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Function,
Affordance,
and the “How to”
Disclaimer!
Agenda
Agenda
• Who am I
Agenda
• Who am I
• The unambiguous function
Agenda
• Who am I
• The unambiguous function
• Does it have to be useful?
Agenda
•   Who am I
•   The unambiguous function
•   Does it have to be useful?
•   The context of use
Agenda
•   Who am I
•   The unambiguous function
•   Does it have to be useful?
•   The context of use
•   Not 1:1
Agenda
•   Who am I
•   The unambiguous function
•   Does it have to be useful?
•   The context of use
•   Not 1:1
•   Ascribing functions
Agenda
•   Who am I
•   The unambiguous function
•   Does it have to be useful?
•   The context of use
•   Not 1:1
•   Ascribing functions
•   Affordances and other clues
Agenda
•   Who am I
•   The unambiguous function
•   Does it have to be useful?
•   The context of use
•   Not 1:1
•   Ascribing functions
•   Affordances and other clues
•   The “How to”
Who am I


 Charlotte Branth Claussen
           • Wannabe Techwriter
           • Technical Writer at Oticon
           • BA in Art History
           • MA in Cognitive Semiotics
The unambiguous function
The unambiguous function
The unambiguous function
The unambiguous function
The unambiguous function
The unambiguous function
The unambiguous function
The unambiguous function


“…a piece of furniture with many family
members gathered in one piece. Here is the
sofa, the coffee table, the floor lamp and the
bookcase in one, coherent form.”
                                        (Stelzner 2005)
The unambiguous function


“Hence, the function becomes less clear, but in
return Hammerstrøm’s piece of furniture
activates a reflection of furniture design’s
traditional anchor point, the function.”
                                       (Stelzner 2005)
The unambiguous function


“In this way, it is no longer the primary function,
Hammerstrøm designs, but on the contrary a
modernistic, one-sided function, she
challenges.”
                                         (Stelzner 2005)
The unambiguous function


“…discusses design as an autonomous unity, but
still keeps a certain functionality – just another
type than the functionalistic function.”
                                        (Stelzner 2005)
The unambiguous function


“While the modernist design has a clear, explicit
functionality, the radical contemporary design
challenges and discusses the modernistic
naturalized functionality.”
                                        (Stelzner 2005)
The unambiguous function
The unambiguous function


“It is a chair that radiates the epitome of
function. The form itself becomes the chair’s
decoration so that its symbolic values will
absolutely not overshadow its primary
function…”
                                       (Stelzner 2005)
The unambiguous function

“I wanted to show the kinship of different pieces
of furniture. For instance, you don’t need to be
told that when you buy a floor lamp, it has to
stand next to the armchair. You also know where
to put the coffee table. It is not something you
need to learn. Habits and tradition tell us how is
should be”.
                                    (Hammerstrøm 2005)
The unambiguous function

“I wanted to show the kinship of different pieces
of furniture. For instance, you don’t need to be
told that when you buy a floor lamp, it has to
stand next to the armchair. You also know where
to put the coffee table. It is not something you
need to learn. Habits and tradition tell us how is
should be”.
                                    (Hammerstrøm 2005)
The unambiguous function

“I wanted to show the kinship of different pieces
of furniture. For instance, you don’t need to be
told that when you buy a floor lamp, it has to
stand next to the armchair. You also know where
to put the coffee table. It is not something you
need to learn. Habits and tradition tell us how is
should be”.
                                    (Hammerstrøm 2005)
The unambiguous function

“I wanted to show the kinship of different pieces
of furniture. For instance, you don’t need to be
told that when you buy a floor lamp, it has to
stand next to the armchair. You also know where
to put the coffee table. It is not something you
need to learn. Habits and tradition tell us how is
should be”.
                                    (Hammerstrøm 2005)
The unambiguous function


          primary functions
                 vs
         secondary functions
The unambiguous function


  primary functions    inner dimensions
         vs                    vs
 secondary functions   outer dimensions
The unambiguous function


  primary functions    inner dimensions
         vs                    vs
 secondary functions   outer dimensions
The unambiguous function

