The document is an advertisement for Empire magazine promoting why companies should advertise in the magazine. Some key points: - Empire is the world's largest movie magazine with a circulation of 179,064 and readership of 844,000. - It has an affluent demographic with 70% being ABC1 and a median age of 28. - Empire readers are influential early adopters who are knowledgeable about films and new technology. - The magazine has strong brand associations with famous directors and is highly trusted among readers.

1. magazine
of the
year
2010
the world’s biggest movie magazine*
The UK’s most influential brands

2. “Emp
best mov ire is the
in the wo ie magazine
rld
Quite sim. Bar none.
pl
peerless y, it’s
Stev .”
en Spie
lberg
THE WORLD’S
biggEST mOviE
magazinE
why ADVeRTiSe?
l Empire is the world’s largest movie magazine
CirCulation
179,064* l unrivalled access to iconic, A-List film talent, giving advertisers the
opportunity to position themselves alongside influential brands and
readership personalities
844,000** l world exclusives on the biggest and most exciting new films
abC1 profile l authorative coverage on all aspects of home entertainment: DVD, TV,
70%** games, hardware etc.
l dominates the uK film market with 70% circulation share, outselling its
median age nearest competitor by 103,000 copies.
28** l unprecedented loyalty and trust – 70% of readers buy every issue.
l Empire has over 55,000 subscribers - this is up over 25% y-o-y. Empire
male/female has more subscribers than it’s nearest rival sells copies on the newstand.
70/30** l The magazine, empireonline.com and our international editions now reach
over 2.5 million of the most dedicated movie fans on the planet.
*
ABC Jan - Jun 2010
**
NRS Apr - Sept 2010
The UK’s most influential brands

3. THE WORLD’S
biggEST mOviE
magazinE
The EmPiRE ReADeR
Tim is 29, living and working in London. he is funny, smart and ahead of the curve.
Amongst his friends he is the source of knowledge for all things entertainment. he’s
tech-savvy and was the first of his friends to get an iPhone. his mates always come
to him for advice on new technology – TVs, projectors, Blu-ray, surround sound etc.
They know it won’t be a one-word answer – it will be well thought-through, based on
research, from the internet and magazines.
Tim is very active on the net, blogging daily, and is a sponge for new information. he likes
a challenge and is open to change – always up for trying new products. he’s a keen
gamer and although he has an Xbox, he bought the new PS3 to double as a Blu-ray
player – a clear sign of his high disposable income.
On long journeys there is always a fight to sit next to him so you can watch the latest
series of entourage and Mad Men that he’s downloaded on his iPad. Movies are his
social currency – Tim is always called upon to settle his mates’ film arguments, knowing
precisely why The Godfather Part ii is the superior film in the trilogy.
The UK’s most influential brands

4. THE WORLD’S
biggEST mOviE
magazinE
ROLL Of hONOuR
l PPA Consumer Magazine Of The year 2010
leditor-in-Chief Mark Dinning won BSMe entertainment and Celebrity
Magazine editor of the year award for an astonishing 4th year in a row.
No other editor has won this award this number of times
l James Dyer won website editor Of The year 2009 for the 2nd time
l PPA Creative Production initiative Of The year 2008
l PPA Consumer Magazine Production Team Of The year 2008
“with so much white noise around
in terms of blogs and everyone
expressing their own opinion, a
quality brand like Empire is more
necessary than ever. if you really
want to know about movies, Empire
is your only natural destination.”
Mark Dinning, Empire Editor-In-Chief
The UK’s most influential brands

