sufficient diversity but not excessive
!
!
Strong positioning and
more clear value proposition
!

5. Starting from small towns
- Increased Impact
- Creating an ecosystem instead of being just
a part of one
- Emulation and multiplication effect

7. N°/Space

8. You need density
more than quantity
N°/Space

9. Connect all the stakeholders:
ex. not just startups!
Freelancers
Startups
Webagencies
VC & Angels
Media &
Journalists

10. !
- People are attracted by people
!
- The get to know each other
!
- Builds stronger identification
!
!
Identity helps turning members into ambassadors
Participatory selection

11. !
- Community leaders and event builders can make their
own Tag
!
- Media as founders
!
- Existing communities need a space
!
- Our members need clients, our partners need innovators
!
!
Network of founders
and partners
Leveraging existing networks and building new ones

12. Design is communication!

13. Already Open
Opening soon
Where are we Now?
Brescia, Italy
Bergamo, Italy
Padova, Italy
Milano, Italy
Torino, Italy
Pisa, Italy
Genova, Italy
Cosenza, Italy
Where are we Opening
internationally?
New York, USA
Luxembourg
San Francisco, USA
Vilnius, Lithuania
Barcellona, Spain
Colombo, Sri Lanka
Nairobi, Kenya

14. Some numbers:
92%space occupancy
5500squared meters in
Italy
events in 2013 talents
62startups
& companies
35.000people walked
through our spaces in
2013 during our
events & activities
On average each location
reached self-sustainability
in 4-6 months
1MWebsite visits
445310
86%of our members agrees
that Tag helped them
build their professional
network

15. We were selected among over 300 applicants from a dozen countries which
represented a broad cross-section of New York City's emerging tech and creative
economy
Selected as one of the
TOP 5 Innovation
in New York City Contest

16. www.talentgarden.it
“The best physical
platform to connect
talent around the world”
The Huffington Post
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