Primary function:
The unambiguous function

Primary function:
• Purpose
The unambiguous function

Primary function:
• Purpose
• Mode of operation
The unambiguous function

Primary function:
• Purpose
• Mode of operation
• Possibility
The unambiguous function
The context of use
Not 1:1
Layered semantics:
Not 1:1
Layered semantics:
• Normal use
Not 1:1
Layered semantics:
• Normal use
• Problem solving
Not 1:1
Layered semantics:
• Normal use
• Problem solving
• Repairs
Not 1:1
Layered semantics:
• Normal use
• Problem solving
• Repairs
• Deeper knowledge
Not 1:1


          Standard function
                 vs
           Ad hoc function
Does it have to be useful?
Does it have to be useful?
Does it have to be useful?
Ascribing functions
The HIPE theory of function:
Ascribing functions
The HIPE theory of function:
• History
Ascribing functions
The HIPE theory of function:
• History
• Intentional perspective
Ascribing functions
The HIPE theory of function:
• History
• Intentional perspective
• Physical environment
Ascribing functions
The HIPE theory of function:
• History
• Intentional perspective
• Physical environment
• Event Sequences
Ascribing functions
A function can be ascribed if:
Ascribing functions
A function can be ascribed if:
• We believe that the artifact has the physical
  capacity to perform the function in order to
  complete a use plan
Ascribing functions
A function can be ascribed if:
• We believe that the artifact has the physical
  capacity to perform the function in order to
  complete a use plan
• We can justify our belief
Ascribing functions
A function can be ascribed if:
• We believe that the artefact has the physical
  capacity to perform the function in order to
  complete a use plan
• We can justify our belief
• A designer has developed the use plan and
  selected the artifact for its capacity
Ascribing functions
A function can be ascribed if:
• We believe that the artifact has the physical
  capacity to perform the function in order to
  complete a use plan
• We can justify our belief
• A designer has developed the use plan and
  selected the artifact for its capacity
• The designer has passed on the use plan
Ascribing functions
A function can be ascribed if:
• We believe that the artifact has the physical
  capacity to perform the function in order to
  complete a use plan
• We can justify our belief
• A designer has developed the use plan and
  selected the artifact for its capacity
• The designer has passed on the use plan
Ascribing functions
A function can be ascribed if:
• We believe that the artifact has ought to have
  the physical capacity to perform the function
  in order to complete a use plan
• We can justify our belief
• A designer has developed the use plan and
  selected the artifact for its capacity
• The designer has passed on the use plan
Affordances and other clues
Affordances and other clues


”…the affordances of the environment are what
it offers the animal, what it provides or
furnishes, either for good or ill …"
                                     (Gibson 1977 )
Affordances and other clues


”…the affordances of the environment are what
it offers the animal, what it provides or
furnishes, either for good or ill …"
                                     (Gibson 1977 )
Affordances and other clues


”…the affordances of the environment are what
it offers the animal, what it provides or
furnishes, either for good or ill …"
                                     (Gibson 1977 )
Affordances and other clues
• Real affordances
Affordances and other clues
• Real affordances
• Perceived affordances
Affordances and other clues
• Real affordances
• Perceived affordances
• Hidden affordances
Affordances and other clues
•   Real affordances
•   Perceived affordances
•   Hidden affordances
•   Empty (false) affordances
Affordances and other clues
•   Real affordances
•   Perceived affordances
•   Hidden affordances
•   Empty (false) affordances
•   Correct rejections
Affordances and other clues
•   Real affordances
•   Perceived affordances
•   Hidden affordances
•   Empty (false) affordances
•   Correct rejections
•   Conventions
Affordances and other clues
•   Real affordances
•   Perceived affordances
•   Hidden affordances
•   Empty (false) affordances
•   Correct rejections
•   Conventions
•   Canonical affordances
Affordances and other clues
•   Real affordances
•   Perceived affordances
•   Hidden affordances
•   Empty (false) affordances
•   Correct rejections
•   Conventions
•   Canonical affordances
•   Sequential affordances
Affordances and other clues
Affordances and other clues
Affordances and other clues
The “How to”

"For designers it most probably is important to
understand artefacts in terms of functions: in
design methodology, for instance, designing is
often defined as a process that starts with
specific required functions and that ends with a
physical description of an artefact that can
perform these functions.”
                           (Vermaas and Houkes 2006:32-33)
The “How to”

"For designers it most probably is important to
understand artefacts in terms of functions: in
design methodology, for instance, designing is
often defined as a process that starts with
specific required functions and that ends with a
physical description of an artefact that can
perform these functions.”
                           (Vermaas and Houkes 2006:32-33)
The “How to”