5. ‘Movies
ar
THE WORLD’S religion ae my
biggEST mOviE
Empire i nd
magazinE
sm
church. y
Quen ’
tin Tara
ntino
BRAND iNfLueNCe
The constant quest to deliver the best movie coverage on the planet
is underscored by amazing relationships between Empire and the
biggest filmmakers in the world: steven spielberg, James Cameron,
Quentin tarantino, peter Jackson and guillermo del toro,
just some of its most influential fans and readers.
‘Empire’s enthusiasm, honesty, wit and intelligence are contagious.
I salute it - George Lucas
After 20 years of being the world’s best movie magazine, last year
saw Empire become the biggest movie magazine in the world.
This international domination – outselling all of its rivals globally by
an average of 2 to 1 – is down to Empire’s continued commitment
to delivering movie fans the greatest monthly experience, telling them
which movies to get excited about and why.
The UK’s most influential brands

6. THE WORLD’S
biggEST mOviE
magazinE
ReADeR iNfLueNCe
Empire is a mainstream brand straddling the lifestyle and more specialist magazine
categories. this means Empire readers are advocates and opinion leaders in all
areas of their lives – not just film.
Empire readers over-index as “influential consumers” vs. all other men – making them a
highly desirableaudience to target.*
notable consumer brands that have used Empire in the last 12 months include:
*tgi 2010 Q2: word of mouth scores: Connectors, salespeople &
mavens 15-54 men The UK’s most influential brands

7. The MAGAziNe
the slate
The films and faces that are on empire’s radar right now. Real focus
on new films and hype around what’s coming up. Regular features
include My Movie Mastermind and Pint Of Milk.
in Cinemas
The heart of the magazine. home to empire’s theatrical reviews and
one of the main reasons readers buy the magazine month in, month
out. The readers will use the reviews to plan their cinema trips,
according to the famous five-star system. Trusted and influential, the
THE WORLD’S reviews are a source of much debate.
biggEST mOviE
magazinE
main features
Covering all the big films, this is where empire shows the power of its
access to actors and directors, with set visits and comprehensive detail.
As well as covering the big releases, empire explores fascinating, often
overlooked stories from the history of cinema within the Back Story.
re.view
Devoted to the latest DVDs, Blu-rays, soundtracks and books, this
section reviews all the latest releases. it has recently been beefed
up with news and interviews, and ensures the quality of empire is
maintained throughout the magazine.
The UK’s most influential brands

8. The EmPiRE BRAND
Empire is the uK’s premier movie media destination,
providing indispensable insight both online and in print,
from blockbusters to classics.
THE WORLD’S
biggEST mOviE
magazinE
SPECTaCULaR 20TH annivERSaRY,
gUEST-EDiTED bY STEvEn SPiELbERg — JUnE 2009
WORLD’S FiRST 3D 250TH iSSUE —
COvER — JUnE 2008 aPRiL 2010
Empire is a truly multi-platform brand, using magazine and online
to connect with 1.4 million of the smartest film fans on the planet.
Reaching consumers with high disposable incomes, Empire readers
are early adopters, media-savvy and invest in technology.
The UK’s most influential brands

9. EmPiRE AwARDS 2010
‘Thanks to Jameson and Empire,
THE WORLD’S
I can now be a hero for one day,
biggEST mOviE like David Bowie’
magazinE
Jude law, empire hero,
empire awards 2010
The annual empire Awards have been held since 1995, the uK’s premier movie
honours that are voted for by the movie-going public. Since 2009 this prestigious
event has been sponsored by Jameson, a brand with strong associations with film
across international markets (Dublin film festival, Tribeca etc).
The UK’s most influential brands

10. BRAND eXTeNSiONS
empire iphone
reviews app
Launched in Nov 2009,
priced £2.99, and one
of the most popular
Christmas downloads.
hit the top 25 downloads
on week of release
THE WORLD’S
biggEST mOviE
empire movie-Con
magazinE Now in its third year, empire Movie-Con is a now three-day movie
preview event with Q&As and unseen, world-exclusive footage. Selling
out its ticket allocation in four hours, the 2009 event saw Robert
Downey Jr., Terry Gilliam, Kathryn Bigelow and Guy Ritchie attend and
showed exclusive footage of Avatar a week before world Avatar Day
1.5 million
uniQue users empireonline.Com
19.5 million
page
impressions
70,000
email
subsCribers
20,000
faCebooK
fans*
42,000
twitter
followers*
*all stats as of nov 2010
The UK’s most influential brands

