The document outlines the timeline and key events in the regional branding initiative for the Corridor Business Alliance from 2008 to 2011. It discusses the formation of the Corridor Business Alliance in 2008, the creation of a branding task force in 2010, research efforts in 2010, approval of the brand platform in January 2011, and the planned development of creative and strategic plans in the first half of 2011. It also lists the organizations involved in the regional economic development and branding efforts.

1. Branding InitiativeA four minutebackgrounderJohn LohmanJanuary 4, 2011

2. Branding/Regionalism Timeline December 2008 Corridor Business Alliance formed

3. Regional Economic Development Groups ICAD Kirkwood SBDC UI Research Foundation Mid American Energy UI JPEC EDC Priority One Kirkwood UI SBDC Iowa City Area Chamber Cedar Rapids Area Chamber Alliant

4. Corridor Business Alliance ICAD Kirkwood SBDC UI Research Foundation Mid American Energy UI JPEC EDC Priority One Kirkwood UI SBDC Iowa City Area Chamber The vision of the CBA is to create a vital regional economy through the creation and growth of business Cedar Rapids Area Chamber Alliant

5. Branding/Regionalism Timeline December 2008 Corridor Business Alliance formed Spring 2009 Chuck Peters & John Lohman started mtg Nov. 2009 ThePath to Regional Excellence event Dec. 2009 Regional Planning Mtg with Michael Langley Jan. 2010 Branding Task Force formed

6. Regional Branding Task Force Ex Officio -Dee Baird -Joe Raso -Chuck Peters -Kim Johnson John Lohman, CBJ Curt Nelson, EDC Pam York, UI Research Foundation Josh Schamberger, IC/Coralville CVB Marilee Fowler, CR CVB Kristie Wetjen, Amana Colonies CVB Tim Bradshaw, Eastern Iowa Airport Kelly Hayworth, City of Coralville Nancy Quellhorst, IC Area Chamber Shannon Meyer, CR Area Chamber

7. Branding/Regionalism Timeline December 2008 Corridor Business Alliance formed Spring 2009 Chuck Peters & John Lohman started mtg Nov. 2009 The Path to Regional Excellence event Dec. 2009 Regional Planning Mtg with Michael Langley Jan. 2010 Branding Task Force formed May 2010 North Star Destination Strategies hired

8. Branding/Regionalism Timeline December 2008 Corridor Business Alliance formed Spring 2009 Chuck Peters & John Lohman started mtg Nov. 2009 The Path to Regional Excellence event Dec. 2009 Regional Planning Mtg with Michael Langley Jan. 2010 Branding Task Force formed May 2010 North Star Destination Strategies hired August 2010 Branding Research Efforts began

9. Branding/Regionalism Timeline December 2008 Corridor Business Alliance formed Spring 2009 Chuck Peters & John Lohman started mtg Nov. 2009 The Path to Regional Excellence event Dec. 2009 Regional Planning Mtg with Michael Langley Jan. 2010 Branding Task Force formed May 2010 North Star Destination Strategies hired August 2010 Branding Research Efforts began December 2010 Research Efforts Conclude

10. Branding/Regionalism Timeline December 2008 Corridor Business Alliance formed Spring 2009 Chuck Peters & John Lohman started mtg Nov. 2009 The Path to Regional Excellence event Dec. 2009 Regional Planning Mtg with Michael Langley Jan. 2010 Branding Task Force formed May 2010 North Star Destination Strategies hired August 2010 Branding Research Efforts began December 2010 Research Efforts conclude January 2011 Brand Platform approved

11. Branding/Regionalism Timeline December 2008 Corridor Business Alliance formed Spring 2009 Chuck Peters & John Lohman started mtg Nov. 2009 The Path to Regional Excellence event Dec. 2009 Regional Planning Mtg with Michael Langley Jan. 2010 Branding Task Force formed May 2010 North Star Destination Strategies hired August 2010 Branding Research Efforts began December 2010 Research Efforts conclude January 2010 Brand Platform approved 1st Qtr 2011 Imagination (Creative)

12. Branding/Regionalism Timeline December 2008 Corridor Business Alliance formed Spring 2009 Chuck Peters & John Lohman started mtg Nov. 2009 The Path to Regional Excellence event Dec. 2009 Regional Planning Mtg with Michael Langley Jan. 2010 Branding Task Force formed May 2010 North Star Destination Strategies hired August 2010 Branding Research Efforts began December 2010 Research Efforts conclude January 2010 Brand Platform approved 1st Qtr 2011 Imagination (Creative) 2nd Qtr 2011 Strategic Plan (Action)

13. Economic Regional Cooperation STEP 7 ? STEP 3 Branding Effort Finishes STEP 5 ? Highly Ineffective Region Highly Effective Region STEP 2 Branding Effort Starts STEP 4 ? STEP 6 ? STEP 1 Corridor Business Alliance formed