"For designers it most probably is important to
understand artefacts in terms of functions: in
design methodology, for instance, designing is
often defined as a process that starts with
specific required functions and that ends with a
physical description of an artefact that can
perform these functions.”
                           (Vermaas and Houkes 2006:32-33)
The “How to”

"But for users this understanding may be
unnecessarily full. Users may take artefacts
simply as means for attaining desired ends,
without making the additional step of
expressing this as that artefact have functions."
                              (Vermaas and Houkes 2006:33)
The “How to”

"But for users this understanding may be
unnecessarily full. Users may take artefacts
simply as means for attaining desired ends,
without making the additional step of
expressing this as that artefact have functions."
                              (Vermaas and Houkes 2006:33)
The “How to”
Interaction with an object or an application:
The “How to”
Interaction with an object or an application:
• What is our goal in a given situation?
The “How to”
Interaction with an object or an application:
• What is our goal in a given situation?
• Are we confident that we get the clues right?
Thoughts?

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Function, Affordance, and the "How to"

  • 5. Agenda • Who am I • The unambiguous function
  • 6. Agenda • Who am I • The unambiguous function • Does it have to be useful?
  • 7. Agenda • Who am I • The unambiguous function • Does it have to be useful? • The context of use
  • 8. Agenda • Who am I • The unambiguous function • Does it have to be useful? • The context of use • Not 1:1
  • 9. Agenda • Who am I • The unambiguous function • Does it have to be useful? • The context of use • Not 1:1 • Ascribing functions
  • 10. Agenda • Who am I • The unambiguous function • Does it have to be useful? • The context of use • Not 1:1 • Ascribing functions • Affordances and other clues
  • 11. Agenda • Who am I • The unambiguous function • Does it have to be useful? • The context of use • Not 1:1 • Ascribing functions • Affordances and other clues • The “How to”
  • 12. Who am I Charlotte Branth Claussen • Wannabe Techwriter • Technical Writer at Oticon • BA in Art History • MA in Cognitive Semiotics
  • 20. The unambiguous function “…a piece of furniture with many family members gathered in one piece. Here is the sofa, the coffee table, the floor lamp and the bookcase in one, coherent form.” (Stelzner 2005)
  • 21. The unambiguous function “Hence, the function becomes less clear, but in return Hammerstrøm’s piece of furniture activates a reflection of furniture design’s traditional anchor point, the function.” (Stelzner 2005)
  • 22. The unambiguous function “In this way, it is no longer the primary function, Hammerstrøm designs, but on the contrary a modernistic, one-sided function, she challenges.” (Stelzner 2005)
  • 23. The unambiguous function “…discusses design as an autonomous unity, but still keeps a certain functionality – just another type than the functionalistic function.” (Stelzner 2005)
  • 24. The unambiguous function “While the modernist design has a clear, explicit functionality, the radical contemporary design challenges and discusses the modernistic naturalized functionality.” (Stelzner 2005)
  • 26. The unambiguous function “It is a chair that radiates the epitome of function. The form itself becomes the chair’s decoration so that its symbolic values will absolutely not overshadow its primary function…” (Stelzner 2005)
  • 27. The unambiguous function “I wanted to show the kinship of different pieces of furniture. For instance, you don’t need to be told that when you buy a floor lamp, it has to stand next to the armchair. You also know where to put the coffee table. It is not something you need to learn. Habits and tradition tell us how is should be”. (Hammerstrøm 2005)
  • 28. The unambiguous function “I wanted to show the kinship of different pieces of furniture. For instance, you don’t need to be told that when you buy a floor lamp, it has to stand next to the armchair. You also know where to put the coffee table. It is not something you need to learn. Habits and tradition tell us how is should be”. (Hammerstrøm 2005)
  • 29. The unambiguous function “I wanted to show the kinship of different pieces of furniture. For instance, you don’t need to be told that when you buy a floor lamp, it has to stand next to the armchair. You also know where to put the coffee table. It is not something you need to learn. Habits and tradition tell us how is should be”. (Hammerstrøm 2005)
  • 30. The unambiguous function “I wanted to show the kinship of different pieces of furniture. For instance, you don’t need to be told that when you buy a floor lamp, it has to stand next to the armchair. You also know where to put the coffee table. It is not something you need to learn. Habits and tradition tell us how is should be”. (Hammerstrøm 2005)
  • 31. The unambiguous function primary functions vs secondary functions
  • 32. The unambiguous function primary functions inner dimensions vs vs secondary functions outer dimensions
  • 33. The unambiguous function primary functions inner dimensions vs vs secondary functions outer dimensions
  • 35. The unambiguous function Primary function: • Purpose
  • 36. The unambiguous function Primary function: • Purpose • Mode of operation
  • 37. The unambiguous function Primary function: • Purpose • Mode of operation • Possibility
  • 42. Not 1:1 Layered semantics: • Normal use • Problem solving
  • 43. Not 1:1 Layered semantics: • Normal use • Problem solving • Repairs
  • 44. Not 1:1 Layered semantics: • Normal use • Problem solving • Repairs • Deeper knowledge
  • 45. Not 1:1 Standard function vs Ad hoc function