11. CASe STuDieS
Empire promotion
THE WORLD’S
biggEST mOviE
seT To sTun
The new Sony Bravia LX903 brings 3D to your living room
magazinE
A
s BoB DylAn Thrill to 3D with the
technology of Full HD 3D — plus
once sAng, “The sleek, sexy Sony high-tech Active Shutter glasses
Times, They Are A- Bravia LX903. — to create an experience so real,
chAngin’.” From you’ll feel you’re actually there.
AvATAr To Alice The TV can display moving
In Wonderland and Clash Of images at a frame rate four times
The Titans, the biggest and faster than conventional LCD
most exciting movies of the sets, meaning a super-smooth,
moment are being released in pin-sharp picture and amazing
3D, giving audiences a whole illusion of depth. If you’re more
new dimension of thrills. But just of a gamer, you’ll soon be able
where does this leave the home to update your Sony PlayStation
entertainment experience? Will 3 to play 3D titles — and use
our return visits to Pandora, the it to view the imminent wave of
rabbit hole or Argos have to be 3D Blu-rays.
in boring old 2D? But even without the element
Not if Sony has anything to of 3D, with a Bravia you’ll find
do with it. Fusing astounding there’s a whole new world of
technology and a sleek space-age entertainment to explore. Bravia
design, its brand-new Bravia Internet Video allows you to
LX903 television creates a whole stream online videos, or catch
new kind of viewing experience. up on your favourite shows
For the first time ever you’ll whenever you want, meaning no
be able to become completely more squabbling over the remote
immersed in your favourite movie control ever again. On-screen
without leaving the comfort of widgets can update you on what’s
your own sofa. 2010 will go down going on over at Facebook, Twitter
in history books as the year in or Flickr. And built-in Freeview
which TV changed forever —
and the LX903 is right at the
forefront of the revolution.
Forget the blurry images and
With a Sony Bravia you’ll find there’s a whole
cardboard glasses of yesteryear.
Sony uses the advanced picture
new world of entertainment to explore...
REASONS TO GO 3D
AVATAR (2009) James A CHRISTMAS CAROL (2009) ALICE IN WONDERLAND TINTIN (2011-’12) When
Cameron’s sci-fi spectacular is Jim Carrey plays a mo-cap (2010) Tim Burton’s most eye- Steven Spielberg and Peter
the biggest movie of all time. Scrooge (plus all the ghosts) in popping movie to date (and Jackson team up, it’s wise to
Watch its space-age wizardry this high-tech re-imagining of that’s saying something) saw pay attention. Their adaptations
at home as it was intended to the classic Yuletide tale. With him embrace not just CGI but of Hergé’s adventure series
be seen — in stunning 3D. 3D glasses donned, you can 3D. Watch it with specs on for will see the boy detective
CLOUDY WITH A CHANCE OF create a blizzard in your living optimal effect and a Cheshire roaming the globe in what’s
MEATBALLS (2009) One of room at any time of the year. Cat in your face. bound to be mind-blowing 3D.
the funniest animated comedies CLASH OF THE TITANS (2010) TOY STORY 3 (2010) Pixar’s STREETDANCE 3D (2010)
for years, it’s also one of the Rampaging Gorgons, giant first properly 3D movie (Up was Friends round at yours? Feeling
best for 3D, with meteorological scorpion beasts and the mother converted mid-way through energetic? Soon you’ll be able
phenomena including spaghetti of all sea-monsters. This 3D production), this is bound to put on this, Britain’s first 3D
twisters, meatball storms and update of the 1981 creature to be visually blissful. Who movie, and show off your
ice-cream snow bursting out feature will turn your house into doesn’t want to see a digitally breakin’, poppin’ and lockin’
of the screen. a mythical menagerie. dimensionalised Slinky Dog? skills. Or skillz.
sony bravia and empire
A through-the-brand execution for Sony to launch their newest Bravia TV, a
flagship for the brand as it was Sony’s first foray into internet-enabled and 3D TV.
The campaign was a combination of sponsorship of an 2010 empire Award (Best
film), presence for the TV at the pre-Awards drinks reception and a three-page
bespoke feature shot and directed by the empire design team.
The Best film award was won by Avatar and collected by Sam worthington at
a prestigious event held at the Grosvenor house. Over 400 guests were able to
see and play with the TV at the pre-Awards drinks reception. The empire imagery
for the advertorial was used by Sony to push the launch outside of the brand and
a competition to win the TV generated over 10,000 entries.
The UK’s most influential brands

