1. The document provides guidance on starting and growing a business, including how to choose a business idea, organize the business, name the business, and market the business. 2. It discusses choosing a business by considering interests, skills, contacts, and market needs. It also contrasts "buckets" versus "pipeline" business models. 3. The document also covers organizing the business through an organizational chart, outsourcing partners, website, and promotion strategies like press releases and Google AdWords. It analyzes the purpose of business names, logos, and branding.

1. From Acorns to Oak Trees How successful entrepreneurs start and grow their businesses September 16 th , 2007 Utrecht, Nederland

2. Agenda Your Business Starting Organizing Naming Marketing

8. The Organizational Chart – Who does what?

9. Sales Manager

11. What’s in a name?

12. What’s in a name… Your link to better service

17. Promotion www.google.com/local/add www.google.nl/local/add

18. Press Releases http://www.webwire.com www.sanepr.com www.fastpitch.com www.preweb.com

20. Google AdWords

21. Google AdWords

22. The Needle, the vise and the baby rattle (by Seth Godin)

26. The Needle, the Vise and the Baby Rattle ( All Marketers are Liars by Seth Godin)

27. More information… Christopher Perabo Business Development Manager CAPLINQ Nederland Dorpsstraat 965 1566JC Assendelft The Netherlands Tel (VOIP): +44 20 80902747 eFax: +31 84 746 3497 Mobile: +31 6 443 657 50 Email: chris.perabo@caplinq.com Website: www.caplinq.com Your link to better service Send me an email with the Subject : Booklist To receive a FREE list of my Top 10 books www.caplinq.com/cashflow.php