  • 46. Does it have to be useful?
  • 47. Does it have to be useful?
  • 48. Does it have to be useful?
  • 49. Ascribing functions The HIPE theory of function:
  • 50. Ascribing functions The HIPE theory of function: • History
  • 51. Ascribing functions The HIPE theory of function: • History • Intentional perspective
  • 52. Ascribing functions The HIPE theory of function: • History • Intentional perspective • Physical environment
  • 53. Ascribing functions The HIPE theory of function: • History • Intentional perspective • Physical environment • Event Sequences
  • 54. Ascribing functions A function can be ascribed if:
  • 55. Ascribing functions A function can be ascribed if: • We believe that the artifact has the physical capacity to perform the function in order to complete a use plan
  • 56. Ascribing functions A function can be ascribed if: • We believe that the artifact has the physical capacity to perform the function in order to complete a use plan • We can justify our belief
  • 57. Ascribing functions A function can be ascribed if: • We believe that the artefact has the physical capacity to perform the function in order to complete a use plan • We can justify our belief • A designer has developed the use plan and selected the artifact for its capacity
  • 58. Ascribing functions A function can be ascribed if: • We believe that the artifact has the physical capacity to perform the function in order to complete a use plan • We can justify our belief • A designer has developed the use plan and selected the artifact for its capacity • The designer has passed on the use plan
  • 59. Ascribing functions A function can be ascribed if: • We believe that the artifact has the physical capacity to perform the function in order to complete a use plan • We can justify our belief • A designer has developed the use plan and selected the artifact for its capacity • The designer has passed on the use plan
  • 60. Ascribing functions A function can be ascribed if: • We believe that the artifact has ought to have the physical capacity to perform the function in order to complete a use plan • We can justify our belief • A designer has developed the use plan and selected the artifact for its capacity • The designer has passed on the use plan
  • 62. Affordances and other clues ”…the affordances of the environment are what it offers the animal, what it provides or furnishes, either for good or ill …" (Gibson 1977 )
  • 63. Affordances and other clues ”…the affordances of the environment are what it offers the animal, what it provides or furnishes, either for good or ill …" (Gibson 1977 )
  • 64. Affordances and other clues ”…the affordances of the environment are what it offers the animal, what it provides or furnishes, either for good or ill …" (Gibson 1977 )
  • 65. Affordances and other clues • Real affordances
  • 66. Affordances and other clues • Real affordances • Perceived affordances
  • 67. Affordances and other clues • Real affordances • Perceived affordances • Hidden affordances
  • 68. Affordances and other clues • Real affordances • Perceived affordances • Hidden affordances • Empty (false) affordances
  • 69. Affordances and other clues • Real affordances • Perceived affordances • Hidden affordances • Empty (false) affordances • Correct rejections
  • 70. Affordances and other clues • Real affordances • Perceived affordances • Hidden affordances • Empty (false) affordances • Correct rejections • Conventions
  • 71. Affordances and other clues • Real affordances • Perceived affordances • Hidden affordances • Empty (false) affordances • Correct rejections • Conventions • Canonical affordances
  • 72. Affordances and other clues • Real affordances • Perceived affordances • Hidden affordances • Empty (false) affordances • Correct rejections • Conventions • Canonical affordances • Sequential affordances
  • 76. The “How to” "For designers it most probably is important to understand artefacts in terms of functions: in design methodology, for instance, designing is often defined as a process that starts with specific required functions and that ends with a physical description of an artefact that can perform these functions.” (Vermaas and Houkes 2006:32-33)
  • 77. The “How to” "For designers it most probably is important to understand artefacts in terms of functions: in design methodology, for instance, designing is often defined as a process that starts with specific required functions and that ends with a physical description of an artefact that can perform these functions.” (Vermaas and Houkes 2006:32-33)
  • 78. The “How to” "For designers it most probably is important to understand artefacts in terms of functions: in design methodology, for instance, designing is often defined as a process that starts with specific required functions and that ends with a physical description of an artefact that can perform these functions.” (Vermaas and Houkes 2006:32-33)
  • 79. The “How to” "But for users this understanding may be unnecessarily full. Users may take artefacts simply as means for attaining desired ends, without making the additional step of expressing this as that artefact have functions." (Vermaas and Houkes 2006:33)
  • 80. The “How to” "But for users this understanding may be unnecessarily full. Users may take artefacts simply as means for attaining desired ends, without making the additional step of expressing this as that artefact have functions." (Vermaas and Houkes 2006:33)
  • 81. The “How to” Interaction with an object or an application:
  • 82. The “How to” Interaction with an object or an application: • What is our goal in a given situation?
  • 83. The “How to” Interaction with an object or an application: • What is our goal in a given situation? • Are we confident that we get the clues right?