12. CASe STuDieS
Empire promotion
Jameson Cult Film the winner: moon (2009)
Club St. Patrick’s Day
screening blasts off to
Duncan Jones’ Moon
To dATe, The JAMeson culT FilM club
hAs orgAnised screenings oF horror
FilMs in A sPookY chAPel, showcAsed
sPinAl TAP in The legendArY clAPhAM
grAnd, And oFFered The besT oF boYle
in edgily hip Shoreditch, as well as brought you
competitions, features, reviews and more. But,
as you’d expect, they’ve surpassed themselves
for the St. Patrick’s Day science-fiction screening,
set to be held in the spectacular surroundings
of London’s Royal Institution — where the
famous Christmas lectures take place every
December, and where scientists, explorers
and thinkers have met and argued and changed
the world for over 200 years. It’s the first time
such an event has taken place there, and the
audience’s destination will, appropriately,
be the moon. Or at least, Duncan Jones’ Moon,
starring Sam Rockwell as a lone astronaut on
a remote lunar base.
Sounds fun? Well, pat yourself on the back, Duncan Jones’ brilliant debut film crept up on everyone to go home. Is he going mad, or is something more
because it was Jameson Cult Film Club members last year and met with a flood of acclaim — culminating in sinister at work? With an astonishing double
who voted for their sci-fi choice and decided on a BAFTA nomination for Outstanding British Film, plus a performance from Sam Rockwell in the main role, and
Moon — a movie, after all, that keeps the ‘science’ nod for Jones himself for Outstanding Debut By A British Kevin Spacey as the voice of his robot companion, this is
in ‘science-fiction’. Jameson swung it so that Writer, Director Or Producer — and this vote now shows a quiet film that nevertheless echoes long after you’ve
you’ll be watching it in the Institution’s beautiful that it’s also won over you, the discerning filmgoing seen it — the very definition of a cult movie. No wonder it
theatre, and afterwards there’s an after-party public. It’s the story of a lone astronaut, stationed on the won out over strong competition from Donnie Darko and
in the equally historic Library, where you can moon for three long years, who starts to doubt his sanity the original War Of The Worlds: this is at least as clever as
tickle your tastebuds with a Jameson Irish after his own doppelgänger appears just before he’s due Darko and at least as thrilling as War.
Mule and meet your fellow film fans. Everyone
attending the screening gets two drink tokens for
use before and during the screening, and another
one for afterwards. Hey! It’s St. Patrick’s Day, so this is a quiet film that nevertheless
it’s practically the law that you must have a good
time. See below for details on how to get a ticket. echoes long after you’ve seen it... Empire promotion
Join Jameson cult film club online...
Empire and Jameson
team up to bring the staR WaRs pRovokes
The screening
To apply for tickets to this fantastic event, head
no doubt know by now, it wouldn’t be a Jameson
cutting-edge world
event without a hell of a party to go alongside all devotion, But it is
NONE OF THE FILms OR aRTIsTs FEaTURED ENDORsE JamEsON.
to jamesoncultfilmclub.com, where you’ll find all
the details you’ll need to claim your place at the
the cult entertainment. This particular shindig’s
ultra-cool headline refreshment will be the of cult movies to life too populaR to Be
a cult film...
screening on March 17. But that’s not all: by signing up Jameson Irish Mule, the tasty cocktail invented by
to the site and becoming a member of the Jameson former Lab Bar mixologists Ed McAvoy and John
Cult Film Club, you’ll get all the latest information Gakura. Created in London in 2003, with itsIf you love fIlm — truly love
mix of
about other great screenings and competitions that Jameson, ginger beer, Angostura bitters and a dash— then at some stage In your
fIlm
will be happening this year. movIe-goIng lIfe you wIll enter
of lime, the Irish Mule offers the perfect blend of
sophistication and spice to sample alongside yourworld of cult fIlm — a
the
PArTY TiMe twIlIght zone of movIe magIc
sci-fi. You might say the Jameson Irish Mule is
Of course, there’s more to the St. Patrick’s everything a cocktail should be: simple to make anything and everything goes. What’s
where
Day screening of Moon than just a film. As you’ll and even easier to drink. special about the cult film genre is that cult is
