1. Week of March 26th

2. Ecommerce

3. Week of 3/26/12 Gross Sales: $14,947
$8,000 $7,378
$6,000
$4,000
$2,804
$2,524
$2,000
$992 $1,249
$0
CK DY FC GD HC

4. Social Media

5. 446,799 Total Facebook Likes
100,000 91,328
80,007
80,000 73,529 71,210
69,925
60,800
60,000
40,000
20,000
0
CK DY HC HI FC GD

6. Our total “Friends of Fans”:
80,109,771
One degree of separation and we’re touching 80+ million people

7. Reboot
Product
Testing

8. Launched December 2011 with 2,000 HC members are
participating. Each member is testing 1 of 13 products
and members are saying:
“The site looks great! The level of “I have been through the entire
information, ease of navigation and ability to website, and enjoyed it. It seems
access product websites for purchase and very user friendly.”
additional information is very well done.”
“Just wanted to say this was easy to fill out and I think this “No ideas. Just
is a grand idea. Bravo!” praises.”
“Been member since 10/1985 and now Trophy life since that came out.
Like to say Thank you for all the work setting this up and Good Job so far not see
anything bad with it so well planned out.”

9.  Improvements are being made to the beta release
 Logo and design work is in progress
 IT Development is about 80% complete
 Hunting scheduled to launch sometime in May
Questions about Product Test Zone?
Contact Bob Haselmann, Emily Maday or Katie Ciernia

11. Rebranding

17.  Websites are the first to implement new branding
 In process of rolling out new designs to all sites
 Gardening launched on March 16th
 Cooking is currently in progress
 Handy is next in queue