Notes de l'éditeur

  1. Not how to do technical writing No practical usability tipsNot entirely up to date
  2. Eco “Funktionen og tegnet” 1998/La struttura assente 1968
  3. Engholm og Michelsen 1999 Designmaskinen / Engholm og Riis 2001Vitruvius - De architectura - firmitas, utilitas, venustas –solid, useful, beautiful. Vitruvian virtues or the Vitruvian Triad
  4. Engholm og Michelsen 1999 Designmaskinen / Engholm og Riis 2001Vitruvius - De architectura - firmitas, utilitas, venustas –solid, useful, beautiful. Vitruvian virtues or the Vitruvian Triad
  5. WHAT IS IT FOR?opgave eller aktivitet som nogen eller noget har til formål at udføre, ofte som led i en større sammenhæng
  6. HOW DOES IT WORK?måde som noget virker eller arbejder på, fx teknisk eller kemisk
  7. WHAT CAN IT HELP ME DO?mulighed for at udføre en bestemt handling under brug af en maskine, afvikling af et edb-program el.lign.
  8. You copy - Xerox
  9. Open to see if paper is jammed. Change toner
  10. Open to see if paper is jammed. Change toner
  11. Knowledge of principles behind – beyond simple repair.
  12. Standard= designer’s function (socially accepted, Hansson 2006)Stol til at
  13. The object that doesn’t do what it is supposed to
  14. A useful thing you cannot use because something else is lacking
  15. Pensioner time – precision, skills, needs of the user
  16. History of the design – originally intended purpose, development process, production, previous use
  17. Intention of the one thinking of function – why you think about an object’s function. User, buying a gift, etc.Viewpoint.
  18. The artifact, surroundings, and interactingagent (typically the user)
  19. Actions in the relevant situation.
  20. We get clues about real, actual possible interactions.
  21. What we see as possibilities of interaction – but what are really signals – like icons on a desktop
  22. What we see as possibilities of interaction – but what are really signals – like icons on a desktop. You get feedback – though not a directly physical one, like you would If you tried to walk into a chair.
  23. What we see as possibilities of interaction – but what are really signals – like icons on a desktop. You get feedback – though not a directly physical one, like you would If you tried to walk into a chair.
  24. What we see as possibilities of interaction – but what are really signals – like icons on a desktop. You get feedback – though not a directly physical one, like you would If you tried to walk into a chair.
  25. What we see as possibilities of interaction – but what are really signals – like icons on a desktop. You get feedback – though not a directly physical one, like you would If you tried to walk into a chair.
  26. What we see as possibilities of interaction – but what are really signals – like icons on a desktop. You get feedback – though not a directly physical one, like you would If you tried to walk into a chair.
  27. Keyhole is easy to recognize – but the fact that the key has to be turned is harder and requires knowledge on convention.
  28. Keyhole is easy to recognize – but the fact that the key has to be turned is harder and requires knowledge on convention.
  29. Keyhole is easy to recognize – but the fact that the key has to be turned is harder and requires knowledge on convention.
  30. Keyhole is easy to recognize – but the fact that the key has to be turned is harder and requires knowledge on convention.