a label that can only be bestowed by the public.
It is not the studios. It is not the high-minded
apply for your ticket at www.Jamesoncultfilmclub.com that decides
critics. It is the passion of film fans
to rally around a film, debating it endlessly,
quoting its dialogue, copying its dress sense or
world view, or , in the case of The Rocky
ENJOY JamEsON REsPONsIBLY
Horror Picture Show, interacting with it as it
plays. It is this communal atmosphere that
makes watching a cult movie so exciting: it is
an experience that just has to be shared.
But it is one thing to watch a cult movie in It’s a topIc guaranteed to Runner); they can also be so bad they are
a plush, newly refurbished multiplex or on DVD, detonate an argument between good (Showgirls); they often explode genres
surrounded by creature comforts in your own fIlm fans: what actually makes by combining them (Donnie Darko); they
home. It’s a completely different experience to a cult fIlm? to earn the badge transgress taboos and filmmaking norms
of honour of a cult movIe, a fIlm
THE WORLD’S
watch your favourite cult movie in a location (Pink Flamingos); and they boast dialogue so
and atmosphere that make you feel that you has to provoke fierce devotion amongst quotable or a dress sense so delicious that they
have stepped into the world of the film. This is a small band of like-minded people (Star Wars make you want to become or ape the characters
where Jameson Cult Film Club comes in. provokes devotion, but it is too popular to be (The Rocky Horror Picture Show, This Is Spinal
biggEST mOviE
Over the next few months, Jameson Cult Film a cult). Often they are films that have failed on Tap, Reservoir Dogs). However you define it,
Club gives you the chance to sample some of their initial release, only to be rediscovered by cult films provoke passion. And here are the cult
the funniest, craziest, scariest, most challenging fans (The Blues Brothers); they create their own classics that the Empire staff will watch again.
films around, in surroundings that will blur the worlds that viewers want to inhabit (Blade And again. And again.
magazinE
boundaries between the cinema seat and the
action on-screen. It is a unique, immersive film-
going experience that, for any real movie fan,
will make one thing abundantly clear: you enteR a tWilight zone of movie magic
haven’t really seen a film until you’ve seen it
at Jameson Cult Film Club. WheRe anything and eveRything goes.
Withnail & i (1987) Blade RunneR (1982) eRaseRhead (1977)
“the greatest film about friendship ever made, “It could be the paranoid genius of sci-fi author Philip “David Lynch’s debut is the closest cinema has ever
with Richard E. Grant exceptional as the titular K. Dick. It could be Ridley Scott’s vision of a dark future come to recreating the twisted logic of a nightmare.
foul-mouthed, booze-drenched thesp. His railings- layered with the past. It could be Rutger Hauer’s elegy a mutant baby, a bleeding chicken and a women who
in-the-rain rendition of Hamlet is one of cinema’s to lost memories of C-Beams and attack ships. But lives behind a radiator are just some of the ingredients
purest heartbreakers.” something about Blade Runner never, ever leaves me.” in the most bonkers 89 minutes you will ever see.”
nEv PIERCE, EDItoR at LaRGE Ian natHan, ExECutIvE EDItoR Ian FREER, aSSIStant EDItoR
Jameson and empire
Jameson launched their Cult film screening programme in 2008 with the aim
of targeting 25-34 year old ABC1 men. empire was the natural partner for this
campaign, as they strove to build a strong brand association between Jameson and an
authority on film.
The empire approach was to give the drink further inspiration and personality, thus
reinforcing its link to film in press. This was executed through 12 advertorials, designed
and written by the empire team explaining Cult film. The media elements to the
campaign supported a series of screenings. each film screened in an environment
that would in some way relate to the content of the film, with a final screening at the
Royal institution for Duncan Jones’ BAfTA-winning film, Moon
Over 2000 people attended Cult film screenings in 2009 thanks to this activity,
recruited from empire as the sole media partner. The online voting delivered
1.2million page impressions in a 2 week period, with some of the highest click through
rates achieved across the whole of 2009.
The UK’s most influential brands

