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Biz meets open source CMS A short, practical example of business success in a “free stuff” marketplace Ryan Ozimek Imperial College Business School March 31, 2010
Who am I? ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object]
The key market opportunity ,[object Object],[object Object]
The key market opportunity – deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A short story of open source success
Joomla’s success story
Joomla’s success story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Joomla’s success story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible business models? ,[object Object],[object Object]
Product models ,[object Object],[object Object],[object Object]
Design templates
Develop productized extensions
Service models ,[object Object],[object Object],[object Object]
Success is in servicing the niche markets www.nonprofitsoapbox.com
Success is also in the long tail
A short story of an OSS + biz relationship
PICnet’s short history ,[object Object]
PICnet’s short history ,[object Object]
PICnet’s short history ,[object Object]
PICnet’s short history ,[object Object]
Integrate, don’t reinvent ,[object Object],[object Object],[object Object]
Be a bridge builder
How to build bridges Build it yourself Build it together with the community
Relationships are greater than the tools >
What to look for in your OSS community ,[object Object],[object Object]
What to look for in your OSS community ,[object Object],[object Object]
Nurture relationships with the community ,[object Object],[object Object],[object Object],[object Object]
Economic impact of Joomla’s success ,[object Object],[object Object],[object Object]
Thanks! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Open Source Business Models: building a business in the Joomla community