13. BuSiNeSS
AD SCheDuLe COPY
COvER DaTE On SaLE DEaDLinE
feb 2011 04 Jan 2011 10 dec 2010
march 2011 03 feb 2011 13 Jan 2011
april 2011 03 march 2011 10 feb 2011
may 2011 05 april 2011 15 march 2011
June 2011 05 may 2011 11 april 2011
July 2011 02 June 2011 11 may 2011
aug 2011 07 Jul 2011 16 June 2011
sep 2011 04 aug 2011 14 July 2011
oct 2011 01 sept 2011 10 aug 2011
nov 2011 06 oct 2011 15 sept 2011
dec 2011 03 nov 2011 13 oct 2011
THE WORLD’S Jan 2012 01 dec 2011 10 nov 2011
biggEST mOviE
magazinE
AD SPeCS
HaLF PagE HaLF PagE
FULL PagE vERTiCaL HORizOnTaL
trim 285 x 220 trim 285 x 108 trim 142 x 220
bleed 291 x 226 bleed 291 x 114 bleed 148 x 226
type 265 x 200 type 265 x 93 type 132 x 200
ADVeRTiSiNG RATeS
DiSPLaY
FULL PagE FH £8,476 PRODUCTiOn
FULL PagE ROP £7,705 SUPPLiED imagES £2,000 net
HaLF PagE £4,238 PHOTOSHOOT £3,000 net
ibC/ObC £10,016
DPS FH £16,104 inSERTS
DPS ROP £14,640 bOUnD-in £65 per ’000
TiP-On £65 per ’000
aDvERTORiaLS LOOSE inSERT £45 per ’000
FULL PagE £10,017
DPS £16,104
HaLF PagE £5,509
The UK’s most influential brands

14. CONTACT
EDiTORiaL TEam
editor-in-Chief eXeCutive editor
mark Dinning ian nathan
assistant editor editorial assistant
ian Freer Lucy Quick
0207 182 8781
aDvERTiSing
head of assoCiate media
magazines direCtor
abby Carvosso Fiona Senior
brand film
THE WORLD’S
direCtor manager
biggEST mOviE Rob Walsh Ethan Hall
magazinE
0207 295 8591 0207 208 3702
games & lives Consumer senior
eXeCutive sales eXeCutive
irfan Khan Stefanie Feldman
0207 295 8560 0207 295 5483
musiC aCCount media
manager planner
martin bojtos Joel Hopkins
0207 295 5427 0207 295 5474
Creative solutions Creative solutions
eXeCutive direCtor
Lauren Shrigley mark Stephens
0207 295 6721 0207 295 8589
PRODUCTiOn CLaSSiFiED
bob Soper Karen gardiner
0207 182 8068 01733 468539
REgiOnaL SaLES OFFiCE LOOSE inSERTS
media sales Howard Foster
networK 0161 877 7455
graham Roby
0161 874 5757 The UK’s most influential brands